https://journal.uii.ac.id/JKEK <p><strong>Jurnal Kebijakan Ekonomi dan Keuangan</strong> is published by the Center For Economic Studies, Department of Economics, Faculty of Business and Economics, Universitas Islam Indonesia. This journal publishes the results of scientific works with the main topic of Economic Policy which includes policy studies in the fields of Development Economics, Regional Economics, International Economics, Public Economics, Monetary Economics, Islamic Economics, Labour Economics, and Financial Policy which includes the fields of Finance, and Banking.</p> Jurusan Ilmu Ekonomi, Fakultas Bisnis dan Ekonomika, Universitas Islam Indonesia en-US Jurnal Kebijakan Ekonomi dan Keuangan 2961-7022 https://journal.uii.ac.id/JKEK/article/view/41035 <p><strong>Purpose –</strong> This study aims to analyse the effects of price, information quality, discounts, and promotions on purchasing decisions in the Shopee marketplace. <br /><strong>Methods –</strong> The method used in this study is multiple linear regression with four independent variables: price, information quality, discounts, and promotions, which were collected through the distribution of questionnaires at six universities in Yogyakarta. <br /><strong>Findings –</strong> The result showed that variables of price and promotions have a positive and significant effect on purchasing decisions in the Shopee marketplace. Meanwhile the variables of information quality and discounts have no partial influence on buying decisions on shopee marketplace. <br /><strong>Implication –</strong> Sellers are expected to optimise factors that influence purchasing decisions to increase sales. <br /><strong>Originality –</strong> This research is contributing to analysing purchase decisions by students in the Special Region of Yogyakarta Province on the Shopee marketplace.</p> <p><br /><strong>Abstrak</strong><br /><strong>Tujuan –</strong> Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas informasi, diskon, dan promosi terhadap keputusan pembelian di marketplace Shopee.<br /><strong>Metode –</strong> Penelitian ini menggunakan model regresi linear berganda dengan empat variabel independen: harga, kualitas informasi, diskon, dan promosi. Data dikumpulkan melalui penyebaran kuesioner di enam perguruan tinggi di Yogyakarta. <br /><strong>Temuan –</strong> Hasil penelitian menunjukkan bahwa variabel harga dan promosi berpengaruh positif dan signifikan terhadap keputusan pembelian di marketplace Shopee. Sementara itu, variabel kualitas informasi dan diskon tidak memiliki pengaruh parsial yang signifikan terhadap keputusan pembelian.<br /><strong>Implikasi –</strong> Penjual diharapkan dapat mengoptimalkan faktor-faktor yang secara signifikan memengaruhi keputusan pembelian guna meningkatkan penjualan. <br /><strong>Orisinalitas –</strong> Penelitian ini memberikan kontribusi dalam menganalisis perilaku keputusan pembelian oleh mahasiswa di Provinsi Daerah Istimewa Yogyakarta pada marketplace Shopee.</p> Shofuri Ayu Kulsum Sahabudin Sidiq Copyright (c) 2025 Shofuri Ayu Kulsum, Sahabudin Sidiq https://creativecommons.org/licenses/by-sa/4.0 2025-06-25 2025-06-25 https://journal.uii.ac.id/JKEK/article/view/41428 <p><strong>Purpose –</strong> This study analyzes the effect of Life Expectancy, Education Index, and Gross Regional Domestic Product (GRDP) on Poverty Level in West Java Province. Poverty is a multidimensional problem that continues to be a challenge, and in West Java Province, despite high economic growth, the poverty rate is still a concern.<br><strong>Methods –</strong> This study uses secondary data in the form of panel data from districts/cities in West Java Province during the period 2011-2023. The panel data regression analysis method was applied, with the selection of the best model through the Chow Test and Hausman Test. The test results indicate that the Fixed Effects Model (FEM) is the most suitable model for this data.<br><strong>Findings –</strong> The Education Index has a negative and significant effect on the Poverty Level. The Economic Growth Rate and Life Expectancy has no significant impact on the Poverty Level, partially.<br><strong>Implication –</strong> The importance of government policies that focus on improving access and quality of education to reduce poverty. In addition, efforts are needed to create new jobs and increase people's income through economic development.<br><strong>Originality –</strong> This research can be a reference for policy makers</p> <p><br><strong>Abstrak</strong><br><strong>Tujuan –</strong> Penelitian ini menganalisis pengaruh Usia Harapan Hidup, Indeks Pendidikan, dan Produk Domestik Regional Bruto (PDRB) terhadap Tingkat Kemiskinan di Provinsi Jawa Barat. Kemiskinan merupakan masalah multidimensional yang terus menjadi tantangan, dan di Provinsi Jawa Barat, meskipun pertumbuhan ekonomi tinggi, tingkat kemiskinan masih menjadi perhatian. <br><strong>Metode –</strong> Penelitian ini menggunakan data sekunder berupa data panel dari kabupaten/kota di Provinsi Jawa Barat selama periode 2011-2023. Metode analisis regresi data panel diterapkan, dengan pemilihan model terbaik melalui Uji Chow dan Uji Hausman. Hasil pengujian menunjukkan bahwa Fixed Effect Model (FEM) adalah model yang paling sesuai untuk data ini. <br><strong>Temuan –</strong> Indeks Pendidikan berpengaruh negatif dan signifikan terhadap Tingkat Kemiskinan. Laju Pertumbuhan Ekonomi dan Usia Harapan Hidup tidak berpengaruh signifikan terhadap Tingkat Kemiskinan secara parsial.<br><strong>Implikasi –</strong> Pentingnya kebijakan pemerintah yang berfokus pada peningkatan akses dan kualitas pendidikan untuk menekan angka kemiskinan. Selain itu, diperlukan upaya untuk menciptakan lapangan kerja baru dan meningkatkan pendapatan masyarakat melalui pengembangan ekonomi.<br><strong>Orisinalitas –</strong> Penelitian ini dapat menjadi rujukan bagi pemangku kebijakan</p> Baiquni Baiquni Nur Feriyanto Copyright (c) 2025 https://creativecommons.org/licenses/by-sa/4.0 2025-06-25 2025-06-25