Article Sidebar

Download
Full text PDF
Statistic
Read Counter : 247 Download : 218

Downloads

Download data is not yet available.

Main Article Content

Abstract

Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.
Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS).
Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence.
Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained.
Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest.

Keywords

waqf forest brand equity purchase intention SEM-PLS

Article Details

License

Copyright (c) 2024 Yusup Firmannudin, Deni Lubis, Khalifah Muhamad Ali

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
How to Cite
Firmannudin, Y. ., Lubis, D. ., & Ali, K. M. . (2024). Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intention. Jurnal Ekonomi & Keuangan Islam, 10(1), 103–114. https://doi.org/10.20885/JEKI.vol10.iss1.art8
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX
Crossref
Scopus
Google Scholar
Europe PMC

References

  1. Aaker, D.A. (2010). Building strong brands. Pocket Books.
  2. Ali, K.M., & Kassim, S. (2020). Waqf forest: How waqf can play a role in forest preservation and SDGs achievement. Etikonomi, 19(2), 349–364. http://doi.org/10.15408/etk.v19i2.16310
  3. Ali, K. M, & Kassim S. (2021). Development of waqf forest in Indonesia: The SWOT-ANP analysis of Bogor waqf forest program by Bogor waqf forest foundation. Journal of Tropical Forest Management, 27(2), 89–99. https://doi.org/10.7226/jtfm.27.2.88
  4. Apriliani, D., & Hayuningtias, K. (2023). Analysis of the influence of brand awareness, brand association, and brand ambassadors on purchasing decisions for Scarlett Whitening skincare products. Journal of Economics & Sharia Economics, 6(2), 1991-2004. https://doi.org/10.36778/jesya.v6i2.1102
  5. Doddy, M., Ali, J., Hindardjo, A., & Ratnasih, C. (2020). The influence of brand awareness, perceived quality, brand association, brand loyalty on brand equity of zakat institutions. Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE. https://doi.org/10.4108/eai.26-9-2020.2302683
  6. Fachry, M., Darmawati, & Rahmah, F. (2021). The influence of brand awareness and perceived quality on muzakki's decision to pay zakat at the amil zakat institution, dana caring for people in East Kalimantan. Borneo Islamic Finance and Economics Journal, 1(1), 11-20. https://doi.org/10.21093/bifej.v1i1.3237
  7. Fauzan, H., Sulistyawati, E., & Lastinim T. (2019). Management strategy for private forest development in Rancakalong district, Sumedang regency. Jurnal Sylva Lestari, 7(2), 164–173. http://dx.doi.org/10/23960/js127184-73
  8. Foroudi, P., Jin, Z., Gupta, S., Foroudi, M.M., & Kitchen, P.J. (2018). Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89(4), 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031
  9. Ghozali, I. (2014). Structural equation modeling, alternative method with partial least Square (PLS). Diponegoro University Publishing Agency.
  10. Global Forest Watch. (2023). Data on Indonesian forest area from 2015 to 2020. Global Forest Watch. https://www.globalforestwatch.org/dashboards/country/IDN
  11. Hair, J.F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM) is an emerging tool in business research. European Business Review, 106-121. https://doi.org/10.1108/EBR-10-2013-0128
  12. Jannah, M., Ali, K.M., Fatria, B.L., Sarkawi, A.A., & Othman, J. (2021). Enhancing waqf forest sustainability through agroforestry: Case study from Bogor Waqf Forest, Bogor, Indonesia. Islam Realitas: Journal of Islamic & Social Studies, 7(1), 57–71. https://doi.org/10.30983/islam_realitas.v7i1.4454
  13. Kotler, P., & Amstrong, G. (2017). Principles of Marketing (17th ed.). Pearson.
  14. Lee, J.E., Goh, M.L., & Nazri, M. (2019). Understanding the purchase intention of university students towards skin care products. Research Review: an International Journal, Published by Emerald Publishing Limited, 3(3), 161-178. https://doi.org/10.1108/PRR-11-2018-0031
  15. Paul, K.I., Cunningham, S.C., England, J.R., Roxburgh, S.H., Preece, N.D., Lewis, T., Brooksbank, K., Crawford, D.F., & Polglase, P.J. (2015). Managing reforestation to sequester carbon, increase biodiversity potential and minimize loss of agricultural land. Land Use Policy, 51, 135–149. https://doi.org/10.1016/j.landusepol.2015.10.027
  16. Purnamasari, L., Hurriyati, R., & Dirgantari, P. (2021). The analysis of brand awareness measurement in amil zakat institution of NU care LAZISNU Bandung. Advance in Economics, business and Management Research, 187, 354-357. https://doi.org/10.2991/aebmr.k.210831.069
  17. Puspitasari, A., & Dwijayanti, I. (2017). Evaluation analysis of Airlangga university faculty of vocational education's brand equity using customer based brand equity concept. The International Journal of Applied Business, 1(1), 33-46. https://doi.org/10.20473/tijab.V1.I1.2017.33-46.
  18. Rohmaningtyas, N. (2022). Waqf forests as a solution to deforestation in Indonesia. Adilla Journal of Sharia Economics, 5(2), 93–102. https://doi.org/10.52166/adilla.v5i2.3560
  19. Sadeq, A.H.M. (2002). Waqf, perpetual charity and poverty alleviation. International Journal of Social Economics, 29(1/2), 135–151. https://doi.org/10.1108/03068290210413038
  20. Schumacker, R.E., & Lomax, R.G. (2004). A beginner’s guide to structural equation modeling (2nd ed.). Lawrence Erlbaum Associates, Inc.
  21. Setyorini, S.N., Wirdyaningsih, & Hazna, C.A. (2020). Environmental endowments in framework for implementing sustainable development and upholding justice intergenerational. Journal of Islamic Law Studies, 9, 98–132. https://scholarhub.ui.ac.id/jils/vol4/iss1/5
  22. Sup, D.F.A. (2021). The relevance of the waqf forest concept to the concept of waqf within Islam. Islamic Economics Journal, 7(1), 56–63. https://doi.org/10.21111/iej.v7i1.6430.
  23. Syawal, M.A., & Handayani. (2021). Preventing forest destruction through activities waqf forests and the role of notaries in making waqf pledge deeds. Al Mashlahah Journal of Islamic Law and Islamic Social Institutions, 9(2), 275–292. https://doi.org/10.30868/am.v9i0

Most read articles by the same author(s)