YAZID, Y.; KAWIRYAN, H. How to improve brand image: The role of customer attitude, brand familiarity, brand awareness, and brand extension. Asian Management and Business Review, [S. l.], v. 3, n. 2, p. 199–209, 2023. DOI: 10.20885/AMBR.vol3.iss2.art7. Disponível em: https://journal.uii.ac.id/AMBR/article/view/27797. Acesso em: 9 may. 2024.