Heydiana, A. and Aliyanti, F.E. 2024. The effects of brand image, halal label, and animosity on purchasing decision with promotion as a moderating variable: A case study of Scarlett Whitening sales at Mutiara Kosmetik Shop. Journal of Islamic Economics Lariba. 10, 2 (Dec. 2024), 1043–1064. DOI:https://doi.org/10.20885/jielariba.vol10.iss2.art22.