[1]
Lady, L., Meilani, L., Cuandra, F. and Na, B. 2024. Exploring the influence of ‘Korean Wave’ on brand loyalty: The moderating role of product type. Asian Management and Business Review. 4, 2 (Oct. 2024), 394–412. DOI:https://doi.org/10.20885/AMBR.vol4.iss2.art14.