Communication Strategy for Petungkriono Development Agrotechno Forestry-Park As a Leading Tourism and Nature Conservation Education

Abstract

Petungkriono is one of the upstream areas in Pekalongan district which has great potential to be developed as a leading tourism object with its diversity of wealth, beauty and uniqueness. The development of the tourism sector in the upstream area of Pekalongan Regency such as Petungkriono Subdistrict is vulnerable to the damage of natural ecosystems if it does not receive extra attention from policy makers. On the other hand this area has enormous potential to be developed into a leading tourist attraction with selling points on natural beauty which includes mountain waterfalls, cultural heritage and local wisdom such as ancient cultural heritage sites of the local community, as well as local products such as coffee - Ants-potatoes - black rice for agricultural products. This area can be managed by preparing comprehensive policies and careful planning, so that it can bring benefits to the local community and also develop the image of Pekalongan district. For this reason, it is necessary to develop an appropriate communication strategy so that the development of Petungkriono Agrotechno Forestry-Park can be used as a means to develop regional leading tourism and at the same time as a nature conservation education tour.

Keywords: Communication, Strategy, Petungkriono Agrotechno Forestry-Park