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Abstract

Corporate social responsibility (CSR) program is a form of corporate social responsibility in reducing the impact of its business activities, which in its implementation is supported by CSR corporate communication strategy to run effectively. The aim of the research is to analyze the implementation of SATU Indonesia Award activities, one of Astra's corporate social responsibility (CSR) program and measure the reputation of Astra corporation for the society. This research uses qualitative research method with descriptive study, with secondary data analysis to the program. This research is evaluative to the input, process, and output of the program. This research produced an indication of success in the implementation of the SATU Indonesia Award program as one of Astra's CSR programs, which as a People's implementation in the triple bottom line as well as corporate communication media is characterized by the acquisition of a positive reputation for Astra corporation.


Keywords: corporate social responsibility; implementation and corporate social responsibility; corporate reputation

Article Details

Author Biographies

Lely Fachrul I.W., Communication Management Studies, Universitas Indonesia, Jakarta, Indonesia

Communication Management Studies, Universitas Indonesia, Jakarta, Indonesia

Ummi Salamah, Communication Management Studies, Universitas Indonesia, Jakarta, Indonesia

Communication Management Studies, Universitas Indonesia, Jakarta, Indonesia

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