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Abstract
In the past several years, the increasing trend of mountain climbing in Indonesia has reportedly raised environmental problems, especially regarding to very big volume of rubbish left behind mountain climbers. Plastic waste threatens Indonesia tourism industry in mountain areas. The government stated that the continuously increasing plastic waste threatens to ruin Indonesia’s tourism sector. Mineral water industry is one of the government’s primary focuses in its plastic waste reduction. As Indonesia’s largest plastic-bottled mineral water brand, Aqua is pledging to remove more plastic from the environment than it uses by 2025. The purpose of the research is to get descriptive analysis of how company can manage its stakeholder engagement for reducing plastic waste in Indonesia. This research employed qualitative discourse analysis method with case study around Aqua’s efforts for reducing plastic waste in Indonesia and data collected from digital media. The principal results of the research show that Aqua made good collaboration between the Trashbag Community Indonesia, The Ministry of Environment and Forestry, and media journalists on the program “ Sapu Jagad 2017 “ by removing 5 tons of rubbish from Indonesia’s mountains. In conclusion, successful company must do stakeholder engagement and corporate social responsibility activities for supporting sustainable tourism development in Indonesia.
Key words : corporate communication; corporate social responsibility; stakeholder engagement; sustainable tourism
development