Jurnal Mahasiswa Komunikasi Cantrik

Instagram dan Kesehatan Mental Generasi Z di Yogyakarta

2024-05-06T02:56:31+00:00

Nowadays, Instagram is a social media platform widely used by Generation Z or Gen Z. Excessive or continuous use of Instagram daily can impact the mental health of its users. This research aims to analyze the use of Instagram on the mental health of Generation Z in the Yogyakarta region. The research employs a qualitative method with a case strategy. Data collection was conducted through in-depth interviews with informants. The study subjects were three individuals who met the criteria: being part of Generation Z (born between 1997-2012), having an Instagram accounts, and residing in Yogyakarta. The results found that Instagram use plays a role in the mental health of Generation Z. The interviewed informants generally reduced their Instagram usage because they felt it negatively impacted their sense of security and caused anxiety. This study recommends the importance of larger-scale research that could be connected to family and social enviroments.

Pengaruh Terpaan Iklan di Instagram terhadap Minat Pengunjung Pariwisata di Dusun Semilir

2024-05-17T03:40:25+00:00

This research aims to prove whether there is an influence of advertising exposure and brand image on Instagram on the interest of tourism visitors to Dusun Semilir. The study was conducted by distributing questionnaires to 100 respondents who are followers of the Instagram account @dusunsemilir. The respondents answers were analyzed using multiple linear regression and normality tests. The results of this study show through statistical tests that there is a positive relationship. The positive regression coefficient values of X1 (advertising exposure on Instagram) and X2 (brand image), which are 0.335 and 0.396 respectively, indicate a direct relationship with Y (interest of Dusun Semilir visitors) according to the AISAS model. The R square value calculation of 0.543 shows the influence of variable X1 and X2 on Y by 54.3%.

Penanganan Manajemen Isu Penutupan Media Penyiaran

2024-05-13T13:31:55+00:00

Broadcast media such as radio face significant challenges in the digital era, including the issue of broadcast closure, as experienced by Trax FM Jakarta. This research aims to understand the response of the public relations team in managing the crisis, using the case of Trax FM Jakarta. The research employs a qualitative approach with a case study strategy. Data was collected through observation and interviews. The results show that the Trax FM public relations team took steps to manage the crisis by communicating to the public that Trax FM was not closing but changing its broadcast format. Additionally, it was communicated that Trax FM Jakarta’s songs could still be streamed at traxonsky.com. With such issue management, the Trax FM public relations team could better mitigate the closure issue in the community.

Dari Khalayak pengguna ke Interaksi: Strategi Content Creator Kuliner di Yogyakarta dalam Membangun Engagement

2024-05-19T07:40:33+00:00

The popularity of social media has led to professions in the field of communication, including content creators. A content creator is a profession within the digital media sphere that plays a crucial role in conveying messages through visual and audio-visual products. This research aims to identify strategies to increase engagement on the Instagram platform used by culinary content creators in Yogyakarta. The study uses a case study approach on the culinary accounts @kulineryogya, @javafoodie, @mahasiswakulineran, and @riderkulineran on Instagram. Data was collected using observation, interviews, and documentation methods. The results show that all four content creators meet all the dimensions of effective message packaging on social media according to Majid et al. (2019) and use almost identical strategies. The commonality among these content creators is building the dimensions of interactivity, credibility, and infotainment on their Instagram pages. The difference lies in their levels of personal branding, resulting in varying follower counts.

Representasi Father Involvement Dalam Film Stranger Things Season 2

2024-05-19T08:39:22+00:00

The image of masculinity positioning fathers as central figures in earning a living has implications for the lack of paternal involvement in child-rearing, known as fatherlessness or daddy issues. This research uses the film “Stranger Things” (2017) to provide insights into how father involvement is represented. The study aims to understand how elements of father involvement are depicted in the film “Stranger Things” (2017). The research employs Roland Barthes’ semiotic analysis method, which examines the significance of denotation and connotation. The results show that aspects of father involvement represented in the film are divided into four indicators: (1) authoritarian attitude, (2) portrayal of feminist men, (3) role model for children, and (4) temperamental nature. Thus, it can be concluded that father’s involvement in child-rearing can open new windows into breaking the boundaries of the image of masculinity in societal reality.

Strategi Komunikasi Pemasaran Event PERSIS E-Sports

2024-05-19T08:23:49+00:00

E-sports is a rapidly growing new branch of sport in Indonesia and worldwide. In Indonesia, E-Sport has gained recognition from IeSPA (Indonesia e-Sport Association), which operates under the Ministry of Youth and Sports. IeSPA's vision is to establish Indonesia as a high-achieving country in the field of E-Sport. As E-Sport continues to develop in Indonesia, numerous competitions have emerged in this domain. It started with small-scale competitions in internet cafes, gradually expanding to both local and international levels. One notable example is the Esports team, PERSIS Esports, which originated from the PERSIS Solo football club in Indonesia. Compared to other League 1 promotion clubs like Dewa United and Rans Nusantara, PERSIS Esports actively organizes Esports events, as evident from their Instagram account. These sporting competitions run successfully due to PERSIS E-Sports' marketing efforts, particularly in Free Fire and E-Football competitions. Data for this research was collected through interviews with the General Manager of PERSIS ESPORTS, Creative Director, Content Creator, and Community Manager. After analysis, the research findings indicate that PERSIS E-Sports effectively markets E-Sports competitions to the target audience, specifically focusing on the 13-18 age range of students in the Solo Raya region who have an interest in online gaming. The marketing strategy involves targeting Instagram users and communities interested in online gaming through Instagram ads. The positioning of Persis E-Sports is to market tournaments that cater to all groups, particularly online gaming communities in Surakarta and its surrounding areas. The implementation of the marketing mix elements (7P) can be observed through the utilization of print media, electronic media, social media, websites, direct marketing via WhatsApp Groups with the community, as well as personal sales activities through booths and expos during events and promotions at local schools in collaboration with their football team.