ERWIN, E.; MAUPA, H.; JILBERT, J.; SANUSI, A.; SUADE, Y. K. M. Live streaming’s reigning monarchs: Delving into the pivotal role of influencers through live broadcasts. Jurnal Siasat Bisnis, [S. l.], v. 30, n. 1, p. 18–32, 2026. DOI: 10.20885/jsb.vol30.iss1.art2. Disponível em: https://journal.uii.ac.id/JSB/article/view/36087. Acesso em: 4 feb. 2026.