Jurnal Mahasiswa Komunikasi Cantrik
https://journal.uii.ac.id/cantrik
<div> <h2>Jurnal Mahasiswa Komunikasi Cantrik</h2> <p> </p> <table class="data" width="100%" bgcolor="#f0f0f0"> <tbody> <tr valign="top"> <td width="20%">Journal title</td> <td width="80%">:<strong> Jurnal Mahasiswa Komunikasi Cantrik</strong></td> </tr> <tr valign="top"> <td width="20%">Frequency</td> <td width="80%">: <strong>2 issues per year | May & November<br /></strong></td> </tr> <tr valign="top"> <td width="20%">DOI</td> <td width="80%"><strong>: Prefix 10.20885/cantrik</strong></td> </tr> <tr valign="top"> <td width="20%">ISSN</td> <td width="80%">: <strong><a href="https://portal.issn.org/resource/ISSN/2807-2499">2807-2499 (Portal ISSN)</a> (Online)/ <a href="https://issn.brin.go.id/terbit/detail/20210811362376923" target="_blank" rel="noopener">2807-2499 (ISSN BRIN)</a> </strong></td> </tr> <tr valign="top"> <td width="20%">Publisher</td> <td width="80%">: <strong>Department of Communications</strong>, <strong>Universitas Islam Indonesia (Prodi Ilmu Komunikasi, Fakultas Psikologi Ilmu Sosial Budaya, Universitas Islam Indonesia)</strong></td> </tr> <tr valign="top"> <td width="20%">Citation Analysis</td> <td width="80%">: <strong><a href="https://scholar.google.com/citations?user=B0UgshUAAAAJ&hl=id&authuser=1" target="_blank" rel="noopener">Google Scholar</a> | <a href="https://app.dimensions.ai/discover/publication?search_mode=content&search_text=jurnal%20mahasiswa%20komunikasi%20CANTRIK&search_type=kws&search_field=full_search&and_facet_source_title=jour.1423064" target="_blank" rel="noopener">Dimension</a> | <a href="https://garuda.kemdikbud.go.id/journal/view/31941" target="_blank" rel="noopener">Garuda</a></strong></td> </tr> </tbody> </table> </div>Program Studi Ilmu Komunikasi UIIen-USJurnal Mahasiswa Komunikasi Cantrik 2807-2499<p>Authors who publish with this journal agree to the following terms:</p> <ol type="a"> <li>Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a <a href="https://creativecommons.org/licenses/by-sa/4.0/">Creative Commons Attribution License</a> that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.</li> <li>Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.</li> <li>Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See <a href="http://opcit.eprints.org/oacitation-biblio.html" target="_new">The Effect of Open Access</a>).</li> </ol>Instagram dan Kesehatan Mental Generasi Z di Yogyakarta
https://journal.uii.ac.id/cantrik/article/view/29704
<p>Nowadays, Instagram is a social media platform widely used by Generation Z or Gen Z. Excessive or continuous use of Instagram daily can impact the mental health of its users. This research aims to analyze the use of Instagram on the mental health of Generation Z in the Yogyakarta region. The research employs a qualitative method with a case strategy. Data collection was conducted through in-depth interviews with informants. The study subjects were three individuals who met the criteria: being part of Generation Z (born between 1997-2012), having an Instagram accounts, and residing in Yogyakarta. The results found that Instagram use plays a role in the mental health of Generation Z. The interviewed informants generally reduced their Instagram usage because they felt it negatively impacted their sense of security and caused anxiety. This study recommends the importance of larger-scale research that could be connected to family and social enviroments.</p>Ayatusy Syifa AzariaDesy RatnasariAnnisa Ramadhina Sumawati
Copyright (c) 2024 Ayatusy Syifa Azaria, Desy Ratnasari, Annisa Ramadhina Sumawati
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2024-05-312024-05-314110.20885/cantrik.vol4.iss1.art1Pengaruh Terpaan Iklan di Instagram terhadap Minat Pengunjung Pariwisata di Dusun Semilir
https://journal.uii.ac.id/cantrik/article/view/31060
<p>This research aims to prove whether there is an influence of advertising exposure and brand image on Instagram on the interest of tourism visitors to Dusun Semilir. The study was conducted by distributing questionnaires to 100 respondents who are followers of the Instagram account @dusunsemilir. The respondents answers were analyzed using multiple linear regression and normality tests. The results of this study show through statistical tests that there is a positive relationship. The positive regression coefficient values of X1 (advertising exposure on Instagram) and X2 (brand image), which are 0.335 and 0.396 respectively, indicate a direct relationship with Y (interest of Dusun Semilir visitors) according to the AISAS model. The R square value calculation of 0.543 shows the influence of variable X1 and X2 on Y by 54.3%.</p>Rizka Fitri AnnisaPuji Hariyanti
Copyright (c) 2024 Rizka Fitri Annisa, Puji Hariyanti
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2024-05-312024-05-314110.20885/cantrik.vol4.iss1.art2Penanganan Manajemen Isu Penutupan Media Penyiaran
https://journal.uii.ac.id/cantrik/article/view/33452
<p>Broadcast media such as radio face significant challenges in the digital era, including the issue of broadcast closure, as experienced by Trax FM Jakarta. This research aims to understand the response of the public relations team in managing the crisis, using the case of Trax FM Jakarta. The research employs a qualitative approach with a case study strategy. Data was collected through observation and interviews. The results show that the Trax FM public relations team took steps to manage the crisis by communicating to the public that Trax FM was not closing but changing its broadcast format. Additionally, it was communicated that Trax FM Jakarta’s songs could still be streamed at traxonsky.com. With such issue management, the Trax FM public relations team could better mitigate the closure issue in the community.</p>Dimas Rahmatulah
Copyright (c) 2024 Dimas Rahmatulah
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2024-05-312024-05-314110.20885/cantrik.vol4.iss1.art3Dari Khalayak pengguna ke Interaksi: Strategi Content Creator Kuliner di Yogyakarta dalam Membangun Engagement
https://journal.uii.ac.id/cantrik/article/view/33415
<p><span style="font-weight: 400;">The popularity of social media has led to professions in the field of communication, including content creators. A content creator is a profession within the digital media sphere that plays a crucial role in conveying messages through visual and audio-visual products. This research aims to identify strategies to increase engagement on the Instagram platform used by culinary content creators in Yogyakarta. The study uses a case study approach on the culinary accounts @kulineryogya, @javafoodie, @mahasiswakulineran, and @riderkulineran on Instagram. Data was collected using observation, interviews, and documentation methods. The results show that all four content creators meet all the dimensions of effective message packaging on social media according to Majid et al. (2019) and use almost identical strategies. The commonality among these content creators is building the dimensions of interactivity, credibility, and infotainment on their Instagram pages. The difference lies in their levels of personal branding, resulting in varying follower counts.</span></p>Falha KaysaPuji Rianto
Copyright (c) 2024 Falha Kaysa, Puji Rianto
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2024-06-032024-06-034110.20885/cantrik.vol4.iss1.art4Representasi Father Involvement Dalam Film Stranger Things Season 2
https://journal.uii.ac.id/cantrik/article/view/34041
<p>The image of masculinity positioning fathers as central figures in earning a living has implications for the lack of paternal involvement in child-rearing, known as fatherlessness or daddy issues. This research uses the film “Stranger Things” (2017) to provide insights into how father involvement is represented. The study aims to understand how elements of father involvement are depicted in the film “Stranger Things” (2017). The research employs Roland Barthes’ semiotic analysis method, which examines the significance of denotation and connotation. The results show that aspects of father involvement represented in the film are divided into four indicators: (1) authoritarian attitude, (2) portrayal of feminist men, (3) role model for children, and (4) temperamental nature. Thus, it can be concluded that father’s involvement in child-rearing can open new windows into breaking the boundaries of the image of masculinity in societal reality.</p>Firdaus Algim NastiyarSumekar Tanjung
Copyright (c) 2024 Firdaus Algim Nastiyar, Sumekar Tanjung
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2024-06-072024-06-074110.20885/cantrik.vol4.iss1.art5Strategi Komunikasi Pemasaran Event PERSIS E-Sports
https://journal.uii.ac.id/cantrik/article/view/33819
<p>E-sports is a rapidly growing new branch of sport in Indonesia and worldwide. In Indonesia, E-Sport has gained recognition from IeSPA (Indonesia e-Sport Association), which operates under the Ministry of Youth and Sports. IeSPA's vision is to establish Indonesia as a high-achieving country in the field of E-Sport. As E-Sport continues to develop in Indonesia, numerous competitions have emerged in this domain. It started with small-scale competitions in internet cafes, gradually expanding to both local and international levels. One notable example is the Esports team, PERSIS Esports, which originated from the PERSIS Solo football club in Indonesia. Compared to other League 1 promotion clubs like Dewa United and Rans Nusantara, PERSIS Esports actively organizes Esports events, as evident from their Instagram account. These sporting competitions run successfully due to PERSIS E-Sports' marketing efforts, particularly in Free Fire and E-Football competitions. Data for this research was collected through interviews with the General Manager of PERSIS ESPORTS, Creative Director, Content Creator, and Community Manager. After analysis, the research findings indicate that PERSIS E-Sports effectively markets E-Sports competitions to the target audience, specifically focusing on the 13-18 age range of students in the Solo Raya region who have an interest in online gaming. The marketing strategy involves targeting Instagram users and communities interested in online gaming through Instagram ads. The positioning of Persis E-Sports is to market tournaments that cater to all groups, particularly online gaming communities in Surakarta and its surrounding areas. The implementation of the marketing mix elements (7P) can be observed through the utilization of print media, electronic media, social media, websites, direct marketing via WhatsApp Groups with the community, as well as personal sales activities through booths and expos during events and promotions at local schools in collaboration with their football team.</p>Almas Milenita Salsa TrisdiyatiRatna Permata Sari
Copyright (c) 2024 Almas Milenita Salsa Trisdiyati Almas Milenita Salsa Trisdiyati
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2024-06-092024-06-094110.20885/cantrik.vol4.iss1.art6