Article Sidebar

Download
PDF
Statistic
Read Counter : 1983 Download : 1444

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose – The purpose of this paper is to determine the factors influencing the Indonesian Muslim consumer’s intention to use Islamic banks.

Methodology – This paper adopts a quantitative approach. The data is collected from online and offline questionnaires. By using a non-probability purposive sampling method, this study limited the respondents to the Muslims who have no Islamic bank account. In total, there are a total of 575 sample respondents.

Findings – The results of this study portray that religiosity, knowledge, and perceived quality have a positive and significant effect on customers’ intention to use Islamic bank in Indonesia.

Research limitations – After finishing all research processes, the author finds that the indicators to measure Islamic religiosity is not entirely reflected Islamic religiosity from the Indonesian Muslim context. As a consequence, several items must be eliminated from the analysis due to validity issues. The author recommends future researchers to retest the religiosity indicators to find more suitable items in the context of Indonesia Muslim culture.

Practical applications – This study provides an insight into the Indonesian Islamic finance industry as a basic formulation in designing, developing, and appropriate strategies to promote Islamic banking.

Social applications – This study not only helps Islamic financial sector in designing, developing, and promoting Islamic banking in Indonesia but also offers new insights concerning Indonesian Muslim religiosity, knowledge on Islamic banks, and their perception of quality toward Islamic banks.

Originality – This study uses an extended Theory of Planned Behavior (TPB) to explain the intention to use Islamic banks. In the model, religiosity, knowledge, and perceived quality is simultaneously tested to complement the TPB.

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

How to Cite
Saptasari, K., & Aji, H. M. (2020). Factors affecting Muslim non-customers to use Islamic bank: Religiosity, knowledge, and perceived quality. Jurnal Ekonomi & Keuangan Islam, 6(2), 165–180. https://doi.org/10.20885/jeki.vol6.iss2.art7
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Abduh, M., & Idrisov M. (2014). The role of awareness and perceived value upon the acceptance of Islamic Bank in Dagestan. Journal of Islamic Banking and Finance. https://doi.org/10.18196/ijief.1211
  2. Aji, H. M. (2017). Examining the moderating role of high-versus-low scepticism toward Halal labels: findings from Indonesia, International Journal of Islamic Marketing and Branding, 2(4), 278-303. https://doi.org/10.1504/IJIMB.2017.10010054
  3. Aji, H. M., Berakon, I., & Riza, A. F. (2020). The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia, Journal of Islamic Marketing, https://doi.org/10.1108/JIMA-10-2019-0203
  4. Alam, S. S., Janor, H., Zanariah, CheWel, C. A., & Ahsan, M. N. (2012). Is religiosity an important factor in influencing the intention to undertake Islamic home financing in KlangValley?. World Applied Sciences Journal, 19(7), 1030-1041. https://doi.org/10.5829/idosi.wasj.2012.19.07.392
  5. Ajzen, I. ( 1991). The theory of planned behavior. Organizational Behaviour and Human Decision Processes, 50(2), 179-211. https://doi.org/10.1016/0749-5978(91)90020-T
  6. Ajzen, I., & Fishbein, M. (2000). Attitudes and the attitude-behavior relation: Reasoned and automatic processes. European Review of Social Psychology, 11(1), 1–33. https://doi.org/10.1080/14792779943000116
  7. Ajzen, I. (2005) Attitudes, Personality and Behavior. Berkshire, UK: Open University Press-McGraw Hill Education.
  8. Al-bashir, W. A., Zainuddin, Y., & Panigrahi, S. K. (2018). The acceptance of Islamic banking products in Libya: A theory of planned behavior approach. International Journal of Economics and Financial Issues, 8(3), 105-111. Retrieved from https://www.econjournals.com/index.php/ijefi/article/view/6193/pdf
  9. Allport, G. W., & Ross, J. M. (1967). Personal religious orientation and prejudice. Journal of Personality and Social Psychology, 5, 432-443. https://doi.org/https://doi.org/10.1037/h0021212
  10. Amin, H., Rahman, A. R. A., Jr, S. L. S., & Hwa, M. C. (2011). Determinants of customers’ intention to use Islamic personal financing. Journal of Islamic Accounting and Business Research, 2(1), 22-42. https://doi.org/10.1108/17590811111129490
  11. Anderson, E. W., Fornell, C., & Lehman, D. R. (1994). Consumer satisfaction, market share, and profitability: Findings from Sweden. Journal of Marketing, 58(3), 53-56. https://doi.org/10.2307/1252310
  12. Ariff, M. (1998). Islamic Bank in Southeast Asia. Institute of Southeast Asian Studies, Singapore.
  13. Aziz, F. & Afaq, Z., Bashir, U. (2018). Behavioral intention to adopt Islamic banking in Pakistan: A Study based on theory of planned behaviour. Journal of Islamic Business and Management, 8(2), 407-422. https://doi.org/10.26501/jibm/2018.0802-005
  14. Biro Pusat Statistik. (2010). Hasil sensus penduduk 2010: Kewarganeragaraan, suku bangsa, agama, dan bahasa sehari-hari penduduk Indonesia. Badan Pusat Statistik. Jakarta. Retrieved from https://www.bps.go.id/publication/2012/05/23/55eca38b7fe0830834605b35/kewarganegaraan-suku-bangsa-agama-dan-bahasa-sehari-hari-penduduk-indonesia.htm
  15. Bagozzi, R. & Yi, Y. (1988). On the evaluation of structural equation models. Journal of the Academy of Marketing Sciences, 16, 74-94. https://doi.org/10.1007/BF02723327
  16. Batson, C. D. & Schoenrade, P. (1991). Measuring religion as quest: Reliability concerns. Journal for the Scientific Study of Religion, 30, 430-447. Retrieved from https://psycnet.apa.org/doi/10.2307/1387278
  17. Bettinghaus, E. P. (1986). Health promotion and the knowledge-attitude behavior continuum. Preventive Medicine, 15, 475-491. https://doi.org/10.1016/0091-7435(86)90025-3
  18. Brucks, M. (1986). A typology of consumer knowledge content. Advances in Consumer Research, 13, 58-63. Retrieved from https://www.acrwebsite.org/volumes/6462/volumes/v13/NA-13.
  19. Carlson, J. P., Vincent, L. H., Hardesty, D. M., & Bearden, W. O. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research finding. Journal of Consumer Research, 35(5), 864-876. https://doi.org/10.1086/593688
  20. Delener, N. (1990). The effects of religious factors on perceived risk in durable goods purchase decisions. Journal of Consumer Marketing, 7(3), 27–38. https://doi.org/10.1108/EUM0000000002580
  21. Edwards, K. J. (1976). Sex-role Behavior and Religious Experience In W. J. Donaldson (Ed). Research in Mental Health and Religious Behavior: An Introduction to Research in the Integration of Christianity and The Behavioral Sciences, Atlanta: Psychological Studies Institute, 224- 238.
  22. El-Menouar, Y., & Stiftung, B. (2014). The five dimensions of Muslim religiosity: Results of an empirical study, Methods, Data, Analyses, 8(1), 53-78. https://doi.org/10.12758/mda.2014.003
  23. Foxall, GR. & Goldsmith, RE. (1994). Consumer Psychology for Marketing, London: Routledge.
  24. Gayatri, G., & Chew, J. (2013). How do muslim consumers perceive service quality?. Asia Pacific Journal of Marketing and Logistics, 25(3), 472-490. https://doi.org/10.1108/APJML-06-2012-0061
  25. Glock, C. Y., & Stark, R. (1965). Religion and society in tension, San Francisco: Rand McNally.
  26. Goh, T. T., Suki, N. M., & Fam, F. (2014). Exploring a consumption value model for Islamic mobile banking adoption. Journal of Islamic Marketing, 5(3), 344-365. http://dx.doi.org/10.1108/JIMA-08-2013-0056
  27. Gudono. (2014). Analisis Data Multivariat. BPFE-Yogyakarta.
  28. Hair, J., Black, W., & Babin, B. (2009). Multivariate data analysis. 7th ed. Hoboken: Prentice Hall.
  29. Hooper, D., Coughlan, J., & Mullen, M. R. (2008). Structural equation modelling: guidelines for determining model fit. Electronic Journal of Business Research Methods, 6(1), 53-60. https://doi.org/10.21427/D7CF7R
  30. Jamal, A. & Sharifuddin, J. (2014). Perceived value and perceived usefulness of Halal labeling: the role of religion and culture. Journal of Business Research, 68(5), 933-941, https://doi.org/10.1016/j.jbusres.2014.09.020
  31. Johan, Z. J., & Putit, L. (2014). Conceptualizing the influences of knowledge and religiosity on Islamic credit card compliance. Proceedings of Economics and Finance, 37, 480-487, https://doi.org/10.1016/S2212-5671(16)30155-1.
  32. Johnson, B. R., Jang, S. J., Larson D. B., & Li, S. D. (2001). Does adolescent religious commitment matter? A reexamination of the effects of religiosity on delinquency. Journal of Research in Crime and Delinquency, 38(1), 22-43. https://doi.org/10.1177/0022427801038001002
  33. Kaiser, H. F. (1974). An index of factorial simplicity. Psychometrika,39, 31–36. Retrieved from http://cda.psych.uiuc.edu/psychometrika_johnson/kaiser_1974_slides.pdf
  34. Kumar, A., Lee, H. J., & Kim, Y. K. (2009). Indian consumer purchase intention toward a United States versus local brand. Journal of Business Research, 62(5), 521-527. https://doi.org/10.1108/09590550910956241
  35. Lajuni, N., Ming, W. P. O., Yacob, Y., Ting, H., & Jausin A. (2017). Intention to use Islamic banking products and its determinants. International Journal of Economics and Financial Issues, 7(1), 329-333. Retrieved from https://www.researchgate.net/publication/312529897_Intention_to_Use_Islamic_Banking_Products_and_Its_Determinants
  36. Lindridge, A. (2005). Religiosity and the construction of a cultural-consumption identity. Journal of Consumer Marketing, 22, 142–151. https://doi.org/10.1108/07363760510595968
  37. Makarewicz, A. (2013). Consumer behavior as a fundamental requirement for effective operations of companies. Journal of International Studies, 6(1), 103-109, https://doi.org/10.14254/2071-8330.2013/6-1/10
  38. Malholtra, N. K. (2000). Marketing research: An applied orientation. Upper Saddle River, NJ: Pearson/Prentince Hall.
  39. Mittelstaedt, & John, D. (2002). A framework for understanding the relationships between religions and markets. Journal of Macro-marketing, 22(1), 6-18. https://doi.org/10.1177/027467022001002
  40. Muhamad, N., Leong, V. S., & Mizerski, D. (2016). Consumer knowledge and religious ruling on products: young muslim consumers perspective. Journal of Islamic Marketing, 7(1), 74-94. https://doi.org/10.1108/JIMA-08-2014-0056
  41. Mokhlis, S. (2006). The effect of religiosity on shopping orientation: An exploratory study in Malaysia. Journal of American Academy of Business, Cambridge 9(1), 64-74. https://doi.org/10.1080/14766086.2018.1495098
  42. Nachtigall, C., Kroehne, U., Funke, F., & Steyer, R. (2003). Why should we use SEM? pros and cons of structural equation modeling. Methods of Psychological Research Online, 8(2), 1-22. https://www.researchgate.net/publication/240622131_Why_Should_we_use_SEM-Pros_and_cons_of_Structural_Equation_Modelling
  43. Nunnally, J. C. (1978). Psychometric Theory, 2nd ed., McGraw-Hill. New York.
  44. Obeid, H., & Kaabachi, S. (2016). Empirical investigation into customer adoption of Islamic banking services in Tunisia. The Journal of Applied Business Research, 32(4), 1234-1256. https://doi.org/10.19030/jabr.v32i4.9734
  45. Odalapo, I. A., Omar, N., Muda, R., & Abdurraheem, A. A. (2019). The mediating effect on customer behavioral intention to participate in Islamic banking: Empirical evidence. International Journal of Financial Research, 10(5), 167-180. https://doi.org/10.5430/ijfr.v10n5p167
  46. Otoritas Jasa Keuangan. (2019). Laporan Perkembangan Keuangan Syariah Indonesia. (2018). Direktorat Pengaturan dan Perizinan Perbankan Syariah Otoritas Jasa Keuangan. Jakarta. Retrieved from https://www.ojk.go.id/id/kanal/syariah/data-dan-statistik/laporan-perkembangan-keuangan-syariah-indonesia/Pages/2018.aspx
  47. Reni, A., & Ahmad, N. H. (2016). Application of theory reasoned action in intention to use Islamic banking in Indonesia. Journal of Islamic Economics, 8(1), 137-148. https://doi.org/10.15408/aiq.v8i1.2513
  48. Sánchez-Fernández, R., & Iniesta-Bonillo, M. A. (2007). The concept of perceived value: a systematic review of the research. Marketing Theory, 7(4), 427–451. https://doi.org/10.1177/1470593107083165
  49. Said, M., Hassan, F., Musa, R., & Rahman, N. A. (2014). Assessing consumers’ perception, knowledge and religiosity on Malaysia’s halal food products Proceedings of Social and Behavioral Sciences, 130, 120-128. https://doi.org/10.1016/j.sbspro.2014.04.015
  50. Hill, P. C.., & Hood, R. W. (1999). Measures of religiosity. Birmingham, AL: Religious Education Press.
  51. Sandage, S. J. (1999). Religious Values Scale, in Hill, P.C., Hood, R.W. (Eds). Measures of Religiosity, Religious Education Press, Birmingham, AL
  52. Sheth, J. N., Newman, B. I., & Gross, B. L. (1991). Why we buy what we buy: A theory of consumption value. Journal of Business Research, 22(2), 159–170. https://doi.org/10.1016/0148-2963(91)90050-8
  53. Suryani. (2015). Customer’s perceived value towards the services in Islamic banking: confirmatory factor analysis. Journal of Economics, Business, & Accountancy Ventura, 8(12), 201-2012. https://doi.org/10.14414/jebav.v18i2.448
  54. Souide, N., & Rani, M. (2015). Consumer attitudes and purchase intentions toward Islamic banks: The influence of religiosity. International Journal of Bank Marketing, 33(2), 143-161. https://doi.org/10.1108/IJBM-10-2013-0115
  55. Sweeney, J. C., & Soutar, G. N. (2001). Consumer perceived value: The development of a multiple item scale. Journal of Retailing, 77, 203-220. https://doi.org/10.1016/S0022-4359(01)00041-0
  56. Thomson Reuters. (2018). Islamic Finance Development Report 2018. Desember, Thomson Reuters, Kanada, Retrieved from https://ceif.iba.edu.pk/pdf/Reuters-Islamic-finance-development-report2018.pdf
  57. Venkatesh, V., & Davis, F. D. (2000). User acceptance enablers in individual decision making about technology: Toward an integrated model. Decision Sciences, 33(2), 297–316. https://doi.org/10.1111/j.1540-5915.2002.tb01646.x
  58. Waardenburg, J. (2002). Islam: historical, social and political perspectives. Berlin: Walter de Gruyter. https://doi.org/10.1017/S0020743805230076
  59. Wilkes, R. E., Burnett, J. J., & Howell, RD. (1986). On the meaning and measurement of religiosity in consumer research. Journal of the Academy of Marketing Science, 14(1), 47-56. https://doi.org/10.1177/009207038601400107
  60. Woodruff, R. (1997). Customer value: The next source for competitive advantage. Journal of the Academy of Marketing Science, 25, 139–153. http://dx.doi.org/10.1007/BF02894350
  61. Worthington, E. L., Jr., Wade, N. G., Hight, T. L., Ripley, J. S., McCullough, M. E., Berry, J. W., Schmitt, M. M., Berry, J. T., Bursley, K. H., & O’ Conner, L. (2003). The religious commitment inventory-10: Development, refinement, and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50(1), 84-96. https://doi.org/10.1037/0022-0167.50.1.84
  62. Zeithaml, V. A. (1988). Consumer perceptions of price, quality, and value: A means–end model and synthesis of evidence. Journal of Marketing, 52(3), 2–22. https://doi.org/10.1177/002224298805200302