Convergence of Agenda Setting in Multimedia Era (Case Study on Suara Merdeka Group)

Abstract

Agenda setting is usually applied by one media such as newspaper, but in the multimedia era, there are many groups of media which have more than one kind of media. In general, each group have newspaper, television, radio, and online media. They also have accounts in social media. How do these groups of media arrange the agenda setting is the point of this research. This research used qualitative method on case study on Suara Merdeka Group of Media, the biggest group of media in Central Java, Indonesia. This research used agenda setting theory by Max Comb and shows that even though each media has its own agenda at the same time, those agenda can be synergised in the group.

Keywords: agenda setting; convergence; media