Asian Journal of Islamic Management (AJIM)

Intention to adopt halal concept in online food delivery meatball restaurants

2025-11-01T23:54:03+00:00

Purpose – This study aimed to analyze the impact of engagement, personal norms, perceived organizational readiness, and behavioral controls on meatball partners' intentions to adopt halal concepts..
Methodology – The Respondents are the meatball partner OFD in Yogyakarta and Solo Raya, gathering 195 respondents through purposive sampling. The number of samples determined follows Roscoe's principle. The information gathered was analyzed using Structural Equation Modeling (SEM) in conjunction with Partial Least Squares (PLS) techniques to determine the relationships between the different factors.
Findings – The results indicated that religious commitment, halal awareness, personal characteristics, perceived behavioral control, subjective norms, and attitudes do not affect the intentions of meatball partners to apply the halal concept, contrary to TPB theory in influencing the intention to perform a behavior. On the contrary, the obligation of halal certificates and organizational readiness has a positive effect on the intentions of meatball partners to apply the halal concept..
Implications – It is necessary to increase entrepreneurs' awareness of halal and their religious commitment. Halal obligation and organizational preparedness are two factors that significantly influence partners' intentions to implement the halal concept. Because it takes the combined efforts of all members, strengthening the organization becomes a source for producers.
Originality – Its examination of the application of the halal concept to meatball partners incorporated in online applications. It contributes to the understanding of the impact of engagement, personal norms, perceived organizational readiness, and behavioral controls on meatball partners' intentions to adopt the halal concept.

Exploring brand trust, experience, and repurchase intention in halal fashion: The role of e-WOM

2025-10-05T01:26:16+00:00

Purpose – This study examines how brand trust, experience, and repurchase intention affect halal fashion purchase decisions mediated by electronic word of mouth (e-WOM)
Methodology – This study employs survey data from 198 respondents using the Elzatta brand. Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) approach was used, and purposive sampling was applied.
Findings – The findings of this study suggest that brand experience and repurchase intention significantly influence e-WOM and purchase decisions both directly and through mediation. By contrast, brand trust has a negative and insignificant effect on e-WOM and mediates purchase decisions.
Implications – This study is useful for improving marketing strategies by strengthening brand trust, enhancing brand experience, and leveraging digital word of mouth to support consumer purchase decisions.
Originality – This study contributes to the scholarly discourse on consumer behavior in the halal fashion sector by elucidating the mediating role of electronic word of mouth (e-WOM) in the relationship between brand trust, brand experience, and repurchase intention and purchase decisions. Thus, this study offers both managerial and theoretical insights.

Animosity and religiosity in brand switching via boycott intention among muslim consumers

2025-10-05T01:35:17+00:00

Purpose – This study analyzes the influence of animosity and religiosity on brand switching among Pizza Hut consumers in Indonesia, with boycott intention as a mediating variable. It seeks to understand how negative sentiments and religious values shape consumers’ decisions to switch brands in the context of geopolitical and social conflicts.
Methodology – A quantitative approach was employed, utilizing a survey distributed to 190 Pizza Hut consumers in Indonesia. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) via SmartPLS 4.0 to test the direct and indirect effects among variables.
Findings – The results confirmed that both animosity (β = 0.174, p < 0.05) and religiosity (β = 0.240, p < 0.05) significantly influenced brand switching. Boycott intention also mediated these relationships, with animosity (β = 0.126, p < 0.05) and religiosity (β = 0.149, p < 0.05) exerting indirect effects. Additionally, boycott intention directly affects brand switching (β = 0.402, p < 0.05).
Implications – Practically, Pizza Hut must address consumer animosity rooted in political conflict and align marketing strategies with religious values to retain customers. Theoretically, this study enriches the literature on ethical consumption by integrating social, political, and religious factors into emerging markets.
Originality – This study is among the first to explore the combined effects of animosity and religiosity on brand switching in Indonesia, particularly within the fast-food industry. It highlights boycott intention as a critical mediator, offering novel insights into consumer behavior amid sociopolitical tensions.

Impact of Islamic leadership, motivation, and work-life balance on performance: A gender analysis

2025-10-05T01:39:34+00:00

Purpose – This study aims to analyze the effect of Islamic leadership on employee performance by integrating Islamic work motivation, work environment, and work-life balance (WLB) as mediating and contextual factors, while also examining gender differences through Multi-Group Analysis (MGA).
Methodology – This study employs a quantitative approach with survey data collected from 80 employees working in Islamic banking and financial institutions and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).
Findings – The findings indicate that Islamic work motivation significantly enhances employee performance, both directly and indirectly, through WLB. In contrast, Islamic leadership and the work environment do not have a direct significant effect on employee performance, highlighting the need for more consistent application of Islamic leadership values. The MGA results reveal no significant gender difference in the influence of Islamic leadership on employee performance but show that women face greater challenges in achieving WLB, reflecting their dual roles in professional and personal spheres.
Implications – The findings imply that organizations should strengthen the implementation of Islamic leadership values consistently, promote Islamic work motivation, and design inclusive policies that address gender-specific challenges in achieving work-life balance.
Originality – This study offers originality by explicitly integrating gender dynamics into an Islamic leadership framework. Unlike previous studies that focus mainly on the general aspects of Islamic leadership, this research highlights how gender differences, particularly women’s dual roles, shape the relationship between Islamic leadership, work-life balance, and employee performance.

Integrating service quality and Sharia governance in building customer loyalty in Islamic banking

2025-09-07T05:00:30+00:00

Purpose – This study explores how service quality and Sharia governance directly influence customer loyalty in Islamic banking. It moves beyond procedural interpretations of Sharia compliance by examining how operational performance and institutional religiosity jointly shape long-term customer commitments.
Methodology – An explanatory sequential mixed-method design was employed. In the quantitative phase, data were collected from 213 customers of the Bank Syariah Indonesia (BSI) in Jambi Province, Indonesia. The sample was selected using cluster random sampling, in which two of the three existing BSI branches were randomly chosen, and all customers from the selected branches participated as respondents. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The qualitative phase followed an Interpretative Phenomenological Analysis (IPA) involving in-depth interviews with four long-term loyal customers to uncover the emotional, spiritual, and value-based dimensions underpinning their loyalty.
Findings – Both service quality and Sharia governance significantly and directly affect customer loyalty, with Sharia governance exerting a stronger influence. The qualitative findings revealed four key loyalty-building patterns: spiritualized service experience, trust in Sharia supervisory structures, emotional connection with Islamic digital platforms, and personalized service grounded in ethics.
Implications – For Islamic banks, fostering loyalty requires more than efficient service delivery and demands visible Sharia credibility and alignment with customers’ religious values and expectations.
Originality – Departing from previous studies that examined operational or governance factors in isolation, this study integrates service quality and Sharia governance as parallel, mutually reinforcing drivers of customer loyalty. The developed loyalty framework captures the multidimensional interplay between faith, ethical congruence, and service experience in Muslim-majority banking context.

The role of social media eWOM and motivation typology in urban Islamic digital donations

2025-07-10T23:29:33+00:00

Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores differences in donation behavior based on the motivation type.
Methodology – This study employed a quantitative approach using survey data from 230 Muslim respondents in Greater Jakarta. The analysis utilized descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS), including outer model evaluation (validity and reliability) and inner model analysis (hypothesis testing).
Findings – All proposed hypotheses are supported. eWOM credibility is the strongest predictor of information adoption, significantly enhancing donor engagement, donation intention, and actual donation decisions. Donor engagement further increases intention, which strongly predicts decisions. The descriptive results show that humanitarian donations are the most dominant, particularly among young Muslim women aged 20–24, driven by empathy and social media engagement. Instagram is the primary reference source and Kitabisa.com is the most frequently used donation platform.
Implications – This research is useful for digital fundraising platforms and NGOs that aim to improve engagement by focusing on emotionally credible content, platform usability, and micro-donation options, especially for humanitarian and crowdfunding campaigns targeting younger Muslim donors.
Originality – This study contributes to the literature by integrating descriptive donation motivation typologies with SEM-PLS analysis to provide a comprehensive understanding of digital Islamic philanthropic behavior among urban Muslim communities.