Main Article Content
Abstract
In the concept of marketing known segmentation, targeting and potitioning concept. Al Ries and Jack
Trour who known as world marketing expert says that “Positioning is what you do to the mind of the prospect.
That is, you position your product in the mind of prospect. Now positioning and targeting have been move out
from mind share to heart share, to get the market share now is not enough only to win the heart of customer ,we
have to subject the customer heart. This moving up change the essence value of the product from content only
change to context-oriented product. This paper want to make a new way of how to ‘sell’ the product .This paper
take study case in information technology as the main point not in marketing studies,this research will develop
web based real estate marketing using Virtual Reality Modelling Language Technology (VRML).
Kata kunci: VRML, web, marketing.
Trour who known as world marketing expert says that “Positioning is what you do to the mind of the prospect.
That is, you position your product in the mind of prospect. Now positioning and targeting have been move out
from mind share to heart share, to get the market share now is not enough only to win the heart of customer ,we
have to subject the customer heart. This moving up change the essence value of the product from content only
change to context-oriented product. This paper want to make a new way of how to ‘sell’ the product .This paper
take study case in information technology as the main point not in marketing studies,this research will develop
web based real estate marketing using Virtual Reality Modelling Language Technology (VRML).
Kata kunci: VRML, web, marketing.