Main Article Content
Abstract
Product is known from its merk and Customer will choice and buy product which have
good and famous merk. For it, Company have to built good merk which can describe from
Brand Equity. Brand Equity has five atributes: Brand Assosiation, Brand Awareness,
Perceived Quality, Brand Loyalty, and other atributes.
This paper has a goal to make a model how Information Technology in built every
atributes of Brand Equity.
Keyword: information technology, brand equity
good and famous merk. For it, Company have to built good merk which can describe from
Brand Equity. Brand Equity has five atributes: Brand Assosiation, Brand Awareness,
Perceived Quality, Brand Loyalty, and other atributes.
This paper has a goal to make a model how Information Technology in built every
atributes of Brand Equity.
Keyword: information technology, brand equity