ETIKA DAN DAYA TARIK IKLAN PROVIDER SELULER AXIS
Television cellular provider advertisement is highly tight. To get viewer attention, the use some short story which have a unique scene that may entertain them. Advertisement power was built from the story idea,the mesage, the star or the dialog it self. A good advertisement should have a high attention power but ethical.This research want to see the application of general or social norm and religion norm on advertisement and to know the variables that influencing the advertisement attention power. I took two Axis advertisement as research samples, â€œCowok Hematâ€ and â€œPisang Gorengâ€ theme.This research finds that those advertisements are funny, attractive but breaking the social and religionâ€™s norm and have no education climate . The â€œCowok Hematâ€ version tells people to steal and miserly. The â€œPiang Gorengâ€ version teach to exploit children, and do not appreciate the seller as well as the role of the mother showed no wise.This reseach shows that stars of â€œCowok Hematâ€ version is moderate significat and the story idea is moderate significat. The stars of â€œPisang Gorengâ€ version has strong significat and the flow of the story has moderatel significant. Mean different test shows that these two version are significantly different.
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