Asian Journal of Islamic Management (AJIM)

The role of social media eWOM and motivation typology in urban Islamic digital donations

Muhamad Rafi Anggara, Jono Mintarto Munandar, Irfan Syauqi Beik — Mon, 28 Jul 2025 00:00:00 +0000

Purpose – This study examines how the credibility and usefulness of social media electronic word of mouth (eWOM) affects information adoption and how it subsequently influences donor engagement, donation intention, and donation decisions among urban Muslims in Indonesia. It also explores differences in donation behavior based on the motivation type.
Methodology – This study employed a quantitative approach using survey data from 230 Muslim respondents in Greater Jakarta. The analysis utilized descriptive statistics and Structural Equation Modeling with Partial Least Squares (SEM-PLS), including outer model evaluation (validity and reliability) and inner model analysis (hypothesis testing).
Findings – All proposed hypotheses are supported. eWOM credibility is the strongest predictor of information adoption, significantly enhancing donor engagement, donation intention, and actual donation decisions. Donor engagement further increases intention, which strongly predicts decisions. The descriptive results show that humanitarian donations are the most dominant, particularly among young Muslim women aged 20–24, driven by empathy and social media engagement. Instagram is the primary reference source and Kitabisa.com is the most frequently used donation platform.
Implications – This research is useful for digital fundraising platforms and NGOs that aim to improve engagement by focusing on emotionally credible content, platform usability, and micro-donation options, especially for humanitarian and crowdfunding campaigns targeting younger Muslim donors.
Originality – This study contributes to the literature by integrating descriptive donation motivation typologies with SEM-PLS analysis to provide a comprehensive understanding of digital Islamic philanthropic behavior among urban Muslim communities.

Environmental commitment and Islamic bank performance: Does management quality matter?

Faaza Fakhrunnas, MB Hendrie Anto — Mon, 21 Jul 2025 00:00:00 +0000

Purpose – This study investigates the impact of Islamic banks' environmental commitment on their financial performance. In addition, the moderating role of management quality is employed to assess whether it affects the nexus of environmental commitment and Islamic banks’ financial performance.
Methodology – The sample of the study consists of 32 Islamic banks from 12 countries with sufficient environmental commitment reports from 2016 to 2023. A panel data approach is adopted to estimate the models in this study, namely the random effects model (REM), 2-Stage Least Squares (2SLS), and Least Squares Dummy Variable Corrected (LSDVC).
Findings – The findings reveal that Islamic banks' commitment to environmental activities supports their financial performance. In addition, the management quality of Islamic banks moderates the relationship between environmental commitment and financial performance. The findings of this study are robust after conducting estimations to check the consistency of the results using several econometric scenarios.
Implication – The findings imply the urgency to embrace, practice, and develop environmental commitment in Islamic banking. It can be implemented by policymakers and regulators to spur and demand that Islamic banks have sufficient environmental commitment while operating them.
Originality – This study contributes to the precise examination of inconclusive findings on the nexus between environmental commitment and financial performance in global Islamic banks. Moreover, it highlights the role of management quality in the nexus between environmental commitment and financial performance, which remains understudied in prior literature.

Determinants of Sharia digital gold investment intention among Jabodetabek Muslim youth

Anindita Almira Luthfi; Sri Rahayu Hijrah Hati — Sat, 19 Jul 2025 00:00:00 +0000

Purpose – This study aims to identify and analyze the primary factors that shape or drive investment intentions of Muslim youth in the Jabodetabek region toward Sharia-compliant digital gold platforms.
Methodology – Using a sample of 237 Muslim respondents from Generation Y and Z, data were examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the relationships among the proposed constructs.
Findings – The results reveal that trust exerts a positive effect on user attitudes, whereas risk has an adverse impact. Both perceived financial health and perceived innovativeness significantly enhanced attitudes, indicating that users with stable financial conditions and openness to innovation are more receptive to such investments. Although perceived ease of use significantly influences perceived usefulness, neither construct directly affects attitudes. Importantly, attitude emerged as the strongest predictor of behavioral intention to invest in Sharia digital gold among the target demographics.
Implications – Focusing on Sharia digital gold as a specific investment avenue, this study adds to the existing body of knowledge by analyzing how perceived trust, innovativeness, financial health, risk, usefulness, and ease of use affect investment intentions, with attitude acting as a key mediating factor.
Originality – This research extends traditional technology acceptance frameworks by incorporating financial health and perceived innovativeness, offering fresh insights into Islamic fintech adoption among Gen Y and Z members in Jabodetabek. It offers a more in-depth insight into behavioral intention inside a growing segment of ethical, digital-savvy investors in a Muslim-majority context.

Islamic leadership and work-life balance: Impact on Generation Z performance

Hesti Eka Setianingsih, Hendratmi Achsania — Wed, 16 Jul 2025 00:00:00 +0000

Purpose – This study examines the impact of Islamic leadership styles, including transformational, transactional, and charismatic approaches, on Generation Z employees’ performance. Rooted in ethical and moral paradigms, Islamic leadership underscores principles that resonate with the importance of work-life balance, a key priority for Generation Z.
Methodology – Adopting a quantitative research methodology, this study evaluates the mediating role of work-life balance and the moderating influence of Islamic work ethics on the interplay between leadership styles and employee performance. Data were gathered through structured questionnaires completed by 101 Generation Z employees across diverse organizational settings.
Findings – The findings reveal that charismatic leadership significantly enhances employee performance, with Islamic work ethics serving as a crucial moderating factor that strengthens the relationship between charismatic leadership and work-life balance. Conversely, transformational and transactional leadership styles demonstrate no significant impact on performance, highlighting Generation Z's preference for flexible and relational leadership.
Implications – These results provide valuable insights for organizations aiming to integrate Islamic values into their leadership frameworks, fostering a unified and performance-driven work environment tailored to the aspirations of the modern workforce.
Originality – This study uniquely explores the impact of Islamic leadership styles on Generation Z employees, emphasizing their distinct work-life balance priorities. It also introduced Islamic work ethics as a moderating factor, offering fresh insights into culturally relevant leadership practices.

Boycotts and brand perception of mineral water affecting generation Z Muslim purchases

Miftakhul Khasanah, M. Radjasa Sing Agul Kusuma Kaha — Mon, 02 Dec 2024 00:00:00 +0000

Purpose – This study aims to identify the determinants of purchasing decisions for bottled mineral water among generation Z Muslims in Indonesia, particularly in light of product boycotts.
Methodology – The sample consisted of 189 respondents, with the criteria being generation Z Muslims in Indonesia who have made purchases of mineral water after the boycott actions against several mineral water brands in Indonesia due to the conflict between Israel and Palestine.
Findings – Purchasing decisions for mineral water by generation Z Muslims in Indonesia are influenced by halal labeling, brand perception, and promotions related to social and ethical issues, including boycotts against certain brands. The analysis results indicate that consumers not only consider the quality and halal aspects of the product, but also actively respond to the values promoted by the brand, especially in relation to controversies involving brand affiliations with entities that do not align with Islamic principles.
Implications – The mineral water industry needs to manage brand image and marketing strategies by considering the cultural and social values of consumers, particularly generation Z Muslims in Indonesia. With the growing awareness of ethical and political issues, the industry must ensure that its products meet quality and halal standards, as well as avoid associations with controversies that could trigger boycotts.
Originality – This study integrates social and ethical aspects, such as responses to boycott actions and halal awareness, into consumer behavior analysis, providing a new perspective on understanding market dynamics influenced by cultural values and religious beliefs.

Adoption of halal Korean cosmetics among Muslim students: Insights from Islamic private universities

Wed, 16 Jul 2025 00:00:00 +0000

Purpose – This study aimed to analyze the purchase intentions of Muslim students from private Islamic universities in Indonesia toward halal cosmetics in Korea.
Methodology – This study involved 287 Muslim students from eight private Islamic universities in Indonesia. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to examine the relationships between the variables.
Findings – The results reveal that attitude, brand image, country of origin, and fear of missing out (FOMO) significantly influence purchase intention. Among these, brand image exerts the strongest effect, followed by FOMO, whereas country of origin has a smaller influence. In contrast, halal knowledge and religiosity do not directly affect purchase intention, although they significantly influence attitudes.
Implication – These findings underscore the importance of Korean halal cosmetic brands in building strong brand image and fostering positive consumer attitudes. Companies should focus on the perceived product quality, innovation, and alignment with values that are important to Muslim consumers. In addition, the significant role of FOMO suggests the effectiveness of marketing strategies that create urgency and exclusivity.
Originality – This research is original in its focus on Korean halal cosmetic purchase intentions among Muslim students from eight Islamic private universities in Indonesia. It contributes to the understanding of how brand image, religiosity, halal knowledge, country of origin, and FOMO shape consumer behavior in the halal cosmetic market.