The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram

Abstract

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards visiting intention. Empirical analysis based on data collected from followers of @explorebandung, @explorejogja and @explorebali Instagram accounts of 400 respondents. The theory used in this study is the social information processing theory. Findings indicated that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media.

Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network