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Abstract

Abstract: Social media has transitioned from a communication tool to a primary instrument for emotion regulation among university students. While TikTok is increasingly used for stress relief, the role of self-control in "governing" this relationship remains poorly understood. This study utilizes Moderated Regression Analysis (MRA) to examine how self-control moderates the link between TikTok intensity and coping stress among 402 undergraduates. Our findings reveal that TikTok intensity is a significant driver of coping stress (R2 = .268), validating its role as an effective emotion-focused coping mechanism. Crucially, however, self-control did not function as a moderator (p = .424); instead, it emerged as a powerful, independent predictor of resilience. This suggests a "decoupling" of digital behavior and internal psychological traits: TikTok provides immediate emotional relief, while self-control fosters long-term psychological endurance through separate cognitive pathways. These results challenge the prevailing narrative that self-control is merely a "gatekeeper" for digital consumption and advocate for university mental health programs to treat digital literacy and self-regulation training as distinct, parallel interventions


 Keywords: TikTok, Coping Stress, Self Control

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