TY - JOUR AU - Ramadhani, Virdiana AU - Hidayat, Anas PY - 2011/03/17 Y2 - 2024/03/29 TI - Smoking Behavior Study on Teenagers’ JF - Jurnal Siasat Bisnis JA - JSB VL - 13 IS - 1 SE - Articles DO - UR - https://journal.uii.ac.id/JSB/article/view/2014 SP - AB - This study aims to determine the role of peers' influence, attitude towards cigarette advertising, and attitude towards smoking behavior on teenagers’ smoking intention. <br />The respondents in this study were 150 students of high schools in Yogyakarta city. Quantitative data analysis methods used to test three hypotheses in this study is a Multiple Re-gression Analysis. Findings found that there are only two variables that have positive relation towards teenagers’ smoking intention, i.e. peers' influences and attitude towards smoking be-havior. Attitude towards cigarette advertising do not positively contribute for teenagers to have an intention to smoke. <br /><br />Keywords:    Peers’ Influence, Attitude towards Cigarette Advertising, Attitude towards Smoking Behavior, Teenagers’ Smoking Intention ER -