Main Article Content
Abstract
Information technology has grown rapidly; one of the industry’s products in the trend in Indonesia is e-wallet, such as OVO and DANA. This research study aims to find out the empirical evidences regarding the perceived risks, reputations, service features, and promotions on the intention to use e-wallet with experiences as the moderating variable. The data used in this research is primary data obtained from online questionnaire sent to 160 respondents – university students in the Special Region of Yogyakarta Indonesia, selected by using purposive sampling method. Data analysis is carried out using multiple regression. The research findings reveal that reputations and service features have a positive and significant influence on the intention to use e-wallet, while perceived risks and promotions do not influence the intention to use e-wallet. Furthermore, experiences do not influence of perceived risks, reputations, service features, and promotions on the intention to use e-wallet.
Keywords
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References
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- Andrianto, A. (2020). Faktor yang mempengaruhi behavior intention untuk penggunaan aplikasi dompet digital menggunakan model UTAUT2. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 111–122. https://doi.org/10.35760/eb.2020.v25i2.2412
- Astarina, I. G. A., Ayu, I. G., Giantari, K., Nyoman, N., & Yasa, K. (2017). Peran kepercayaan memediasi pengaruh pengalaman terhadap niat menggunakan kembali jasa Go-Jek di Kota Denpasar. Jurnal Manajemen Unud, 6(5), 2308–2334.
- Ayu, I. G., Giantari, K., Zain, D., & Rahayu, M. (2013). The role of perceived behavioral control and trust as mediator of experience on online purchasing intentions relationship a study on youths in Denpasar city ( Indonesia ). International Journal of Business and Management Invention, 2(1), 30–38.
- Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How do we measure it? And does it affect loyalty. Journal of Marketing, 73(3), 52–68.
- Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
- Diah, P., Saraswati, S., & Purnamawati, I. G. A. (2020). Determinan minat penggunaan e-wallet OVO pada transportasi online Grab. Jurnal Akuntansi Profesi, 11(1), 68–79.
- Diany, A. A., Sangen, M., & Faisal, I. (2019). Pengaruh sales promotion dan store atmosphere terhadap positive emotion dan perilaku impulse buying di departement store Matahari Duta Mall, Banjarmasin. Jurnal Wawasan Manajemen, 7(1), 65–84.
- Dirwan, & Latief, F. (2020). Aspek yang mempengaruhi minat penggunaan uang digital di kota Makassar. Jurnal Mirai Management, 6(1), 288–298.
- Fakhrudin, A. (2016). Pengaruh performance quality, reputasi merek dan kepuasan pelanggan terhadap loyalitas merek. Jurnal Manajemen Bisnis, 7(1), 65–83.
- Faridhal, M. (2019). Analisis transaksi pembayaran non tunai melalui e-wallet: Perspektif dari modifikasi model unified Theory of Acceptance and Use of Technology 2. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 7(2), 1–17.
- Fatonah, F., & Hendratmoko, C. (2020). Menguji faktor-faktor yang mempengaruhi minat generasi millennial menggunakan e-money. Jurnal Manajemen, 12(2), 209–217.
- Febria, M., & Oktavio, A. (2020). Peran positive emotion sebagai intervening variable antara sales promotion dan impulsive buying behaviour pada pengguna e-wallet pengunjung Tunjungan Plaza Surabaya. Jurnal Manajemen Pemasaran, 14(2), 67–76. https://doi.org/10.9744/pemasaran.14.2.67
- Ghozali, I. (2015). 25 Teori Besar (Grand Theory) Ilmu Manajemen, Akuntansi dan Bisnis. Yoga Pratama.
- Kholid, M. N., Urumsah, D., & Hamdani, R. (2018). Expectation confirmation model in the transportation order applications: gender differences. Proceedings of the 31st International Business Information Management Association Conference.
- Kim, D. J., Ferrin, D. L., & Rao, R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Journal of Information Systems Research, 20(2), 237–257.
- Kompas.com. (2020, September 2). Ini Dompet Digital yang Paling Banyak Digunakan Selama Pandemi. Kompas. https://money.kompas.com/read/2020/09/02/183400026/ini-dompet-digital-yang-paling-banyak-digunakan-selama-pandemi
- Köster, A., Matt, C., & Hess, T. (2016). Carefully choose your (payment) partner: How payment provider reputation influences m-commerce transactions. Electronic Commerce Research and Applications, 15, 26–37. https://doi.org/10.1016/j.elerap.2015.11.002
- Kotler, P., & Keller, K. L. (2003). Manajemen Pemasaran (12th ed.). Indeks.
- Liputan6.com. (2020, September 2). 5 Dompet Digital Paling Banyak Digunakan Selama Pandemi. Liputan 6. https://www.liputan6.com/bisnis/read/4346269/5-dompet-digital-paling-banyak-digunakan-selama-pandemi
- Mamman, H., Maidawa, M., & Saleh, M. (2015). Effects of Perceived Risk on Online Shopping. Journal of Proceedings of the Management, Technology, and Development, 1, 318–323.
- Priambodo, S., & Prabawani, B. (2016). Pengaruh persepsi manfaat, persepsi kemudahan penggunan, dan persepsi risiko terhadap minat menggunakan layanan uang elektronik (studi kasus pada masyarakat di kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2), 127–135.
- Priyono, A. (2017). Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay. Jurnal Siasat Bisnis, 21(1), 88–106. https://doi.org/10.20885/jsb.vol21.iss1.art6
- Rachmawati, I. A. K., Mutmainah, H., Rosita, & Susanto, H. (2020). Minat penggunaan e-money Syariah di kalangan mahasiswa. Jurnal Visi Manajemen, 5(3), 847–860.
- Rahmatika, U., & Fajar, M. A. (2019). Faktor - faktor yang mempengaruhi minat penggunaan electronic money: Integrasi model TAM – TPB dengan perceived risk. Nominal, 8(2), 274–284. https://doi.org/10.21831/nominal.v8i2.26557
- Rithmaya, C. L. (2016). Pengaruh kemudahan penggunaan, kemanfaatan, sikap, risiko dan fitur layanan terhadap minat ulang nasabah bank BCA dalam menggunakan initernet banking. Jurnal Riset Ekonomi Dan Manajemen, 16(1), 160–177.
- Sari, M. A., Listiawati, R., Novitasari, N., & Vidyasari, R. (2020). Analisa pengaruh daya tarik promosi, persepsi kemudahan, persepsi manfaat, persepsi keamanan terhadap minat penggunaan e-wallet. Jurna Ekonomi & Bisnis, 18(2), 126–134. https://doi.org/10.32722/eb.v18i2.2493
- Silaen, E., & Prabawani, B. (2019). Pengaruh persepsi kemudahan menggunakan e-wallet dan persepsi manfaat serta promosi terhadap minat beli ulang saldo e-wallet OVO. Jurnal Ilmu Administrasi Bisnis, 8(4), 155–163.
- Thixman, M., & Tileng, K. G. (2016). Analisis pengaruh usability, reputasi, dan keamanan terhadap kepercayaan masyarakat dalam bertransaksi menggunakan e-money di Indonesia. Jurnal Teknologi Informasi, 13(1), 59–74.
- Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540
- Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157–178.
- Venkatesh, V., & Zhang, X. (2010). Unified theory of acceptance and use of technology: U.S. vs. China. Journal of Global Information Technology Management, 13(1), 5–27. https://doi.org/10.1080/1097198X.2010.10856507
- Widiyanti, W. (2020). Pengaruh kemanfaatan, kemudahan penggunaan dan promosi terhadap keputusan penggunaan e-wallet OVO di Depok. Moneter - Jurnal Akuntansi Dan Keuangan, 7(1), 54–68. https://doi.org/10.31294/moneter.v7i1.7567
- Yogananda, A. S., & Dirgantara, I. M. B. (2017). Pengaruh persepsi manfaat, persepsi kemudahan penggunaan, kepercayaan dan persepsi risiko terhadap minat untuk menggunakan instrumen uang elektronik. Diponegoro Journal of Management, 6(4), 1–7.
References
Abrilia, N. D., & Sudarwanto, T. (2020). Pengaruh persepsi kemudahan dan fitur layanan terhadap minat menggunakan e-wallet aplikasi dana di Surabaya. Jurnal Pendidikan Tata Niaga, 8(3), 1006–1012.
Andrianto, A. (2020). Faktor yang mempengaruhi behavior intention untuk penggunaan aplikasi dompet digital menggunakan model UTAUT2. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 111–122. https://doi.org/10.35760/eb.2020.v25i2.2412
Astarina, I. G. A., Ayu, I. G., Giantari, K., Nyoman, N., & Yasa, K. (2017). Peran kepercayaan memediasi pengaruh pengalaman terhadap niat menggunakan kembali jasa Go-Jek di Kota Denpasar. Jurnal Manajemen Unud, 6(5), 2308–2334.
Ayu, I. G., Giantari, K., Zain, D., & Rahayu, M. (2013). The role of perceived behavioral control and trust as mediator of experience on online purchasing intentions relationship a study on youths in Denpasar city ( Indonesia ). International Journal of Business and Management Invention, 2(1), 30–38.
Brakus, J. J., Schmitt, B. H., & Zarantonello, L. (2009). Brand experience: What is it? How do we measure it? And does it affect loyalty. Journal of Marketing, 73(3), 52–68.
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13(3), 319–340.
Diah, P., Saraswati, S., & Purnamawati, I. G. A. (2020). Determinan minat penggunaan e-wallet OVO pada transportasi online Grab. Jurnal Akuntansi Profesi, 11(1), 68–79.
Diany, A. A., Sangen, M., & Faisal, I. (2019). Pengaruh sales promotion dan store atmosphere terhadap positive emotion dan perilaku impulse buying di departement store Matahari Duta Mall, Banjarmasin. Jurnal Wawasan Manajemen, 7(1), 65–84.
Dirwan, & Latief, F. (2020). Aspek yang mempengaruhi minat penggunaan uang digital di kota Makassar. Jurnal Mirai Management, 6(1), 288–298.
Fakhrudin, A. (2016). Pengaruh performance quality, reputasi merek dan kepuasan pelanggan terhadap loyalitas merek. Jurnal Manajemen Bisnis, 7(1), 65–83.
Faridhal, M. (2019). Analisis transaksi pembayaran non tunai melalui e-wallet: Perspektif dari modifikasi model unified Theory of Acceptance and Use of Technology 2. Jurnal Ilmiah Mahasiswa FEB Universitas Brawijaya, 7(2), 1–17.
Fatonah, F., & Hendratmoko, C. (2020). Menguji faktor-faktor yang mempengaruhi minat generasi millennial menggunakan e-money. Jurnal Manajemen, 12(2), 209–217.
Febria, M., & Oktavio, A. (2020). Peran positive emotion sebagai intervening variable antara sales promotion dan impulsive buying behaviour pada pengguna e-wallet pengunjung Tunjungan Plaza Surabaya. Jurnal Manajemen Pemasaran, 14(2), 67–76. https://doi.org/10.9744/pemasaran.14.2.67
Ghozali, I. (2015). 25 Teori Besar (Grand Theory) Ilmu Manajemen, Akuntansi dan Bisnis. Yoga Pratama.
Kholid, M. N., Urumsah, D., & Hamdani, R. (2018). Expectation confirmation model in the transportation order applications: gender differences. Proceedings of the 31st International Business Information Management Association Conference.
Kim, D. J., Ferrin, D. L., & Rao, R. (2009). Trust and satisfaction, two stepping stones for successful e-commerce relationships: A longitudinal exploration. Journal of Information Systems Research, 20(2), 237–257.
Kompas.com. (2020, September 2). Ini Dompet Digital yang Paling Banyak Digunakan Selama Pandemi. Kompas. https://money.kompas.com/read/2020/09/02/183400026/ini-dompet-digital-yang-paling-banyak-digunakan-selama-pandemi
Köster, A., Matt, C., & Hess, T. (2016). Carefully choose your (payment) partner: How payment provider reputation influences m-commerce transactions. Electronic Commerce Research and Applications, 15, 26–37. https://doi.org/10.1016/j.elerap.2015.11.002
Kotler, P., & Keller, K. L. (2003). Manajemen Pemasaran (12th ed.). Indeks.
Liputan6.com. (2020, September 2). 5 Dompet Digital Paling Banyak Digunakan Selama Pandemi. Liputan 6. https://www.liputan6.com/bisnis/read/4346269/5-dompet-digital-paling-banyak-digunakan-selama-pandemi
Mamman, H., Maidawa, M., & Saleh, M. (2015). Effects of Perceived Risk on Online Shopping. Journal of Proceedings of the Management, Technology, and Development, 1, 318–323.
Priambodo, S., & Prabawani, B. (2016). Pengaruh persepsi manfaat, persepsi kemudahan penggunan, dan persepsi risiko terhadap minat menggunakan layanan uang elektronik (studi kasus pada masyarakat di kota Semarang). Jurnal Ilmu Administrasi Bisnis, 5(2), 127–135.
Priyono, A. (2017). Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay. Jurnal Siasat Bisnis, 21(1), 88–106. https://doi.org/10.20885/jsb.vol21.iss1.art6
Rachmawati, I. A. K., Mutmainah, H., Rosita, & Susanto, H. (2020). Minat penggunaan e-money Syariah di kalangan mahasiswa. Jurnal Visi Manajemen, 5(3), 847–860.
Rahmatika, U., & Fajar, M. A. (2019). Faktor - faktor yang mempengaruhi minat penggunaan electronic money: Integrasi model TAM – TPB dengan perceived risk. Nominal, 8(2), 274–284. https://doi.org/10.21831/nominal.v8i2.26557
Rithmaya, C. L. (2016). Pengaruh kemudahan penggunaan, kemanfaatan, sikap, risiko dan fitur layanan terhadap minat ulang nasabah bank BCA dalam menggunakan initernet banking. Jurnal Riset Ekonomi Dan Manajemen, 16(1), 160–177.
Sari, M. A., Listiawati, R., Novitasari, N., & Vidyasari, R. (2020). Analisa pengaruh daya tarik promosi, persepsi kemudahan, persepsi manfaat, persepsi keamanan terhadap minat penggunaan e-wallet. Jurna Ekonomi & Bisnis, 18(2), 126–134. https://doi.org/10.32722/eb.v18i2.2493
Silaen, E., & Prabawani, B. (2019). Pengaruh persepsi kemudahan menggunakan e-wallet dan persepsi manfaat serta promosi terhadap minat beli ulang saldo e-wallet OVO. Jurnal Ilmu Administrasi Bisnis, 8(4), 155–163.
Thixman, M., & Tileng, K. G. (2016). Analisis pengaruh usability, reputasi, dan keamanan terhadap kepercayaan masyarakat dalam bertransaksi menggunakan e-money di Indonesia. Jurnal Teknologi Informasi, 13(1), 59–74.
Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540
Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157–178.
Venkatesh, V., & Zhang, X. (2010). Unified theory of acceptance and use of technology: U.S. vs. China. Journal of Global Information Technology Management, 13(1), 5–27. https://doi.org/10.1080/1097198X.2010.10856507
Widiyanti, W. (2020). Pengaruh kemanfaatan, kemudahan penggunaan dan promosi terhadap keputusan penggunaan e-wallet OVO di Depok. Moneter - Jurnal Akuntansi Dan Keuangan, 7(1), 54–68. https://doi.org/10.31294/moneter.v7i1.7567
Yogananda, A. S., & Dirgantara, I. M. B. (2017). Pengaruh persepsi manfaat, persepsi kemudahan penggunaan, kepercayaan dan persepsi risiko terhadap minat untuk menggunakan instrumen uang elektronik. Diponegoro Journal of Management, 6(4), 1–7.