Main Article Content
Abstract
Purpose – This study aims to analyze the characteristics of respondents who donate, visit, or endow Bogor Waqf Forest and the influence of brand awareness, brand association, brand loyalty, and perceived quality on the purchase intention of Bogor Waqf Forest.
Methodology – The data obtained in this study were primary data from questionnaires with 136 respondents and secondary data from literature studies such as foundations, journals, books, and related articles. The methods used in this research are descriptive analysis and structural equation modeling–partial least squares (SEM-PLS).
Findings – The results of this study show that brand loyalty and perceived quality have a positive and significant influence.
Implications – Maintaining and increasing perceived quality and brand loyalty so that consumer loyalty and perceptions remain high and well maintained.
Originality – This research is original in measuring brand equity analysis of intention to purchase a Bogor Waqf Forest.
Keywords
Article Details
Copyright (c) 2024 Yusup Firmannudin, Deni Lubis, Khalifah Muhamad Ali
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References
- Aaker, D.A. (2010). Building strong brands. Pocket Books.
- Ali, K.M., & Kassim, S. (2020). Waqf forest: How waqf can play a role in forest preservation and SDGs achievement. Etikonomi, 19(2), 349–364. http://doi.org/10.15408/etk.v19i2.16310
- Ali, K. M, & Kassim S. (2021). Development of waqf forest in Indonesia: The SWOT-ANP analysis of Bogor waqf forest program by Bogor waqf forest foundation. Journal of Tropical Forest Management, 27(2), 89–99. https://doi.org/10.7226/jtfm.27.2.88
- Apriliani, D., & Hayuningtias, K. (2023). Analysis of the influence of brand awareness, brand association, and brand ambassadors on purchasing decisions for Scarlett Whitening skincare products. Journal of Economics & Sharia Economics, 6(2), 1991-2004. https://doi.org/10.36778/jesya.v6i2.1102
- Doddy, M., Ali, J., Hindardjo, A., & Ratnasih, C. (2020). The influence of brand awareness, perceived quality, brand association, brand loyalty on brand equity of zakat institutions. Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE. https://doi.org/10.4108/eai.26-9-2020.2302683
- Fachry, M., Darmawati, & Rahmah, F. (2021). The influence of brand awareness and perceived quality on muzakki's decision to pay zakat at the amil zakat institution, dana caring for people in East Kalimantan. Borneo Islamic Finance and Economics Journal, 1(1), 11-20. https://doi.org/10.21093/bifej.v1i1.3237
- Fauzan, H., Sulistyawati, E., & Lastinim T. (2019). Management strategy for private forest development in Rancakalong district, Sumedang regency. Jurnal Sylva Lestari, 7(2), 164–173. http://dx.doi.org/10/23960/js127184-73
- Foroudi, P., Jin, Z., Gupta, S., Foroudi, M.M., & Kitchen, P.J. (2018). Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89(4), 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031
- Ghozali, I. (2014). Structural equation modeling, alternative method with partial least Square (PLS). Diponegoro University Publishing Agency.
- Global Forest Watch. (2023). Data on Indonesian forest area from 2015 to 2020. Global Forest Watch. https://www.globalforestwatch.org/dashboards/country/IDN
- Hair, J.F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM) is an emerging tool in business research. European Business Review, 106-121. https://doi.org/10.1108/EBR-10-2013-0128
- Jannah, M., Ali, K.M., Fatria, B.L., Sarkawi, A.A., & Othman, J. (2021). Enhancing waqf forest sustainability through agroforestry: Case study from Bogor Waqf Forest, Bogor, Indonesia. Islam Realitas: Journal of Islamic & Social Studies, 7(1), 57–71. https://doi.org/10.30983/islam_realitas.v7i1.4454
- Kotler, P., & Amstrong, G. (2017). Principles of Marketing (17th ed.). Pearson.
- Lee, J.E., Goh, M.L., & Nazri, M. (2019). Understanding the purchase intention of university students towards skin care products. Research Review: an International Journal, Published by Emerald Publishing Limited, 3(3), 161-178. https://doi.org/10.1108/PRR-11-2018-0031
- Paul, K.I., Cunningham, S.C., England, J.R., Roxburgh, S.H., Preece, N.D., Lewis, T., Brooksbank, K., Crawford, D.F., & Polglase, P.J. (2015). Managing reforestation to sequester carbon, increase biodiversity potential and minimize loss of agricultural land. Land Use Policy, 51, 135–149. https://doi.org/10.1016/j.landusepol.2015.10.027
- Purnamasari, L., Hurriyati, R., & Dirgantari, P. (2021). The analysis of brand awareness measurement in amil zakat institution of NU care LAZISNU Bandung. Advance in Economics, business and Management Research, 187, 354-357. https://doi.org/10.2991/aebmr.k.210831.069
- Puspitasari, A., & Dwijayanti, I. (2017). Evaluation analysis of Airlangga university faculty of vocational education's brand equity using customer based brand equity concept. The International Journal of Applied Business, 1(1), 33-46. https://doi.org/10.20473/tijab.V1.I1.2017.33-46.
- Rohmaningtyas, N. (2022). Waqf forests as a solution to deforestation in Indonesia. Adilla Journal of Sharia Economics, 5(2), 93–102. https://doi.org/10.52166/adilla.v5i2.3560
- Sadeq, A.H.M. (2002). Waqf, perpetual charity and poverty alleviation. International Journal of Social Economics, 29(1/2), 135–151. https://doi.org/10.1108/03068290210413038
- Schumacker, R.E., & Lomax, R.G. (2004). A beginner’s guide to structural equation modeling (2nd ed.). Lawrence Erlbaum Associates, Inc.
- Setyorini, S.N., Wirdyaningsih, & Hazna, C.A. (2020). Environmental endowments in framework for implementing sustainable development and upholding justice intergenerational. Journal of Islamic Law Studies, 9, 98–132. https://scholarhub.ui.ac.id/jils/vol4/iss1/5
- Sup, D.F.A. (2021). The relevance of the waqf forest concept to the concept of waqf within Islam. Islamic Economics Journal, 7(1), 56–63. https://doi.org/10.21111/iej.v7i1.6430.
- Syawal, M.A., & Handayani. (2021). Preventing forest destruction through activities waqf forests and the role of notaries in making waqf pledge deeds. Al Mashlahah Journal of Islamic Law and Islamic Social Institutions, 9(2), 275–292. https://doi.org/10.30868/am.v9i0
References
Aaker, D.A. (2010). Building strong brands. Pocket Books.
Ali, K.M., & Kassim, S. (2020). Waqf forest: How waqf can play a role in forest preservation and SDGs achievement. Etikonomi, 19(2), 349–364. http://doi.org/10.15408/etk.v19i2.16310
Ali, K. M, & Kassim S. (2021). Development of waqf forest in Indonesia: The SWOT-ANP analysis of Bogor waqf forest program by Bogor waqf forest foundation. Journal of Tropical Forest Management, 27(2), 89–99. https://doi.org/10.7226/jtfm.27.2.88
Apriliani, D., & Hayuningtias, K. (2023). Analysis of the influence of brand awareness, brand association, and brand ambassadors on purchasing decisions for Scarlett Whitening skincare products. Journal of Economics & Sharia Economics, 6(2), 1991-2004. https://doi.org/10.36778/jesya.v6i2.1102
Doddy, M., Ali, J., Hindardjo, A., & Ratnasih, C. (2020). The influence of brand awareness, perceived quality, brand association, brand loyalty on brand equity of zakat institutions. Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE. https://doi.org/10.4108/eai.26-9-2020.2302683
Fachry, M., Darmawati, & Rahmah, F. (2021). The influence of brand awareness and perceived quality on muzakki's decision to pay zakat at the amil zakat institution, dana caring for people in East Kalimantan. Borneo Islamic Finance and Economics Journal, 1(1), 11-20. https://doi.org/10.21093/bifej.v1i1.3237
Fauzan, H., Sulistyawati, E., & Lastinim T. (2019). Management strategy for private forest development in Rancakalong district, Sumedang regency. Jurnal Sylva Lestari, 7(2), 164–173. http://dx.doi.org/10/23960/js127184-73
Foroudi, P., Jin, Z., Gupta, S., Foroudi, M.M., & Kitchen, P.J. (2018). Perceptional components of brand equity: Configuring the symmetrical and asymmetrical paths to brand loyalty and brand purchase intention. Journal of Business Research, 89(4), 462-474. https://doi.org/10.1016/j.jbusres.2018.01.031
Ghozali, I. (2014). Structural equation modeling, alternative method with partial least Square (PLS). Diponegoro University Publishing Agency.
Global Forest Watch. (2023). Data on Indonesian forest area from 2015 to 2020. Global Forest Watch. https://www.globalforestwatch.org/dashboards/country/IDN
Hair, J.F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V.G. (2014). Partial least squares structural equation modeling (PLS-SEM) is an emerging tool in business research. European Business Review, 106-121. https://doi.org/10.1108/EBR-10-2013-0128
Jannah, M., Ali, K.M., Fatria, B.L., Sarkawi, A.A., & Othman, J. (2021). Enhancing waqf forest sustainability through agroforestry: Case study from Bogor Waqf Forest, Bogor, Indonesia. Islam Realitas: Journal of Islamic & Social Studies, 7(1), 57–71. https://doi.org/10.30983/islam_realitas.v7i1.4454
Kotler, P., & Amstrong, G. (2017). Principles of Marketing (17th ed.). Pearson.
Lee, J.E., Goh, M.L., & Nazri, M. (2019). Understanding the purchase intention of university students towards skin care products. Research Review: an International Journal, Published by Emerald Publishing Limited, 3(3), 161-178. https://doi.org/10.1108/PRR-11-2018-0031
Paul, K.I., Cunningham, S.C., England, J.R., Roxburgh, S.H., Preece, N.D., Lewis, T., Brooksbank, K., Crawford, D.F., & Polglase, P.J. (2015). Managing reforestation to sequester carbon, increase biodiversity potential and minimize loss of agricultural land. Land Use Policy, 51, 135–149. https://doi.org/10.1016/j.landusepol.2015.10.027
Purnamasari, L., Hurriyati, R., & Dirgantari, P. (2021). The analysis of brand awareness measurement in amil zakat institution of NU care LAZISNU Bandung. Advance in Economics, business and Management Research, 187, 354-357. https://doi.org/10.2991/aebmr.k.210831.069
Puspitasari, A., & Dwijayanti, I. (2017). Evaluation analysis of Airlangga university faculty of vocational education's brand equity using customer based brand equity concept. The International Journal of Applied Business, 1(1), 33-46. https://doi.org/10.20473/tijab.V1.I1.2017.33-46.
Rohmaningtyas, N. (2022). Waqf forests as a solution to deforestation in Indonesia. Adilla Journal of Sharia Economics, 5(2), 93–102. https://doi.org/10.52166/adilla.v5i2.3560
Sadeq, A.H.M. (2002). Waqf, perpetual charity and poverty alleviation. International Journal of Social Economics, 29(1/2), 135–151. https://doi.org/10.1108/03068290210413038
Schumacker, R.E., & Lomax, R.G. (2004). A beginner’s guide to structural equation modeling (2nd ed.). Lawrence Erlbaum Associates, Inc.
Setyorini, S.N., Wirdyaningsih, & Hazna, C.A. (2020). Environmental endowments in framework for implementing sustainable development and upholding justice intergenerational. Journal of Islamic Law Studies, 9, 98–132. https://scholarhub.ui.ac.id/jils/vol4/iss1/5
Sup, D.F.A. (2021). The relevance of the waqf forest concept to the concept of waqf within Islam. Islamic Economics Journal, 7(1), 56–63. https://doi.org/10.21111/iej.v7i1.6430.
Syawal, M.A., & Handayani. (2021). Preventing forest destruction through activities waqf forests and the role of notaries in making waqf pledge deeds. Al Mashlahah Journal of Islamic Law and Islamic Social Institutions, 9(2), 275–292. https://doi.org/10.30868/am.v9i0