Ilyas, Gunawan Bata, STIE Amkop Makassar, Makassar, Indonesia, Indonesia
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Jurnal Siasat Bisnis VOL 26, NO 1 (2022) - Articles
Perceived risk and its role in the influence of brand awareness on purchase intention: study of Shopee users
Abstract PDF Perceived Risk and Its Role in the Influence of Brand Awareness on Purchase Intention: Study of Shopee Users