Putra, F. I. F. S., R. Panjaitan, E. R. Fatmawati, and S. W. Rumanti. “The Power of Cultural Resource Bricolage: Driving Market Performance through Customer-Culture Theory”. Asian Management and Business Review, vol. 5, no. 2, Aug. 2025, pp. 402-19, doi:10.20885/AMBR.vol5.iss2.art10.