Civic empowerment movement through new media (Case study of cyber kampong Yogyakarta)

Wulan Purnama Sari

Abstract

The era of new media and internet cause a lot of effect in people's lives, both negative and positive. The existence of new media is even capable of changing the lives of people in one entire village, perform a civic empowerment movement. Program cyber village on Rt 36 RW 09 Taman Kelurahan Patehan, Kecamatan Kraton, Yogyakarta starts from the desire of the village board who wish to advance the village and its villagers through the use of new media. Starting from a blog, this program was introduced to the citizens. Villagers began to be taught how to use computers and internet, then how the internet can be used as a marketing tool. This program continues to grow and eventually villagers in RT 36 is not only using new media as a marketing tool for their products but also transforms new media as a new way of communication. The predicate of Cyber Kampong is now attached to RT 36, the village was changed from a traditional village into a village full of new potential in business and industry. The research itself used qualitative methods case studies, where this research itself is an extension study from analysis of new media utilization in RT 36. The results showed that the use of new media in the cyber kampong program is successful to improve people's stage of lives. This success has changed the initial views of citizens who reject this program, now cyber kampong appears as a tourism village that not only sell craft products but also cyber education tourism.

Keywords: Civic empowerment; cyber village; internet; new media

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