YULIANA, A.; NOVANDARI, W. .; SETYAWATI, S. M. Investigating the effect of online consumer reviews on purchase intention among Gen Y and Z. Jurnal Siasat Bisnis, [S. l.], v. 30, n. 1, p. 105–121, 2026. DOI: 10.20885/jsb.vol30.iss1.art7. Disponível em: https://journal.uii.ac.id/JSB/article/view/35964. Acesso em: 18 feb. 2026.