Asian Journal of Islamic Management (AJIM)

The role of social media eWOM and motivation typology in urban Islamic digital donations

Muhamad Rafi Anggara — 2025-07-28

Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores differences in donation behavior based on the motivation type.
Methodology – This study employed a quantitative approach using survey data from 230 Muslim respondents in Greater Jakarta. The analysis utilized descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS), including outer model evaluation (validity and reliability) and inner model analysis (hypothesis testing).
Findings – All proposed hypotheses are supported. eWOM credibility is the strongest predictor of information adoption, significantly enhancing donor engagement, donation intention, and actual donation decisions. Donor engagement further increases intention, which strongly predicts decisions. The descriptive results show that humanitarian donations are the most dominant, particularly among young Muslim women aged 20–24, driven by empathy and social media engagement. Instagram is the primary reference source and Kitabisa.com is the most frequently used donation platform.
Implications – This research is useful for digital fundraising platforms and NGOs that aim to improve engagement by focusing on emotionally credible content, platform usability, and micro-donation options, especially for humanitarian and crowdfunding campaigns targeting younger Muslim donors.
Originality – This study contributes to the literature by integrating descriptive donation motivation typologies with SEM-PLS analysis to provide a comprehensive understanding of digital Islamic philanthropic behavior among urban Muslim communities.

Enhancing OCB through spiritual leadership, workplace spirituality, and Islamic work ethics

Tanza Dona Pertiwi — 2025-08-13

Purpose – This study examined the influence of spiritual leadership (SL), workplace spirituality (WS), and Islamic work ethics (IWE) on organizational citizenship behavior (OCB) among employees. It also investigates whether there are generational differences in the effects between Generation Y and Generation Z in Surabaya.
Methodology – This research employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) and Partial Least Squares Multi-Group Analysis (PLS-MGA) with the aid of SmartPLS 4. The study involved 110 employees from Generation Y and Generation Z who lived and worked in Surabaya.
Findings – The results show that spiritual leadership, workplace spirituality, and IWE have a positive and significant impact on OCB. However, the MGA revealed no significant differences between Generation Y and Z in terms of how these variables affected OCB. These findings support Social Exchange Theory, suggesting that when employees feel valued and spiritually supported, they tend to reciprocate with positive behaviors such as OCB. Despite the assumptions in generational theory, both generations respond similarly to spiritually rooted leadership and ethical Islamic values.
Implications – This study offers practical insights for organizations with multigenerational workforces to adopt spiritual leadership, foster spiritual workplaces, and apply Islamic work ethics to consistently enhance OCB across generations.
Originality – By incorporating multi-group analysis, this research adds to the limited literature on spirituality and ethics in shaping OCB, particularly among Generation Y and Z Muslim employees in a modern workplace setting.

Design of optimization strategy-based halal supply chain at a meat market in Indonesia

Rizqa Ula Fahadha — 2025-08-13

Purpose – To design an integrated halal risk mitigation strategy for the chicken meat supply chain of Indonesia. The primary focus is on identifying critical points that have the potential to threaten halal integrity from upstream to downstream in the supply chain.
Methodology – This research approach uses a combination of Failure Mode and Effects Analysis (FMEA) methods to identify and measure the level of risk at each stage of the supply chain, and Analytic Hierarchy Process (AHP) to determine the priority of mitigation strategies based on expert perspectives.
Findings – The results showed that the poultry slaughterhouse stage is the most critical point in maintaining halal products, with a priority weight of 0.51, followed by farms (0.30), and retail (0.19). The main risks identified included uncertainty in the validation of the slaughter method, non-compliance of feed and medicine with halal standards, and weak traceability of product origin in retail.
Implications – This research provides strategic contributions for policymakers, halal certification institutions, and business actors to strengthen the governance of the national halal supply chain. Applying the research results can improve the effectiveness of supervision and ensure compliance with Sharia principles as a whole.
Originality – The uniqueness of this study lies in integrating the FMEA and AHP methods in the context of the halal supply chain, which is still limited in Indonesian literature. This approach offers an evidence-based strategic framework for systematic and sustainable halal risk management.

Unlocking Amil performance: Leadership, knowledge management capability, and organizational culture

Nispia Asya’bani — 2025-08-05

Purpose – This study examines the impact of Islamic leadership style and Knowledge Management Capability (KMC) on improving amil performance in Indonesia, with organizational culture serving as a mediating variable. In addition, this study identified potential future research directions in this field.
Methodology – This research employs a quantitative approach utilizing Structural Equation Model (SEM) analysis with Smart-PLS 4 software. The sample was selected through purposive sampling, targeting 130 amils in Indonesia.
Findings – The findings reveal that both Islamic leadership and Knowledge Management Capability (KMC) have a significant positive influence on amil performance, both directly and through the mediating role of organizational culture. Furthermore, Islamic leadership directly enhances knowledge-management capabilities.
Implications – This study provides valuable insights into the application of knowledge management practices and the role of Islamic leadership in enhancing the performance of amil zakat (zakat institutions). This study's implications highlight the need for greater focus on improving amil performance to maximize the efficiency of zakat collection and management.
Originality – To the best of our knowledge, this analysis represents actionable recommendations for improving the efficiency of zakat collection and distribution through enhanced amil performance with the combination of KMC and organizational culture, which has rarely been studied in zakat institutions.

Social media influencers on halal cosmetic purchase intention among Gen Z Muslims

Fatma Nur Rokhmah — 2025-08-04

Purpose – This study investigates the influence of social media influencers on the purchase intention of halal cosmetic products among Muslim Generation Z in Indonesia. This study incorporates religiosity as a moderating variable and attitude toward influencers as a mediating variable, extending the Theory of Planned Behavior (TPB) in a culturally specific context.
Methodology – A quantitative approach was employed using a structured online questionnaire distributed to 308 Muslim Gen Z respondents who had been exposed to halal cosmetic content promoted by social media influencers. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software.
Findings – The results show that perceived credibility, trust, subjective norms, and perceived behavioral control significantly affect attitudes toward social media influencers. Attitude, in turn, had a significantly positive influence on purchase intention. However, religiosity does not significantly moderate the relationship between attitude toward influencers and purchase intention, indicating that religious commitment may not amplify or diminish the role of influencer persuasion.
Implications – These findings suggest that marketers of halal cosmetics should collaborate with influencers who exhibit authenticity, trustworthiness, and alignment with Islamic values to engage Muslim Gen Z. Understanding the digital and religious sensibilities of this segment is crucial for shaping effective marketing strategies.
Originality – The originality of this research lies in its specific focus on halal consumption in the cosmetics industry. Targeting Indonesian Muslim Gen Z, the study explicitly examines the role of religiosity as a moderating variable, filling a research gap on how religious values influence purchasing decisions.

Millennials’ continuous purchase drivers for halal Japanese restaurant

Yuciko Ichwanda Yasera — 2025-07-31

Purpose – This study examines how consumption values influence attitudes toward halal certification and continuous purchase intention in Japanese restaurants in Indonesia, using millennial perceptions. It explores the impact of consumption value on millennial consumer behavior following the government’s halal certification mandate.
Methodology – A quantitative approach was used to collect data from 225 social media-active respondents who had dined at halal-certified Japanese restaurants. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analyzes the relationships between consumption values, attitudes, and continuous purchase intention.
Findings – Food safety concerns, health consciousness, prestige value, affordance value, visibility value, and emotional value positively influenced attitudes toward halal certification and continuous purchase intention. However, price value did not have a significant direct effect on continuous purchase intention, although it showed a different result in relation to attitudes toward halal certification. Attitude and health consciousness were the most influential antecedent variables affecting continuous purchase intention among millennials.
Implications – These findings provide valuable insights for halal food businesses, particularly Japanese restaurant operators, by identifying the key consumption values that shape Muslim millenial consumers’ eating preferences. Understanding these factors can help businesses and policymakers refine their marketing strategies to attract and retain halal-conscious consumers in Indonesia’s growing industry.
Originality – This study provides empirical evidence of how different consumption values shape consumer attitudes and purchasing behavior in halal-certified Japanese restaurants, addressing a gap in the understanding of the effects of government regulations on halal-conscious consumer decisions.