Utama A, Johan A, Hidayat YR. Exploring the impact of AI competencies, B2B marketing capabilities and disruptive innovation on marketing performance: The mediating role of growth hacking. JSB [Internet]. 2025 Jul. 1 [cited 2025 Dec. 6];29(2):143-66. Available from: https://journal.uii.ac.id/JSB/article/view/39756