Main Article Content
Abstract
Bali is a very popular tourist province in the world. In 2023, there were 2.35 million foreign tourists visiting Bali. This number will certainly have a significant impact on the community's economy and Indonesia's image as a safe country that can be visited by foreign tourists. However, the number of visits also has an impact on the problems that arise. The main issue that is the focus in managing the tourism industry is the safety of tourist attraction locations for visitors. In Bali Province, starting from 2021-2023, criminal acts against foreign tourists have continued to increase every year. If this is not addressed quickly, it will affect the world's trust in tourism in Bali, which will certainly have a domino effect on tourism potential and the economic welfare of the community. The research method used is descriptive qualitative case study. The result of this research is the crisis communication model of the Bali provincial government in overcoming the crisis. The communication model carried out is horizontal communication, vertical communication, cultural communication, mass communication and social media