Wibisono, R., Nofrizal, N., Zaki, H. and N, A. 2026. From status to emotion: What drives Apple brand love and willingness to pay?. Jurnal Siasat Bisnis. 30, 2 (Jul. 2026), 213–229. DOI:https://doi.org/10.20885/jsb.vol30.iss2.art5.