Proceeding of International Conference on Communication, Culture and Media Studies (CCCMS)

COVER PROCEEDING CCCMS 2019

Cover Proceeding — 2019-05-01

Medkom Bencana: A “Single Door” Model of Natural Disaster Information to Protect from Hoax Issues of Disaster in Indonesia

Healza Kurnia Hendiastutjik — 2019-05-21

Indonesia had faced some natural disasters which is happened in Lombok, Palu, and Sunda Strait. During the disaster happened, every people in Indonesia like victim, citizen around the affected/hostile area, till government needs a lot of information. As usual, when the disaster was happening, the victims want to know their family, the evacuation area or evacuation route, and also the lists of crisis centers to fulfill their needs. Not only victim, but media houses and governmental sector who are involved in disaster’s rescue and restoration also need huge information to map the affected area. So, the media can publish it on their own media and government can instruct and decide something from the factual information. To make it fast, accounted, and based on facts, National Disaster Management Authority or known as BNPB gather a huge number of journalists, civil servants in governmental sectors and also every board who are responsible to the disaster management in a WhatsApp Group called Medkom Bencana. As long as writer knows, till today there are 7 groups of Medkom Bencana which were created by BNPB. In order to know the reason of creating Medkom Bencana, the information are accepted, classified, and shared by BNPB, and the processing of gather information directly from disaster area, the writer interviewed Sutopo Purwo Nugroho, as man behind of this successful model of “single door” of natural disaster information. From his statement, the usage of new media like WA Group; Medkom Bencana could decrease the resistant of natural disaster information, especially hoax issues of disaster.

Keywords: disaster communication ; hoax issues ; medkom bencana ; WhatsApp ; BNPB

Emergency preparedness and response communication in dealing with the effects of hazards during the increase of the water level of the Bili-Bili Dam

Rahmita Saleh — 2019-05-01

The high intensity rainfall in the South Sulawesi region at January 2019 resulted in a rise in the Water Level (TMA) of the Bili-Bili Dam and was set in Alert status with elevation +101.87 meters. This is the highest elevation in the Dam operation record since 1999. The increase in elevation has caused managers to carry out an early warning system and open the spillway that have affected floods in the Gowa Regency area. The purpose of this study is to provide an overview of the forms of emergency preparedness and response communication carried out by the Balai Besar Wilayah Sungai Pompengan Jeneberang (BBWSPJ) as the manager of the Bili-Bili Dam in dealing with the effects of hazards during an increase in TMA. The type of research used is qualitative with a case study approach using in-depth interviews and document analysis. The results of the study indicate that communication planning for handling TMA has been prepared in the Emergency Action Plan. Preparedness communication was carried out when there was an indication that the TMA was moving up at elevation +99.45 (Normal) on January 21, 2019 by starting to operate a warning system through verbal notification using loudspeakers to the downstream community that the spillway would be opened. Emergency response communication was carried out when there was an increase from Normal to Wary to Alert through coordination with government to urge the public to avoid the impact of the overflow and to evacuate the victims.

Keywords: Flood; Bili-Bili Dam; Crisis Communication; Preparedness; Emergency Response

Communication Strategy for Petungkriono Development Agrotechno Forestry-Park As a Leading Tourism and Nature Conservation Education

Mubarok Mubarok — 2019-05-21

Petungkriono is one of the upstream areas in Pekalongan district which has great potential to be developed as a leading tourism object with its diversity of wealth, beauty and uniqueness. The development of the tourism sector in the upstream area of Pekalongan Regency such as Petungkriono Subdistrict is vulnerable to the damage of natural ecosystems if it does not receive extra attention from policy makers. On the other hand this area has enormous potential to be developed into a leading tourist attraction with selling points on natural beauty which includes mountain waterfalls, cultural heritage and local wisdom such as ancient cultural heritage sites of the local community, as well as local products such as coffee - Ants-potatoes - black rice for agricultural products. This area can be managed by preparing comprehensive policies and careful planning, so that it can bring benefits to the local community and also develop the image of Pekalongan district. For this reason, it is necessary to develop an appropriate communication strategy so that the development of Petungkriono Agrotechno Forestry-Park can be used as a means to develop regional leading tourism and at the same time as a nature conservation education tour.

Keywords: Communication, Strategy, Petungkriono Agrotechno Forestry-Park

Cultural Tourism Based On Local Weaving Ecosystems (Ethnographic Study of Traditional Weaving Toba Sibandang, Muara District, Tapanuli Utara Regency, North Sumatra)

Catur Nugroho — 2019-05-21

This paper is based on the traditional weaving as one of the handicrafts of the people in the area is believed to be able to take a role in it. The scope of tourism is chosen because tourism is an industrial sector that is quick yielding and opens up new opportunities for the tourism industry in the Lake Toba region, which has only focused on nature tourism. The approach used in this study is a Cultural Resources Management (CRM) with the mindset that traditional weaving and inheritance aspects are aimed at empowering the economy in order to provide sustainable community benefits. The analysis was carried out qualitatively with an ethnographic study approach. This study seeks to see and reveal whether traditional weaving-based cultural tourism has economic value, because it contains the concept of preservation and cultural inheritance, economics, education, and based on community empowerment. This research also see the weaving potential mapped in its distribution correlated with tourist objects that have been seeded by the North Tapanuli Regional Government resulting in clusters that can be developed into tourism packages oriented to market demand, without ignoring the empowerment of local communities. Although weaving is believed to be able to increase the tourism market in Sibandang Island, there are still a number of obstacles, namely in the fields of promotion, strengthening of weaving crafts, and the creation of tourism conscious communities. The root of the problem of the three obstacles is the lack of public awareness of the Ulos Sibandang weaving as one of the cultural artifacts that has been passed down for hundreds of years.

Keywords : cultural tourism, ecosystems, traditional weaving, Cultural Resources Management

Study of Twitter’s Functional Framework during Natural Disaster in Indonesia

Yuanita Safitri — 2019-05-21

Understanding how social media functions during a disaster is one of the important tasks for disaster mitigation. This study is focusing “What are Twitter functions during a natural disaster in Indonesia?”. The research uses the qualitative method with an online observation from Twitter between August to December 2018. Disaster communication research is important because it could help governance and NGO to have a better understanding of Twitter’s functional framework before making an impactful policy. The findings showed that there are several Twitter functions during the three most current disaster in 2018, namely, showing organizational and individual support, organizing donations, coordinating for rescue efforts, sharing and combating false news, displaying amateur analysis, also gathering additional information. Additional research is needed to build a complete Twitter’s framework during natural disaster in Indonesia.

Keywords: Disaster Communication, Twitter Functional Framework, Disaster Risk Reduction.

Ecology Media in Environmental Issues

Nadiah Nur Fatinaa — 2019-05-21

Environmental issues which are heavily reported in various media are interesting to be explored using media ecology theory in terms of media coverage. Many forms of media in diverse information display, allow audiences to get information richly and from various perspectives. This is made possible by the development of technology that also includes the development of media and the emergence of new media such as online media to provide information with a wider range than the previous era without new media. Media ecology was triggered by McLuhan based on the statement "medium is the message" and McLuhan viewed that a media and message cannot be separated, they are unity. Based on literature review of journals and online media, it can be said that media acts as a message is received by the public as important information and become a part of their daily lives. Media in the form of films, online news portals, social media, videos, photography are the extension of the issue that the world wants to convey to the problems of what the trending is. Technology provides that information and the media becomes a communication forum for various forms and content stick on it.

Keywords: media ecology ; environmental issues ; medium ; technology

Public Engagement with the #CampurLGBT Campaign as Portrayed by Malaysian Netizens’ Response

Noor Amirah Asraf — 2019-05-21

The purpose of this study is to examine public engagement with the hashtag campaign #CampurLGBT as portrayed by Malaysian Netizens’ response on social media. In analysing this, the aim of the campaign and Malaysian Netizens’ awareness of the #CampurLGBT campaign are also investigated. The AIDA model for marketing communications and advertising is used to discover to what extent Malaysian Netizens are engaged with the campaign. Netizens’ response to the campaign, such as their comments, discussions and even pictures posted under the hashtag #CampurLGBT, are analysed to also determine how the campaign may influence their views on the LGBT lifestyle. This study finds that despite the campaign being successful in recruiting followers and supporters of the movement, the number of those supporting it is relatively small compared with those who are against it. This is mainly because those who responded to the campaign are mostly concerned with the practice being prohibited in Islam. Those who are against the campaign are also concerned with health implications that the culture might bring if it is legalised and accepted as a norm.

Keywords: public engagement; AIDA model; LGBT; #CampurLGBT

Social Media Exposure among Children Leads to Growing Numbers of LGBT Community in Malaysia

Noor Farihah Rozali — 2019-05-21

Many past studies have showed several negative effects of the internet and social media on children including increased risk of exposure to pornographic material, internet sexual addiction, and greater exposure to pedophilic predatory relationships also on LGBT. LGBT is Lesbian, Gay, Bisexual and Transgender yet another term that is worrying among parents in Malaysia as it become increasing in our community day by day. In social media like Instagram and Facebook, we can see that LGBT community become more aggressive to show their movements and clearly want to be as a role model to other people. This situation might influence our children’s behavior and thought. Thus, this paper aim to study on social media exposure among children leads to growing numbers of LGBT community in Malaysia. The results from this study will be significant to many parties including media as they can control the movement of LGBT community in the social media and parents also can control their children’s activities on social media to avoid them from get influenced by these LGBT community.

Keywords: LGBT; Social Media; Children

Gender Issues in Social Networking Site and Driving Factors to Join Virtual Community among Students: Social Network Analysis

Tety Elidaa — 2019-05-21

Various Social Networking Sites (SNS) are widely used by university students to achieve their own respective goals and motivations not only in communication but also in association or education. This research uses Social Network Analysis (SNA) with the help of Ucinet and NetDraw software. To determine the popularity and factors that encourage the use of SNS, SNA which is equipped with network visualization based on the 2-mode network is applied. The used graph layout type is graph theoretic layout with centrality measures of degree centrality and closeness centrality. The number of respondents was 372 respondents consisting of 190 male and 182 female who filled online questionnaires through Google form for two weeks in December 2018. There was a difference in popularity ranking of SNS viewed from a gender perspective. The popularity ranking of SNS based on degree centrality regardless of gender is Line, Whatsapp, Instagram, Google+, and Facebook. The popularity ranking for female is Whatsapp, Line, Instagram, Google+, and Twitter. The popularity ranking from the male perspective is Line; Whatsapp, Instagram, Facebook, and Google. The types of virtual communities that are most widely followed based on their objectives are lectures groups and alumni groups. Male are subsequently more likely to belong to a special group on hobbies or interests while female are more likely to be in extramural groups/ organizations. The main factors which encourage students to join virtual communities consist of two categories: utilitarian motivation and hedonic motivation. Utilitarian motivation includes usefulness, followed by support and recognition while hedonic motivation includes positive experiences, followed by entertainment, attractiveness, and happiness.

Keywords: gender issue; social networking site; social network analysis; virtual community.

Mbok Semok as Visual Communication Media And Environmental Conservation in Indonesia

Desy Nurcahyanti — 2019-05-21

Local wisdom – based social approach is one of conservative ways to prevent environmental damage caused by community’s lack of understanding in environmental management. Batik as a cultural artifact is flexible and dynamic as media to express and as a local wisdom symbolization that Indonesian people are able to communicate visually and effectively. Girilayu as a batik center in the mountainous area of Karanganyar regency, Central Java, Indonesia is chosen as this research location since batik artists in this area are capable in visualizing community’s local wisdom in contemporary batik motif, i.e. mbok semok. This study aims at (i) outlining the concept of communication and environmental conservation media through Mbok Semok batik motif, (ii) elaborating philosophical role of Mbok Semok batik motif functions as communication and environmental conservation media by batik artists in Girilayu, and (iii) analyzing the role of Mbok Semok batik motif as effective communication and environmental conservation media in Girilayu. In addition, the method used in this research is visual cultural study with ethnographic approach. Moreover, research analysis is enriched with referential documentation resulting in the finding that visual language in Mbok Semok batik motif can communicate Girilayu community’s moral value in preserving the environment through the philosophical meanings of its motifs to their younger generation and visitors of this batik center. Visual communication on batik is an effective medium for community local wisdom – based environmental conservation in Indonesia.

Keywords: batik; Girilayu; Mbok Semok; environmental conservation; visual communication

The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram

Siti Zulzilah — 2019-05-21

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards visiting intention. Empirical analysis based on data collected from followers of @explorebandung, @explorejogja and @explorebali Instagram accounts of 400 respondents. The theory used in this study is the social information processing theory. Findings indicated that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media.

Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network

“The Ups and Downs of Chinese Domination in Tuban City, East Java”

Santi Isnaini — 2019-05-21

This paper is a study of the representation of power relations which starts from the study of signs and symbols attached to Tri Dharma Tjoe Ling Kiong Temple, Tuban, East Java. The purpose of this study was to explore the power relations related to the dominance of Chinese ethnic in the area of Tuban City related to the existence of Chinatown in the square symbolized by Tri Dharma Temple Tjoe Ling Kiong. The assumption is that the existence of a cultural symbol of the Chinese nation in the center of Tuban City basically communicates the power of cultural identity in shaping the identity of the city. This research is an explorative qualitative study using the method of social semiotics and refers to the concept of Representation from Stuart Hall and Episteme from Foucault. The results of the study showed how the power relations that emerged from the presence of the temple on the North side of the Square of Tuban City communicated the episteme ups and downs of the ethnic Chinese in the landscape of the power structure of Tuban City. Chinese ethnic conditions in the landscape of the power structure received a different distribution of power when the ruling regime was different. Meanwhile, contemporary discourse placed Temple as a commodified Chinese ethnic symbol in order to sharpen the differentiation of Tuban as a city in Java in order to form a city identity which would later lead to the global city discourse raised by capitalism.

Keywords: Representation; Power Relations; Social Semiotics; Landscape

Transparent communication in public agency - communication study of internal organizations in the process of public information services in sleman regency, Indonesia

Ahmad Muntaha — 2019-05-21

Transparent communication is practiced by public bodies and corporation, but research on transparency in public bodies in Indonesia - after the era of Public Information Openness - has never been done. This study aims to reveal in depth the process of establishing transparent organizational communication in the Government of Sleman Regency, Yogyakarta Special Province, Indonesia.

The method chosen is qualitative research with a single case study approach (Yin, 1995). Data on the process and practice of transparent communication, as well as communication transparency attributes (substantive information, participation, accountability, secrecy) were collected through content analysis on two websites managed by the Sleman District Government; and in-depth interviews with staffs and Secretaries of the Communication and Information Agency (five informen) with an interview guide instrument.

Research results are as follows: 1) The process of establishing transparent organizational communication in the Sleman Regency Government was initially top-down and slow, from the Government to the citizen. Over time, the process of being "bottom up" increase in speed. After that, the speed of communication keep increasing in a continous manner and interactive-equivalent. 2) The strategic process of communication carried out by the Government is: (a) preparation, (b) setting up and installing internet equipment, (c) staffing of programmers, operators, information servants; (d) testing of service tools and information systems online and offline; (e) implementation; (f) monitoring, evaluation, and improvement; 3) Attributes of transparent communication have been applied in various ways: especially Substantive information: manifested in the type of All Time Mandatory Information, Periodic Mandatory Information, and Mandatory Immediate Information.

Keywords: transparent communication, substantive information, participation, accountability, Sleman Regency Government

HOW COMPANY MANAGE STAKEHOLDER ENGAGEMENT FOR REDUCING PLASTIC WASTE IN INDONESIA ?

Gayatri Atmadi — 2019-05-21

In the past several years, the increasing trend of mountain climbing in Indonesia has reportedly raised environmental problems, especially regarding to very big volume of rubbish left behind mountain climbers. Plastic waste threatens Indonesia tourism industry in mountain areas. The government stated that the continuously increasing plastic waste threatens to ruin Indonesia’s tourism sector. Mineral water industry is one of the government’s primary focuses in its plastic waste reduction. As Indonesia’s largest plastic-bottled mineral water brand, Aqua is pledging to remove more plastic from the environment than it uses by 2025. The purpose of the research is to get descriptive analysis of how company can manage its stakeholder engagement for reducing plastic waste in Indonesia. This research employed qualitative discourse analysis method with case study around Aqua’s efforts for reducing plastic waste in Indonesia and data collected from digital media. The principal results of the research show that Aqua made good collaboration between the Trashbag Community Indonesia, The Ministry of Environment and Forestry, and media journalists on the program “ Sapu Jagad 2017 “ by removing 5 tons of rubbish from Indonesia’s mountains. In conclusion, successful company must do stakeholder engagement and corporate social responsibility activities for supporting sustainable tourism development in Indonesia.

Key words : corporate communication; corporate social responsibility; stakeholder engagement; sustainable tourism

development

Sustainable Development Communication for Supporting Tourism at the Area Surrounding UNESCO Global Geopark (UGG) of Palabuhanratu

Ayub Ilfandy Imran — 2019-05-21

Ciletuh of Palabuhanratu has received its recognition from Unesco on April 17, 2018, to become the Unesco Global Geopark (UGG) Ciletuh Palabuhanratu. Since then, the regional government and tourism agencies have made arrangements in various sectors, especially, facilities, infrastructure and access to the Ciletuh Palabuhanratu UGG area. UGG Ciletuh Palabuhanratu, is a very wide area with diverse socio-cultural diversity at the surrounding community, namely those who still adhere to the customs and social life of a more modern culture; so that the environment of the Ciletuh palabuharatu UGG experienced problems and constraints related to the myths and modern life of its people. The impact of becoming the Ciletuh Palabuhanratu Geopark, which is a member of Unesco Global Network, the area must preserve the geological heritage for present and future generations. The structuring of development program in the tourist area supporting the Ciletuh Palabuhanratu UGG is an activity that requires the support of the local community, and it is depends on sustainable development program that benefits the community from generation to generation. Based on this phenomenon, descriptive analysis methods are used to study and analyze problems, constraints and challenges faced in creating the sustainable development approach. The development communication approach and Socio-Cultural Communication are used to assess changes in the local socio-cultural community and then analyze to indicate the results which can be implemented in sustainable development, including regional facilities and infrastructure to support Ciletuh Palabuhanratu UGG tourism.

Keyworsds: Geopark; Sustainable Development Communication; Social Cultural Communication.

Participatory Development Communication in Mitigating Forest and Land Fires in Riau Province

Miftah Faridl Widhagdha — 2019-05-21

This study examines CSR programs for mitigating forest and land fires in Riau Province carried out by the private sector, namely PT Pertamina Refinery Unit II Sungai Pakning through a participatory development communication approach. This research was conducted in the community assisted by CSR of PT Pertamina (Persero) Refinery Unit II Sungai Pakning located in Sungai Pakning Village, Bukit Batu District, Bengkalis Regency, Riau Province. This research method uses qualitative methods by collecting data through participant observation. The results of this study indicate that the participatory development communication approach carried out by PT Pertamina (Persero) Refinery Unit II Sungai Pakning CSR in carrying out forest and land fire mitigation activities is carried out through four stages of participatory communication namely heteroglosia, polyphony, dialogue and carnival. These four stages of participatory communication are supported because of the still close communitarian tradition and the enactment of deliberative communication in the decision-making process at the local level.

Keywords: CSR, Development Communication, Participatory Communication

The Role of Social Media in Shaping the Animal Protection Movement in Indonesia

Angga Prawadika Aji — 2019-05-21

In the past decade, the number of community-based animal protection movements has shown a significant increase in Indonesia. These groups are actively fighting for animal rights, protection, and conservation while continuing to expand the influence and attract new members through various channels, especially social media. This article seeks to see the contribution of the social media strategy used by animal rights groups to the three basic elements of a social movement: collective identity, actual mobilization, and network organization. How social media, especially Facebook and Instagram, are used by animal rights groups to achieve their ultimate goal as a social movement. This analysis also seeks to map the character of the movement for animal protection in Indonesia in the realm of new media based on their ideology, strategies, and objectives they want to achieve.

Keyword: Animal protection movement; social media; social movement

Deforestation The Leuser Ecosystem: Environmental And Poverty In Aceh

Safutra Rantona — 2019-05-21

Aceh suffered deforestation significantly, with the consequences of environmental damage konsekensi comes in the leuser ecosystem. This causes the animals habitats disturbed and disasters are increasingly threatened. Environmental degradation can be mengakibakan the forest disappears and higher poverty, especially in rural areas. The farmer blamed as the main agent of forest damage the leuser ecosystem, while the Government never gave a capacity of forest management with good to society. Teoritik approach to using political ecology approach (Robbins: 2004). This research used the qualitative case study in techniques used are interviews and focus group discussions with related information, i.e., community and non-governmental organizations. The results of this study reveal the environmental advocacy communication can encourage the Government of Aceh to provide ground objects Reforma Agraria (TORA) and Social Forestry, applying a policy of budget transfers based ecological as the program store our forest land through tatakelola and the Government to prevent deforestation education environment.

Keywords: Poverty, Advocacy, Communication Environment.

The Role of Environmental Communication in Overcoming the Impact of Foreign Investment in Jepara

Yuni Retnowati — 2019-05-21

The investment increasing of foreign manufacturing industry in Jepara has caused environmental problems such as pollution and abrasion. The rhetorical tradition is used to review this problem. The focus of rhetoric has been extended to include all human ways in using symbols to influence the surrounding in building the world in where they live. The concept used in applying the rhetoric theory in the case that occurred in Jepara was environmental communication which would analyze cases of environmental pollution caused by industrial waste and abrasion caused by iron sand mining. The pragmatic function of environmental communication leads to educational, persuasion, mobilizing, and warning to overcome environmental problems. This research was a study of literature by searching for references to theories related to cases or problems which are found. References to theories obtained through the research of study of literature become the basic foundation and main means in analyzing problems in the research. Te result of study of litearature in this research showed that the activity carried out is to intensify social campaigns related to environmental issues, conduct counseling and most importantly, improving government relations in conducting advocacy to encourage a policy that is pro on environmental issues

Keywords : pollution, investment, rhetoric tradition, environmental communication

Shape of Environmental Communication In The Citarum Harum Program (Case Study of The Citarum River Edge Community in Cicendo District and Cibeunying Kaler District at Bandung City)

Tita Melia Milyane — 2019-05-15

The Citarum Rivers is a 225 kilometer long river, flowing from upstream in the Gunung Wayang area to the south of Bandung to the north Bandung and empties into Karawang City. Now, the condition of the Citarum river is very dirty, full of household waste, manufactory waste, human waste, medical equipment waste, and cattle manure from cow milking factories. The Citarum river is used as a source of life in some iirigated areas, so the damage condition of the Citarum river environment is very apprehensive. Now, there are no more fish that live in the Citarum river flow because of the high lead and chemical poisons due to factory waste being dumped into the river. In fact, one well-known newspaper reported that fish in the Jatiluhur dam are now polluted with lead waste which is dangerous if consumed by humans.Given the importance of preserving the Citarum river, various movements to save Citarum began, both by the government, the private sector, environmentalists and academics.

This study explores the forms of environmental communication in the Harum Citarum Program made by the government, specifically by the Ministry of Higher Education Research (kemenristekdikti), with case studies on communities on the edge Citarum River of Cicendo District and Cibeunying Kaler District, Bandung City. This researsh use of qualitative paradigm with case study method. Data collection research uses in-depth interviews, observations involved and literature studies. The purpose of this research is to support the Harum Citarum Program made by the government, through deepening the character of the community and finding the right form of communication in preserving the Citarum River. The results showed that the local wisdom of the river edge community in Cicendo Subdistrict with Cibeunying Kaler Subdistrict community had very different characters which influenced the public perception in both regions of the pollution and repair of the Citarum river environment. The characteristics of different societies also cause differences in the form of appropriate environmental communication, where the form of environmental communication for the Cicendo District community is based on primary needs, while the right form of communication for the community of Cibeunying Kaler is based on strengthening institutions, regional institutions and task forces (satgas).

Key words: Citarum River pollution, environmental communication strategy, local wisdom.

The Influence Of Cosmetics Advertisement On Instagram Towards Teenage Girls' Attitude And Consumtive Behavior In Yogyakarta

Nia Sapma Apriliana — 2019-05-15

The internet is currently in great demand as a medium for people to communicate. With the internet, people can connect with each other without being limited by space and time. The development of the internet as a mean of communication is the presence of social media. The presence of social media has more or less influence in various aspects of life. One of them is in the business fields. This research aims to know the influence of cosmetics advertisement on Instagram towards teenage girls' attitude and consumtive behavior in Yogyakarta. Population used in this research are SMKN 4 Yogyakarta aged 15 to 18 years who has marger of This research method using Quantitative research methods of empirical research methods by means of Surveys using a questionnaire to respondents. The number of samples from this research is as much as 68 students from 212 class 2 and class 3 Department of Hairstyling and Hairstyling Skin SMKN 4 Yogyakarta and the relevant theory used in this research is the theory of the S-R and Theory AIDDA.

The results of this study are Amount between t count the effect of X on Y1 and X on Y2, that is (4.899 + 2,559) / 2 = 3.724 and the sum of the value of p (+ 0,000 0.013) / 2 = 0.006. Thus, the value of t obtained in synchronous (F) is 3.724 and p 0.006. With p 0,0006 <0,05, it means that there is a significant influence between cosmetic advertisements on Instagram towards teenage girls' attitude and consumtive behavior in Yogyakarta.

Keyword : Influence, Cosmetic Advertisement On Instagram, Attitude, Consumer Behavior Cosmetics.

FRAMING NEWS ON RELIGION AND LIVING ENVIRONMENT IN ONLINE MEDIA

Vanesa Bella Sadmego — 2019-05-15

Heretofore, we are facing serious, complex, and also multi-global crisis situations in the earth. Pollution and environmental damage seem are happening everywhere. Environmental pollution continues to occur without any action has intervened by religious people to overcome them, even religion principally has taught people to life in harmony with others, as well as the environment. Looking at the crisis of natural damage getting worse, religious people should understand the religion in a substantive way which is they considered as a leader to preserve nature and provide prosperity, particularly in Indonesia context. Indonesia is famous or painstaking as a largest Muslim population in the world. The role of all religious leaders is crucial in this matter. Regarding the development of this case, the media as the vital agent is required to convey this information to the public, namely with online media which has enormous penetration, private and public space. This research aims to find out how the online news media frame religion and the living environment issue. The researchers used framing theoretical conceptual and methods that are taken from some authors as the framework, concern on some concepts, simply verbal and nonverbal attributes, are issue or news issue, actor(s) in news, story of news, metaphor or lexical aspects, and other elements that appear in online news. In this research the news selected by related keywords. The results show even the concern is similar the story or narration are various in presenting issue of important stance of religion in dealing with environment. Some nonverbal features used to describe how the story involving the crucial actors and the related event(s).

Keywords: Religion, Living Environment, Framing Analysis, Media Online

Social Media in Propagating Influence on Spreading LGBT Movements in Malaysia

Muhammad Faiz bin Mokhtar — 2019-05-15

LGBT is an acronym for Lesbian, Gay, Bisexual and Transgender. The purpose of this study is to examine social media’s role in propagating influence on spreading LGBT movements in Malaysia. Malaysia is a conservative country; therefore, LGBT is considered to be as a tabooed subject in which LGBT community has kept their community hidden among the citizens in Malaysia. LGBT movements are limited and small and they depend on social media to propagate the movements. The usage of hashtags in social media has been a way of promoting and communication among the LGBT community in Malaysia in hopes of spreading LGBT movements in Malaysia. Seksualiti Merdeka is one such LGBT movement in Malaysia along with #LoveWins movement to seek acceptance towards the ideology of LGBT among the society in Malaysia. A qualitative phenomenological study is done towards 10 respondents along with the observation within social media such as Facebook, Twitter and Instagram for posts that is related to LGBT movements. Results are then recorded, transcribed and analyzed. The interview for the data was conducted on 1^st January to 10^th of January. An analysis of the findings suggests that social media does play a role in spreading LGBT movements in Malaysia therefore social media plays a role in disseminating information and influence for the LGBT movements in Malaysia.

Keywords: LGBT; Social Media; LGBT Movements in Malaysia;

Best Practice for Marketing Heritage Site: Analysing the Medina National Museum in Saudi Arabia

Ali Alyusuf — 2019-05-15

In recent years, the tourism industry has been recognized as a particularly important business sector because of its vast potential to impact on the wider economy. Heritage tourism provides direct benefits for regional economies and heritage sites are an essential component of this. Heritage tourism enhances economic development within local communities and this study will accordingly focus on the best practice for increasing visitation to regional heritage attractions in order to generate the maximum economic benefit. This study is based on secondary data collected, which means that the researcher has gathered data from other scholars using the interpretive social science paradigm. This study investigates best practice at the national museum in Medina city in the Kingdom of Saudi Arabia by identifying the values of the site and analysing motivational factors that attract tourists. In addition, the study identifies the stakeholders in the Madinah region and investigates the preservation strategies on the site and the current state of the restoration process by the Saudi Commission for Tourism and National Heritage. This study also analyses the marketing strategies of the site and will identify best practice for promoting the site for both local and international tourists. Finally, based on the results, the study offers some suggestions and recommendations to increase the number of visitors to the Medina National Museum in the Kingdom of Saudi Arabia.

Key Words: Heritage sites, best practice, marketing strategies , motivational factors.

Consumer Behavior Model for Green Product Consumption: Determinant and Impact of Green Satisfaction on Green Loyalty

R. Supriyanto — 2019-05-15

Exploring Desires and Maneuvering on Instagram Life: A Phenomenology Study

Syahida Mohd Nazri — 2019-05-15

Social networking sites have emerged as one of the most powerful technology advances many years ago. Instagram, has increased its popularity among different age groups of people, is version of the traditional photo album or scrap book only photos are uploaded through the Internet, using a smartphone as a vital tool. Instagram is the main tool to be investigated because; 1) Instagram has more monthly active users than Twitter (in January 2016), and a higher number of posts, 2) the number of posts is always higher in Instagram and Instagram is among the most popular applications have used for social networking. Issues with Instagram includes dysfunction well-being – to fulfil a need, disconnectedness – dependable and FOMO, sexual mismanagement – revealing clothes to gain likes and comments and presenting perfect appearance – to show nice images. This qualitative study is investigating university students’ age 18 to 29 years, using semi-structured interview questions. 10 informants will be selected from this study. The sampling technique is a non-probability sampling. The qualitative method is selected due to the appropriateness of the study matter as it adds depth, details, and meaning. The study is exploring the lived experience of students toward Instagram consumption and identified the outcome of the dysfunctional satisfaction. This study employs a uses and gratifications theory and Maslow’s Hierarchy of Needs to seek the students’ gratifications when using Instagram. The instrument will be borrowed by several authors and will be pilot tested.

Keywords: Instagram, qualitative, gratification, well-being, uses and gratifications

Representation of Public Space in the Photo (Photo Journalism Semiotic Analysis by Peter Bialobrzeski)

Tommy Satriadi Nur Arifin — 2019-05-15

Today, issues of public space are still a concern that the media becomes important and interesting news, including photojournalism. Photojournalism is perfectly capable of recording events that have high credibility. Peter Bialobrzeski haes taken some photographs in Jakarta, Indonesia have won the second rank at World Press Photo competition in the 2009 Nature Stories category. These photos could have a representation of public space. Semiotics is used to reading on the photos. Semiotic have two forms reading: denotation and connotation. Denotation is a verbal picture reading based on what is contained in the image. The connotation is reading the picture of the constituent elements of the photo. Intertextuality act as "proof" of reading by researchers that the photo has a meaning that has a foundation of knowledge. The fact that the environmental problems caused by the absence of public space in the form of green open spaces give rise to various forms of pollution: air, light, and sound. Energy waste due to excessive use of resources, the attitude of people who have high-tech but low moral responsibility towards fellow human beings and the environment, environmental information of a scientific nature that makes it difficult to understand the public low environmental awareness.

Key Words: Public Space; Green Open Spaces; Photojournalism; World Press Photo; Semiotic Analysis; Intertextuality.

Management Analysis of Mangrove Forest Protection Campaign and Rescue of Javanese Lutung in Muara Gembong Through SaveMugo Movement

Isfan Harun — 2019-05-01

SaveMugo (Save Muara Gembong) is a non-profit independent campaign movement and focuses on the goal of being able to restore the function of mangroves in Muara Gembong due to the many functions of mangrove land. Another focus is to save the endemic animal populations of Javan langurs in Muara Gembong that are threatened as a result of the decline of Javan langur habitat and threats from illegal hunting.

The method used in this study using descriptive qualitative study approach. In this study using data collection techniques, namely data interviews by interviewing SaveMugo volunteers and Pokdarwis Alipbata representatives and direct observations in Muara Gembong, as well as secondary data in the form of library studies

The results show that SaveMugo as the implementer of the Save Muara Gembong movement performs the management stage. At this stage SaveMugo's planning campaign in analyzing problems was carried out by conducting a survey to investigate what problems were occurring in Muara Gembong and the facts on the ground, the aim was to restore the function of mangroves and maintain the population of Javan Lutung primates, the target of this campaign was everyone from the local community to the government, to the strategy by establishing Pokdarwis Alipbata sedangan for sources of funds derived from private activities, government and ecotourism. In this organizing stage the campaign was to carry out the division of labor in which the division of tasks and work was carried out by the ability of each field. In the implementation phase of the campaign run the realization of elements of the campaign such as recruitment of volunteer candidates conducted every year and conduct training to prospective volunteers. To select campaign deliverers, prioritize experienced volunteers involving Alipbata Pokdarwis, for campaign channels using new media such as the internet and conventional media, as well as action and campaign monitoring to see how far the program has taken place. In the evaluation stage because this campaign is still in the process, the evaluation is carried out not only based on the response but also on what action is taken. This is because the Save Muara Gembong Movement campaign is a campaign to change the environment where if only the response cannot be achieved the goal is to restore the mangrove land and save the Javan langur, but direct action is needed to overcome the existing problems.

Keywords: Campaign Management; SaveMugo Movement; Mangrove Forest Saving Campaign and Javan Lutung Protection

The social interpretation on relation of religion and environment on internet

Muchammad Nasucha — 2019-05-01

Vast internet adaptation and usage by society in almost whole the world has implied the dynamic of people behavior, including in Indonesia that [is] noted as the largest Muslim country in the world. Nowadays people can learn anything by accessing internet, including about how to interpret relation of religion and environment. So that, individuals can seeks and acquire explanation of it by click mouse or pad on their gadgets. They no need to attend to scholar of religion (preacher(s) or ustadz/ustadzah) to know about the interpretation and explanation of many issues, cases, etc. Based on this reason I formulate the aims of this research are (1) how the interpretation of relation of religion and environment have presented by authors or writers on internet, (2) How various the interpretations of it? (3) And how they display their logic on this topic?. By using text analysis, predominantly based on rhetoric theory this research is taken place. The judgmental-convenient sample technique used to select the source of internet as the research data source. Conclusively, this research find that the interpretation on relation of religion and environment based on the similar verses and hadith, even the examination and explanation more various, and based on personal perspective which may be traced from the reference of traditional or previous religion scholar. The famous conclusion or interpretation about it is that environment as GOD creatures also react and behave naturally, and the damage or calamity that have happened because of human creation.

Keywords: Social Interpretation; Religion; Environment; Internet.