Asian Journal of Islamic Management (AJIM)

The role of social media eWOM and motivation typology in urban Islamic digital donations

2025-07-10T23:29:33+00:00

Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores differences in donation behavior based on the motivation type.
Methodology – This study employed a quantitative approach using survey data from 230 Muslim respondents in Greater Jakarta. The analysis utilized descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS), including outer model evaluation (validity and reliability) and inner model analysis (hypothesis testing).
Findings – All proposed hypotheses are supported. eWOM credibility is the strongest predictor of information adoption, significantly enhancing donor engagement, donation intention, and actual donation decisions. Donor engagement further increases intention, which strongly predicts decisions. The descriptive results show that humanitarian donations are the most dominant, particularly among young Muslim women aged 20–24, driven by empathy and social media engagement. Instagram is the primary reference source and Kitabisa.com is the most frequently used donation platform.
Implications – This research is useful for digital fundraising platforms and NGOs that aim to improve engagement by focusing on emotionally credible content, platform usability, and micro-donation options, especially for humanitarian and crowdfunding campaigns targeting younger Muslim donors.
Originality – This study contributes to the literature by integrating descriptive donation motivation typologies with SEM-PLS analysis to provide a comprehensive understanding of digital Islamic philanthropic behavior among urban Muslim communities.

Social media influencers on halal cosmetic purchase intention among Gen Z Muslims

2025-05-10T14:33:35+00:00

Purpose – This study investigates the influence of social media influencers on the purchase intention of halal cosmetic products among Muslim Generation Z in Indonesia. This study incorporates religiosity as a moderating variable and attitude toward influencers as a mediating variable, extending the Theory of Planned Behavior (TPB) in a culturally specific context.
Methodology – A quantitative approach was employed using a structured online questionnaire distributed to 308 Muslim Gen Z respondents who had been exposed to halal cosmetic content promoted by social media influencers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software.
Findings – The results show that perceived credibility, trust, subjective norms, and perceived behavioral control significantly affect attitudes toward social media influencers. Attitude, in turn, had a significantly positive influence on purchase intention. However, religiosity does not significantly moderate the relationship between attitude toward influencers and purchase intention, indicating that religious commitment may not amplify or diminish the role of influencer persuasion.
Implications – These findings suggest that marketers of halal cosmetics should collaborate with influencers who exhibit authenticity, trustworthiness, and alignment with Islamic values to engage Muslim Gen Z. Understanding the digital and religious sensibilities of this segment is crucial for shaping effective marketing strategies.
Originality – The originality of this research lies in its specific focus on halal consumption in the cosmetics industry. Targeting Indonesian Muslim Gen Z, the study explicitly examines the role of religiosity as a moderating variable, filling a research gap on how religious values influence purchasing decisions.

Millennials’ continuous purchase drivers for halal Japanese restaurant

2025-05-12T12:31:58+00:00

Purpose – This study examines how consumption values influence attitudes toward halal certification and continuous purchase intention in Japanese restaurants in Indonesia, using millennial perceptions. It explores the impact of consumption value on millennial consumer behavior following the government’s halal certification mandate.
Methodology – A quantitative approach was used to collect data from 225 social media-active respondents who had dined at halal-certified Japanese restaurants. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analyzes the relationships between consumption values, attitudes, and continuous purchase intention.
Findings – Food safety concerns, health consciousness, prestige value, affordance value, visibility value, and emotional value positively influenced attitudes toward halal certification and continuous purchase intention. However, price value did not have a significant direct effect on continuous purchase intention, although it showed a different result in relation to attitudes toward halal certification. Attitude and health consciousness were the most influential antecedent variables affecting continuous purchase intention among millennials.
Implications – These findings provide valuable insights for halal food businesses, particularly Japanese restaurant operators, by identifying the key consumption values that shape Muslim millenial consumers’ eating preferences. Understanding these factors can help businesses and policymakers refine their marketing strategies to attract and retain halal-conscious consumers in Indonesia’s growing industry.
Originality – This study provides empirical evidence of how different consumption values shape consumer attitudes and purchasing behavior in halal-certified Japanese restaurants, addressing a gap in the understanding of the effects of government regulations on halal-conscious consumer decisions.

Environmental commitment and Islamic bank performance: Does management quality matter?

2025-05-06T04:28:53+00:00

Purpose – This study investigates the impact of Islamic banks' environmental commitment on their financial performance. In addition, the moderating role of management quality is employed to assess whether it affects the nexus of environmental commitment and Islamic banks’ financial performance.
Methodology – The sample of the study consists of 32 Islamic banks from 12 countries with sufficient environmental commitment reports from 2016 to 2023. A panel data approach is adopted to estimate the models in this study, namely the random effects model (REM), 2-Stage Least Squares (2SLS), and Least Squares Dummy Variable Corrected (LSDVC).
Findings – The findings reveal that Islamic banks' commitment to environmental activities supports their financial performance. In addition, the management quality of Islamic banks moderates the relationship between environmental commitment and financial performance. The findings of this study are robust after conducting estimations to check the consistency of the results using several econometric scenarios.
Implication – The findings imply the urgency to embrace, practice, and develop environmental commitment in Islamic banking. It can be implemented by policymakers and regulators to spur and demand that Islamic banks have sufficient environmental commitment while operating them.
Originality – This study contributes to the precise examination of inconclusive findings on the nexus between environmental commitment and financial performance in global Islamic banks. Moreover, it highlights the role of management quality in the nexus between environmental commitment and financial performance, which remains understudied in prior literature.

Determinants of Sharia digital gold investment intention among Jabodetabek Muslim youth

2025-04-17T12:20:12+00:00

Purpose – This study aims to identify and analyze the primary factors that shape or drive investment intentions of Muslim youth in the Jabodetabek region toward Sharia-compliant digital gold platforms.
Methodology – Using a sample of 237 Muslim respondents from Generation Y and Z, data were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the proposed constructs.
Findings – The results reveal that trust exerts a positive effect on user attitudes, whereas risk has an adverse impact. Both perceived financial health and perceived innovativeness significantly enhanced attitudes, indicating that users with stable financial conditions and openness to innovation are more receptive to such investments. Although perceived ease of use significantly influences perceived usefulness, neither construct directly affects attitudes. Importantly, attitude emerged as the strongest predictor of behavioral intention to invest in Sharia digital gold among the target demographics.
Implications – Focusing on Sharia digital gold as a specific investment avenue, this study adds to the existing body of knowledge by analyzing how perceived trust, innovativeness, financial health, risk, usefulness, and ease of use affect investment intentions, with attitude acting as a key mediating factor.
Originality – This research extends traditional technology acceptance frameworks by incorporating financial health and perceived innovativeness, offering fresh insights into Islamic fintech adoption among Gen Y and Z members in Jabodetabek. It offers a more in-depth insight into behavioral intention inside a growing segment of ethical, digital-savvy investors in a Muslim-majority context.

Islamic leadership and work-life balance: Impact on Generation Z performance

2025-03-19T07:30:32+00:00

Purpose – This study examines the impact of Islamic leadership styles, including transformational, transactional, and charismatic approaches, on Generation Z employees’ performance. Rooted in ethical and moral paradigms, Islamic leadership underscores principles that resonate with the importance of work-life balance, a key priority for Generation Z.
Methodology – Adopting a quantitative research methodology, this study evaluates the mediating role of work-life balance and the moderating influence of Islamic work ethics on the interplay between leadership styles and employee performance. Data were gathered through structured questionnaires completed by 101 Generation Z employees across diverse organizational settings.
Findings – The findings reveal that charismatic leadership significantly enhances employee performance, with Islamic work ethics serving as a crucial moderating factor that strengthens the relationship between charismatic leadership and work-life balance. Conversely, transformational and transactional leadership styles demonstrate no significant impact on performance, highlighting Generation Z's preference for flexible and relational leadership.
Implications – These results provide valuable insights for organizations aiming to integrate Islamic values into their leadership frameworks, fostering a unified and performance-driven work environment tailored to the aspirations of the modern workforce.
Originality – This study uniquely explores the impact of Islamic leadership styles on Generation Z employees, emphasizing their distinct work-life balance priorities. It also introduced Islamic work ethics as a moderating factor, offering fresh insights into culturally relevant leadership practices.