Main Article Content
Abstract
This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture.
Keywords
Islam representation
Islamic-mystic magazine
religious soap opera
market orientation
cultural self-translation
Article Details
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How to Cite
Nazaruddin, M. (2019). Representing Islam: old myths in the new medium. Asian Journal of Media and Communication, 2(2), 19–27. https://doi.org/10.20885/asjmc.vol2.iss2.art4