Determinan Pengadopsian Layanan Internet Banking: Perspektif Konsumen Perbankan Daerah Istimewa Yogyakarta

Hadri Kusuma, Dwi Susilowati


The consumer adoption of a new information system technology has been a central theme in information systems research nowadays. Prior research on this area has identified several factors influencing end user acceptance and satisfaction. Using the Technology Acceptance Model (TAM), this research investigated end consumer perceptions of Internet Banking services in relation to determinants of the services. The findings indicated that alliance service, task familiarity, and perceived ease of use are the main factors of the adoption.

Keywords:    technology acceptance model, internet banking, personalisasi, jasa aliansi, kefamiliaran tugas, kemam¬puan akses, persepsi manfaat, persepsi kemudahan penggunaan, sikap.

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ISSN 1410-2420 (print), 2528-6528 (online)
Published by Department of Accounting, Faculty of Economics, Universitas Islam Indonesia
Supported by IAI-KAPd (Ikatan Akuntan Indonesia - Kompartemen Akuntan Pendidik)

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