Journal of Appropriate Technology for Community Services

Implementasi Digital Marketing Berbasis Website pada UMKM Kipas Banyu Biru untuk Mengembangkan Strategi Bisnis

Thu, 26 Jun 2025 00:00:00 +0000

This community service aims to develop the business strategy of Kipas Banyu Biru MSME through the implementation of website-based digital marketing. This MSME has experienced a decline in marketing due to limited use of technology, so digital transformation is needed to expand market reach and increase competitiveness. The methods used in the community service include the stages of data collection, website design and implementation, digital marketing system integration, digital advertising implementation, and performance analysis and evaluation. The website is designed to display product portfolios, business profiles, and direct communication features via WhatsApp Business. After implementation, the website is integrated with Google Analytics, Google Tag Manager, and Google Ads to support data-based digital marketing activities. Results showed 345 new users, 1,900 interactions, and 674 page views within a month. The ad campaign generated 249 clicks (CTR 2.29%) with a 1.61% conversion rate, though further improvement is needed. With this digital foundation, the MSME is better positioned to enhance its presence in local and global markets.

Optimalisasi Pemanfaatan Hasil Perkebunan Lokal Melalui Inovasi Produk dan Digital Marketing: Keripik Alpukat di Kebun Buah Cipta Rasa Kota Palangka Raya

Thu, 26 Jun 2025 00:00:00 +0000

The optimization of local agricultural products through innovative product development and digital marketing has become essential to enhance economic value and entrepreneurial potential. This study focuses on the production of avocado chips as an innovative and high-value product at the Cipta Rasa Fruit Garden in Palangka Raya. The project involved training and mentoring sessions for local farmers, aimed at improving their skills in processing avocados into chips. The training included product development, digital marketing strategies, and entrepreneurship, addressing the issues of limited avocado shelf life and low economic value. Through this community service activity, participants were equipped with essential entrepreneurial skills such as business planning, product processing, and online marketing, empowering them to utilize local resources effectively. The results showed that the training program significantly increased participants' knowledge and interest in entrepreneurship, as well as enhanced the economic value of avocado products. The digital marketing component also played a key role in expanding market reach and visibility, making the avocado chips a potential flagship product for local economic development.

Optimalisasi Proses Bisnis pada Digitalisasi untuk Meningkatkan Produktivitas UKM “Toolsku 3D Printing”

Thu, 26 Jun 2025 00:00:00 +0000

UKM Toolsku 3D Printing is one of the creative business actors in Kalasan District, Yogyakarta that produces goods based on 3D printing technology according to consumer demand. Despite having good production capacity, partners face obstacles in optimizing digital product marketing, limited attractive packaging, and low consumer awareness of the brands they own. These problems cause stagnation in business growth and low absorption of filament production. To overcome these challenges, this community service activity was carried out using a design thinking approach, which consists of five stages: empathize, define, ideate, prototype, and test. Through a participatory approach, partners are actively involved in every stage from identifying problems, formulating solutions, to implementing business process digitalization strategies. The main activities include introducing the concept of MSME digitalization, training in implementing information technology-based work systems, mentoring in improving branding and product packaging designs, creating digital e-catalogs on e-commerce platforms, and digital marketing training through social media. The results of the activities showed a significant increase in partners' understanding of digital technology, strengthening brand identity, and increasing engagement and market reach through online platforms. This activity has succeeded in forming the foundation of a sustainable digital system that is responsive to market needs. In addition, partners have demonstrated continued initiatives such as the appointment of special staff for digital marketing, reflecting the sustainability of the interventions carried out. Thus, this activity not only increases the internal capacity of UKM Toolsku, but can also be used as a model for digital-based empowerment for other UKMs in the current era of digital transformation.

Pelatihan dan Pembelajaran Tumbuhan Melalui Herbarium Kering di Kelas 5 SD Negeri Patung

Thu, 26 Jun 2025 00:00:00 +0000

This service aims to increase the understanding of grade 5 students at SD Negeri Patung about plant diversity through training and introduction to the herbarium. The problem faced is students' lack of knowledge about plant types and the importance of conservation. The methods used include the first stage of socialization of herbarium activities and the second stage of dry herbarium training. The results of the service show an increase in student's knowledge about plant classification, as well as skills in collecting and preserving plant specimens. As many as 80% of students showed high enthusiasm and were able to explain the process of making a herbarium well. In conclusion, this training not only increases students' knowledge about plants but also fosters a sense of love for the environment. The use of herbarium as a learning tool has proven effective in introducing the concept of biodiversity to the younger generation. It is hoped that this program can be implemented on an ongoing basis to support environmental education in elementary schools.

Pembinaan dan Pendampingan Digital Marketing Destinasi Wisata Bukit Roso Wulan di Desa Giri Suko, Turunan, Panggang, Gunungkidul

Marni Astuti, Uyuunul Mauidzoh, Salam Aryanto — Thu, 26 Jun 2025 00:00:00 +0000

Bukit Roso Wulan is a tourism village managed by the Forest Farmers Group “Wana Lestari II,” located in Turunan Village, Giri Suko, Panggang, Gunung Kidul. In the Community Service activity under the Community-Based Empowerment scheme, the “Wana Lestari II” group serves as a partner of Insitut Teknologi Dirgantara Adisutjipto. The main issues identified are poor management and promotion in the development of Bukit Roso Wulan tourism village. The inadequate management is due to a lack of community awareness as tourism drivers, overlapping information and work/reporting procedures, and the difficulty in evaluating management processes. Meanwhile, promotional problems stem from limited skills in content creation and promotional management. Training related to business management and promotional strategies can enhance the capabilities of the group, thereby improving the governance capacity of Bukit Roso Wulan. Promotional issues are addressed by enhancing content creation techniques, promoting through social media, and evaluating promotional outcomes. The results of the community service activity include improved promotional skills using digital platforms with broader reach and more targeted audiences, as well as increased understanding of the importance of management and marketing for the sustainability of Bukit Roso Wulan tourism village.

Pembuatan dan Pendampingan SI MBEK: Sistem Informasi Monitoring Pembesaran Kambing di Desa Rukti Endah

Thu, 26 Jun 2025 00:00:00 +0000

Rukti Endah Village is a village that is part of the administrative area of Seputih Raman sub-district, Central Lampung Regency. Rukti Endah Village has enormous livestock potential with a village area of 800 hectares where the majority of people are livestock breeders and farmers. One of the livestock MSMEs in Rukti Endah Village is CV Raman Farm Sejahtera, known as Raman Farm. Raman Farm facilitates livestock groups in the area to develop livestock care businesses called Hotel Ternak. The Hotel Ternak accepts care for livestock by customers to be raised until they are ready to be sold, one of which is goats. The more customers and livestock they entrust, the more difficult it is to manage the development history of each livestock. Apart from that, to expand the business network, customer trust is needed through more professional business management by utilizing information system technology. This activity aims to create an information system for monitoring goat enlargement including the health history of goats which is named the Goat Enlargement Monitoring Information System (SI MBEK) using the Rapid Application Development (RAD) system development method by means of iterative development, providing assistance and management training and use of goat farming information systems and carry out activity evaluations. The method for implementing community service used is Participatory Rural Appraisal (PRA) in which partners actively participate in this activity. The result of this community activity was the construction of SI MBEK. The application of SI MBEK can increase effectiveness in managing livestock hotels for rearing goats. Because it uses the RAD-iterative development model, SI MBEK can continue to be developed into the second version and beyond by adding features according to further needs.

Sosialisasi Pencegahan Cidera Ergonomi untuk Meningkatkan Kesehatan dan Produktivitas Pemuda Busan Korea Selatan

Okka Adiyanto, Farid Maruf, Riduwan Riduwan — Thu, 26 Jun 2025 00:00:00 +0000

South Korea's Busan region is the second largest port area in South Korea, has a dynamic economic ecosystem with many industrial sectors that attract local and foreign youth. However, adapting to the work environment in Busan is a challenge, especially for young people who are new to this environment. The competitive and highly disciplined work culture in South Korea is often difficult for young people in the Busan area to adapt to. Ergonomic injuries are a common problem in the productive age group. Activities in the industrial, education, and technology sectors increase the risk of injury due to inappropriate work postures. Frequently repetitive work by productive workers can cause musculoskeletal disorders such as back, neck, and wrist pain, which have an impact on work productivity. Unfortunately, youth awareness of the importance of ergonomics is still low. Therefore, socialization regarding ergonomic injuries is needed to increase youth awareness and understanding of the risks and how to prevent them. This activity includes education on correct work postures, adjustments to the workplace, and stretching practices after work to reduce muscle tension. The results of the implementation showed an increase in participants' understanding and their interest in applying ergonomic principles in everyday life. This activity succeeded in increasing understanding from 30% to 100% of participants meeting the criteria for basic understanding of ergonomics.