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Abstract
Sampai saat ini, periklanan pemasaran masih merupakan topik yang banyak diteliti mahasiswa ekonomi manajemen, namun pokok masalahnya yang diangkat tidak banyak bervariasi, sehingga sempat mengundang tanggapan-tanggapan sinis terhadap topik ini. Hal yang demikian telah mengusik penulis untuk mengangkat topik ini, dengan mencoba mengetengahkan problema-problema yang pemecahannya memerlukan penelitian dan sekaligus mengidentifikasikan variabel-variabel yang digunakan untuk pengukuran dalam penelitian tersebut.
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Economic Journal of Emerging Markets by Center for Economic Studies, Universitas Islam Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
Daromi, S. (2016). Penelitian periklanan, pokok masalah dan pengukurannya. Economic Journal of Emerging Markets, 2(1), 71–78. https://doi.org/10.20885/ejem.v2i1.6571