Main Article Content
Abstract
The COVID-19 pandemic has a profound impact since 2020. Print media is slowly being abandoned because access limits between people and places are becoming smaller, and resulting in print media stopped operating. The public turned to online media and absorbed various information from social media. New online media is emerging and journalist’s work systems are getting easier on smartphones and internet networks. Media companies are implementing efficiency, digitizing print media, media convergence, strengthening content, and modifying visual design. Interaction in the newsroom is limited, but coordination to stay informed. Even the efficiency of news production should not reduce the credibility and quality of news, even though it competes with the speed and massiveness. The Digital Journalism situation is the right time to implement a hybrid newsroom as a workplace and its future. Not only does the newsroom system apply in a hybrid way, presenters on TV and various digital news platforms are already utilizing Artificial Intelligence (AI). Some media are making important applications for applying Virtual Anchors are generative AI entities that can substitute or supplement human anchors in an uninterrupted and multilingual way, which have been widely used in TV Programs, Live Streaming, Brand Marketing, Films, and Entertainment. Then how journalism ethics must adapt to the changing in the digital era to ensure the continued integrity and credibility of the profession. Hybrid newsroom utilization and implementation of AI must compliant ethical challenges that need to be amicably resolved. Its use and human resource should strike a chord in the industry.