BAHARUDDIN, S. M. .; BADARUDDIN, B.; FATMASARI, F.; HAFIPAH, H. Building trust, reducing skepticism: Green branding and sustainable purchase behavior in Indonesia. Asian Management and Business Review, [S. l.], v. 6, n. 1, p. 259–273, 2026. DOI: 10.20885/AMBR.vol6.iss1.art16. Disponível em: https://journal.uii.ac.id/AMBR/article/view/41340. Acesso em: 19 feb. 2026.