International Journal of Halal Industry

Green-smart service quality and halal tourism attributes on revisit intention and quality of life: A case study from Indonesia

2025-04-03T14:05:47+00:00

Purpose – This study aimed to analyze the factors that affect tourist satisfaction and loyalty in the context of halal tourism in Indonesia. This study also explores the role of halal destination attributes and the use of technology in improving the experience of Muslim tourists.
Methodology – This study uses a quantitative approach with partial least squares structural equation Modeling (PLS-SEM). Data were collected through a survey of 200 respondents with halal tourism experiences at various destinations in Indonesia. The analysis was conducted to evaluate the validity and reliability of the construct and to test the causal relationships between variables.
Findings – The results show that the image of halal destinations, sharia-based tourism facilities, and the application of smart technology have a significant impact on tourist satisfaction. Additionally, tourist satisfaction affects the intention to return visits, which is an indicator of tourist loyalty. Factors such as availability of halal food, worship facilities, and strong destination imagery contribute to increasing the attractiveness of halal tourist destinations.
Implications – These findings provide insights for halal tourism industry stakeholders to develop more effective marketing and service strategies. Strengthening halal infrastructure and utilizing digital technology can increase Indonesia's competitiveness as a major destination for halal tourism globally.
Originality – This study contributes by integrating aspects of digital technology in the study of halal tourism, an approach that has rarely been explored in previous research. This study also highlights the role of destination imagery in shaping Muslim tourist loyalty.

Determinants of fashion consciousness in Indonesian Muslim women’s hijab consumption

2025-04-08T05:36:12+00:00

Purpose – This study examines the determinants of hijab fashion consumption by exploring the factors influencing fashion consciousness and its subsequent effect on hijab fashion consumption.
Methodology – A quantitative approach was adopted. Primary data were collected from 390 respondents and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS version 4.1.0.6.
Findings – The analysis revealed that dressing style, fashion uniqueness, and conformity positively and significantly influence fashion consciousness. Fashion consciousness has a significant positive impact on hijab fashion consumption. In contrast, the sources of fashion knowledge and motivation did not significantly affect fashion consciousness.
Implications – These findings contribute to a deeper understanding of the interplay between individual stylistic choices and cultural norms that shape hijab fashion consumption. This study offers valuable insights into both academic research and industrial practice.
Originality – This study investigated the antecedents of hijab fashion consumption in Indonesia by incorporating conformity into a model adapted from Hassan and Harun (2016). It also provides empirical insights from Indonesia, a market that remains underrepresented in the global modest fashion literature despite its cultural and commercial significance.

AI-driven personalization and purchase intention in modest fashion: Sharia compliance as moderator

2025-03-22T17:12:06+00:00

Purpose – This study analyzes the effect of AI-based personalization on purchase intention in Pakistan’s modest-fashion e-commerce market, emphasizing the moderating role of Sharia law compliance. Given the religious and cultural significance of modest fashion, this study explores how individual recommendations aligned with Islamic teachings influence consumer behavior.
Methodology – A quantitative method was employed using SmartPLS for structural equation modeling. Data were collected from 211 participants engaged in modest fashion e-shopping in Pakistan to test the direct effect of AI personalization on purchase intention and the moderating effect of Sharia compliance.
Findings – The findings show that AI-driven personalization enhances purchase intention through tailored recommendations that align better with consumer preferences. Moreover, Sharia compliance significantly moderates this relationship; consumers show greater trust and engagement with AI recommendations when they align with Islamic principles of modesty and ethical consumption.
Implications – This study identifies gaps in branding strategies targeting modest Muslim women that can be addressed through Sharia-compliant AI algorithms. Embedding ethical considerations into AI systems is essential to enhance user acceptance for e-commerce platforms operating in religiously sensitive regions.
Originality – This study contributes to the niche literature on AI in specific fashion markets by introducing Sharia compliance as a novel moderating variable. This study provides fresh insights into how modern technological tools intersect with religious values in online retail spaces.

Artificial intelligence in the halal industry: Trends and global research opportunities

2025-04-08T05:41:26+00:00

Purpose – This study provides a comprehensive mapping of research developments on the role of artificial intelligence (AI) in the halal industry and identifies global trends, collaboration patterns, and contributing regions.
Methodology – A bibliometric analysis was conducted using data from the Scopus database covering the period 2000 to March 2025.
Findings – The results reveal significant growth in publications on AI and the halal industry in recent years. Salaheldeen Mohamed is identified as the most prolific author with four publications, while the most cited work is Applying the Theory of Planned Behavior (TPB) in Halal Food Purchasing by Shah Alam S. and Mohamed Sayuti N., cited 493 times. The Journal of Islamic Marketing is the leading publication outlet, and Universiti Teknologi MARA ranks the highest among institutional contributions. At the national level, Indonesia and Malaysia are leading contributors, with 39 publications each. Keyword analysis shows key research themes such as technology, systems, markets, and data. Emerging trends include AI in supply chain management, blockchain, and consumer trust, particularly in enhancing traceability and efficiency. Underexplored areas such as halal cosmetics and religiosity present future research opportunities.
Implications – The findings have important implications for the development of AI-driven halal industry research, indicating that AI is no longer a conceptual discourse, but is actively applied in various aspects such as marketing, supply chain management, and halal certification.
Originality – This study offers a novel bibliometric analysis that maps key trends and research gaps to guide future AI-driven innovation in the halal sector.

Applying Muslim-friendly tourism principles in destination management: Evidence from Aceh, Indonesia

2025-03-20T04:40:10+00:00

Purpose – This study describes and analyzes the implementation of Muslim-Friendly Tourism (MFT) principles in managing tourist destinations in Aceh, Indonesia.
Methodology – This research uses a qualitative approach with a case research method, collecting data through in-depth interviews, direct observation, and document analysis.
Findings – The results showed that implementing MFT principles in Aceh still faces challenges, such as limited worship facilities, suboptimal halal certification in the culinary and accommodation sectors, and a lack of local community involvement in destination management. Nevertheless, applying Sharia law in Aceh is a strong asset for strengthening the halal tourism ecosystem. Local governments, tourism businesses, and communities play a strategic role, but stakeholder coordination still needs improvement. The availability of Sharia-based services strongly influences Muslim traveler satisfaction and directly affects traveler loyalty.
Implications – The implications are to design a more inclusive and sustainable halal tourism development strategy for policymakers. This research emphasizes the importance of synergy between the government, business actors, and the community in strengthening Aceh’s competitiveness as a global halal tourism destination.
Originality – This research enriches the literature on halal tourism and provides strategic recommendations for the more effective management of Sharia-based destinations.

Global trends in the halal beauty and skincare industry: A search engine-based market analysis

2025-03-24T01:46:33+00:00

Purpose – This study explores global trends in halal beauty and skincare industries by analyzing search engine data. As consumer interest in ethical and halal-certified beauty products continues to rise, this research aims to identify key market patterns, regional demand variations, and brand influences that shape the industry.
Methodology – A qualitative research approach was employed using Google Trends as the primary tool to track search interest over five years. Keywords related to halal cosmetics, skincare, and beauty products were analyzed to capture fluctuations in consumer engagement across various regions, both in Muslim-majority and non-Muslim-majority countries.
Findings – The results reveal a steady increase in global search interest in halal beauty and skincare, with noticeable spikes driven by new product launches, influencer endorsements, and regulatory changes. Southeast Asia remains a dominant market, but rising interest in non-Muslim regions, such as Japan and Slovakia, highlights the broader appeal of halal-certified products. Additionally, search trends indicate that skincare generates higher fluctuations in interest than general beauty products, reflecting its sensitivity to seasonal and promotional factors.
Implications – These findings underscore the growing influence of halal beauty beyond religious boundaries and present opportunities for brands to expand their reach. Future research should explore the correlation between search interest and consumer purchasing behavior as well as the role of social media in shaping halal beauty trends.
Originality – This study contributes to the limited research on halal beauty trends by utilizing a search engine-based market analysis, offering real-time insights into evolving consumer preferences in the global halal beauty industry.

Halal Taiwan application: Facilitating access to products for minority Muslim communities

2025-03-21T07:11:32+00:00

Purpose – Taiwan, as a non-Muslim-majority country, presents challenges in accessing halal products and services for both the local Muslim community and visiting tourists. This study aimed to explore the key challenges faced in the development of Halal.TW, a mobile application initiated by Indonesian students in Taiwan, to address this issue.
Methodology – A qualitative descriptive approach was employed, utilizing data collected through a literature review, in-depth interviews with the developers of the application, and document analysis related to the halal ecosystem in Taiwan.
Findings – The study identifies several critical challenges in the development and implementation of Halal TW, including the lack of standardized halal certification in Taiwan, limited technical expertise among the student development team, difficulties in integrating data from traditional halal businesses, low public awareness of halal needs, and competition from other digital platforms.
Implications – The findings underscore the need for cross-sectoral collaboration involving halal certification bodies, Taiwanese authorities, and local business stakeholders to improve the platform's data reliability and market adoption. Strategic partnerships and ongoing innovation are crucial for enhancing a platform’s impact and sustainability.
Originality – This research provides new insights into diaspora-led digital innovation in a mainstream societal context, highlighting how community-based technological solutions can address inclusivity and accessibility challenges for minority groups.