Jurnal Mahasiswa Komunikasi Cantrik

Kajian linguistik kebudayaan terhadap Strategi Komunikasi IVS dan VSI di Instagram

Salsabila As Shofi - — 2025-11-27

This study aims to examine how the Instagram account @ivs.vsi constructs the cultural meaning of veganism through language practices and how user participation strengthens the collective identity of the vegan community in Indonesia. The study uses a netnography method and is analyzed using Palmer's Cultural Linguistics theory and Henry Jenkins' Participatory Culture theory. Data were collected from five Reels posts on the @ivs.vsi account and relevant user comments. The results show that language is used as a tool of resistance against stigma and as a means to create alternative narratives about local food, nutritional adequacy, and plant-based health. The user community also plays an active role in spreading cultural values through comments, testimonials, and linguistic symbols that reflect the solidarity of Indonesian vegan identity. This research also shows that social media, particularly Instagram, functions not only as a space for sharing information but also as an arena for shaping cultural values and legitimizing alternative.

Strategi Storytelling @menjadimanusia.id as dalam mempromosikan kesadaran kesehatan mental bagi generasi Z

Joyce Irene Grace Tulle — 2025-11-27

Instagram has become one of the platforms for conveying information through engaging narratives, easily accessible, close to daily life, especially for Generation Z. This study aims to investigate the storytelling content of the Instagram account @menjadimanusia.id in fostering mental health awareness among Generation Z. This study uses a qualitative method. Data collection techniques included non-participatory observation of content in April 2025 and in-depth interviews with 10 Generation Z followers of the @menjadimanusia.id account for 2 years. The results of the study show that storytelling content in carousel format is the preferred format by Generation Z in building mental health awareness because it delivers messages gradually, concisely, and touchingly. Reels and reflective quote content strengthen the emotional resonance of Generation Z. This study also found that Generation Z follows the account @menjadimanusia.id because they feel emotionally connected to the presented narratives that reflect personal experiences, psychological pressures, or inner struggles, thereby providing positive energy that helps build their mental health awareness.

“Sound Horeg” dan pembacaan oposisional: Analisis konten Instagram @malangraya_info dalam memaknai sound horeg

Fauziah Arfayati Sufa — 2025-11-27

This study analyzes audience reception of the “sound horeg” phenomenon as public speaker-based entertainment in public spaces, sparking debate. The purpose of this study is to understand how the audience interprets “sound horeg” as a form of community entertainment. The research uses a qualitative method. Data were obtained from Instagram user comments on three posts: October 26, 2024, September 22, 2024, and October 28, 2024. The study's results on the “sound horeg” phenomenon, as reported by the account @malangraya_info, indicate that oppositional reading is the most common reception. This study not only highlights that audiences actively interpret media messages based on their individual cultural and social backgrounds, but also that the “sound horeg” phenomenon is predominantly rejected by audiences.

Roblox sebagai ruang sosial hibrid: Bagaimana roblox membangun pengalaman komunikasi anak-orang dewasa

Nadia Darmayunita — 2025-11-27

This study examines patterns of children's interaction in Roblox gameplay, focusing on friendship formation, the use of digital symbols, and the social implications of gameplay. Using a qualitative netnographic approach, data were collected through observation and chat documentation of two popular maps: Brookhaven RP and the Mountain Climbing map. Thematic analysis indicates that children form friendships through spontaneous greetings, collaborative activities, and identity-related conversations, such as discussions of school levels. Digital symbols, emoticons, and slang are used to express closeness and build shared social meaning. The study also shows that virtual interactions enhance solidarity and empathy, but also trigger the absorption of adult cultural symbols that children do not fully comprehend.

Reproduksi maskulinitas toksik di ruang digital: Analisis kualitatif komentar Instagram

M. Subhqi Gorisha — 2025-11-27

Toxic masculinity speech is a negative communication expression rooted in a culture of masculinity and giving rise to social constructions of maleness. Although global studies on toxic masculinity have been immensely expanded, research emphasizing this practice on social media in Indonesia is still limited. This study analyzes expressions of toxic masculinity in Instagram user comments about Emil Mario, one of the account owners who is frequently in the spotlight and the target of toxic speech on the platform. The research corpus was compiled from 160 comments on 10 posts from January to June 2025 and analyzed using qualitative content analysis methods, employing thematic coding. The results identified five main themes: gender stereotypes, verbal aggression, physical objectification, dominance and control, and rejection of feminine behavior. The results also found the presence of prominent local pejorative terms, confirming the conclusion that expressions of toxic masculinity also reflect local cultural characteristics in the digital space.

Penceritaan visual: strategi kreatif iklan komersial bumbu dapur dalam mempertahankan brand image

Agus Hermanto — 2025-11-27

The purpose of this study is to understand visual stories and creative narratives in advertising through a brand-image approach. The study employs a qualitative approach with narrative analysis. Data collection was conducted through the observation of four TV advertisements for instant cooking spices from various brands, as well as through literature reviews. The results of the study indicate that, in building brand image, instant cooking spices use fragments of life narratives, comparisons, and visual storytelling. In this context, the narrative is constructed through the depiction of values by aligning perception creation with the image, special qualities through associations in image creation via resolution, distinctiveness through identity in image creation through actions, and uniqueness through character and culture in image creation through logical actions.

Spesialis media sosial dan promosi kesehatan publik: Studi kasus kampanye vasektomi

Agustina Tresnawati — 2025-11-27

This study aims to analyze the role of social media specialists in vasectomy campaigns through the Instagram account @kemendukbanggabkkbnjatim. The low participation of men in the Family Planning program due to stigma and limited health literacy underlines the need for an effective digital communication strategy. This study uses a qualitative approach. Data were collected through campaign posts and in-depth interviews with the social media specialist at BKKBN East Java. The results show that the social media specialist plays a role in the pre-production stage (message design and audience analysis), the implementation stage (production and distribution of educational content based on positive narratives), and the evaluation stage (insight analysis for strategic decision-making). The findings of this study emphasize that the success of digital health campaigns is determined not only by metrics such as engagement and reach, but also by the ability of communication actors to perform their roles strategically, creatively, and reflectively, thereby contributing to the development of digital health communication studies based on professional roles.

Pembangunanisme dan teknokratisme: Konstruksi wacana media lokal terhadap pembangunan infrastruktur di Bandar Lampung

David Prayoga — 2025-11-30

This study analyzes the discourse construction of the local Lampung media, Lampung Geh, in reporting the development of the cable car in Bandar Lampung during the period of February-June 2025. The study uses Teun A. van Dijk's critical discourse analysis model. This research examines four news articles focusing on text structure (macro, superstructure, micro), social cognition, and social context. The results show that the media consistently constructs the government as a visionary actor and foreign investors as saviors, while positioning the public passively. The study also reveals the dominant ideologies at work in the text: developmentalism, which naturalizes physical development as the sole indicator of progress while ignoring social and environmental factors, and technocratism, which depoliticizes development into technical-administrative issues, excluding public participation. Both of these ideologies work simultaneously to legitimize foreign capital involvement and to close off space for criticism of contract transparency, structural dependency risks, and locally based development alternatives. The media functions more as an instrument of political development legitimacy than as a critical public space. This research contributes to the study of development communication and promotes critical literacy among the public regarding local media discourse.

Model komunikasi pemasaran digital untuk promosi produk UMKM via Sibakul Jogja

Alfiyani Aisyah — 2025-11-30

The COVID-19 pandemic has had a significant impact on various sectors, particularly the economy. As the backbone of Indonesia’s economy, Micro, Small, and Medium Enterprises (UMKM) faced serious challenges due to restrictions on face-to-face activities. Many business actors were forced to adapt to uncertain conditions, with digital media becoming a strategic tool for marketing. This study aims to identify and analyze the digital marketing communication models implemented by SiBakul Jogja as an innovation to support UMKM during the pandemic. A qualitative approach was employed, using in-depth interviews with UMKM actors and content analysis of the SiBakul Jogja platform. The findings show that SiBakul Jogja effectively promotes UMKM products through three models: Paid Media, paid advertisements; Earned Media, viral content that expands market reach; and Owned Media, social media management to build brand identity. These findings highlight the importance of adaptive digital communication strategies for UMKM sustainability