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Abstract
Indonesia merupakan pasar potensial bagi bisnis eceran (retail), mengingat bisnis eceran menjangkau langsung konsumen akhir sebagai pasar sasarannya. Dengan 188juta penduduk dan jumlah kelas menengah (the rising middle class) yang semakin memiliki daya beli, maka hal itu jelas berpengaruh pada prospek bisnis eceran.
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Economic Journal of Emerging Markets by Center for Economic Studies, Universitas Islam Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
Ekasasi, S. R. (2016). Sistem multi level marketing: Alternatif pemasaran bisnis eceran di Indonesia. Economic Journal of Emerging Markets, 3, 13–24. https://doi.org/10.20885/ejem.v3i0.6590