Jurnal Mahasiswa Komunikasi Cantrik

Patriarki birokratik: Identitas perempuan dalam praktik penyebutan nama dan jabatan suami di organisasi militer

Yudhy Widya Kusumo, Eka Anisa Sari, Siti Chotijah — Sun, 31 May 2026 00:00:00 +0000

This study aims to explore how communication practices, particularly the mention of husbands' names and titles, shape women's identities within military wives' organizations in Indonesia. Within this organizational structure, women's personal identities are often reduced to secondary identities related to their husbands' positions. Using Sara Mills' critical discourse analysis, this study examines the roles of subject and object, as well as the representation of women in organizational discourse. Data were collected through in-depth interviews with soldiers' wives across ranks and through observations of symbolic interactions on social media. The results show that the practice of mentioning husbands' names and titles functions as a form of symbolic violence that fragments women's authentic identities. This phenomenon creates a condition in which women become "integrated wives," with their personal agency absorbed by the institution's image. In the digital era, this construction is further reinforced through the disciplining of women's bodies and behaviors on social media to maintain the authority of their husbands' positions. This study concludes that military wives' organizations remain spaces that maintain bureaucratic patriarchy, which positions women as mirrors of male power.

Kampanye digital, FoMO, dan kesadaran politik di kalangan generasi Z: Bukti dari gerakan viral “Brave Pink”

Ahmad Fuad Habib, David Rino Pratama, Yani Tri Wijayanti — Sun, 31 May 2026 00:00:00 +0000

This study aims to analyze the influence of the Brave Pink campaign on the political awareness of Generation Z with Fear of Missing Out (FoMO) as a mediating variable. The study used a quantitative approach with a survey design of 396 followers of the Instagram account @barengwarga. Data analysis was carried out using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) approach. The results showed that the Brave Pink campaign had a significant effect on Fear of Missing Out (β = 0.910; p < 0.001) and a direct effect on political awareness (β = 0.622; p < 0.001). Fear of Missing Out also had a significant effect on political awareness (β = 0.370; p < 0.001) and acted as a partial mediator. The research model has very strong predictive power with an R² value of 0.943. This study provides a theoretical contribution by developing the Uses and Effects framework in the context of digital political communication, specifically through the integration of Fear of Missing Out (FoMO) as a psychological mechanism that bridges the relationship between exposure to symbolic digital campaigns and the formation of political awareness.

Praktik jurnalisme data pada akun Tiktok @riaupos

Nilam Ayu Lestari, Chelsy Yesicha — Sun, 31 May 2026 00:00:00 +0000

This study aims to describe the data journalism practices on the TikTok account @riaupos and identify the challenges that arise in its implementation as a form of data journalism on social media in the era of media convergence. This study used a descriptive qualitative method with data collection techniques including interviews, documentation, and observation. The data obtained were analyzed using Paul Bradshaw's data journalism model and Henry Jenkins' media convergence theory. The research data was collected through observation and documentation of several short video uploads on the TikTok account @riaupos. The results show that the data journalism practices on the TikTok account @riaupos are implemented through data processing into short video content that combines visualization and narrative. Analysis of some of the content demonstrates the application of data journalism elements according to Paul Bradshaw. Challenges faced include difficulty in obtaining data, lengthy verification processes, and high workloads. Furthermore, the application of Henry Jenkins' media convergence theory is evident through multimedia integration, team collaboration, and cross-platform distribution.

TikTok activism: Analisis aktivisme digital #TolakRUUTNI di platform TikTok

Jenna Jelajah Cakrawala, Subekti Wirabhuana Priyadharma, Detta Rahmawan — Sun, 31 May 2026 00:00:00 +0000

The revision of the Indonesian National Armed Forces Bill (RUU TNI) has sparked a wave of public opposition, including through digital activism on the TikTok platform using the hashtag #TolakRUUTNI. This study used a qualitative approach with a netnography method through observation of 23 selected TikTok videos and user interactions in the comments section. The results show that digital activism through the hashtag #TolakRUUTNI is constructed into three main themes of criticism, namely criticism of the substance and legislative process, framing of the context of actors and history, and criticism of public apathy, accompanied by calls for solidarity. Criticism is conveyed through various digital communication strategies, namely citizen journalism, sarcasm, fear appeal, emotional expression, playful activism, and calls to action. This study contributes to the study of digital communication in understanding how TikTok is used as a space for conveying messages about social and political issues.

Strategi kreatif Erigo dalam produksi konten audiovisual di TikTok

Muhammad Ghozi Azrial, Sumekar Tanjung — Sun, 31 May 2026 00:00:00 +0000

The massive growth in TikTok users has made audiovisual content a key tool in building consumer trust. This study aims to analyze the creative strategies of the @erigo.store account in producing audiovisual content and to identify the factors that influence this creative process. This study employs a case study approach. Data were collected through in-depth interviews with Erigo’s creative team and participatory observation of their content production patterns. The findings reveal that Erigo’s creative strategy is implemented through four systematic phases: preparation, incubation, illumination, and evaluation. The production process is strictly executed through pre-production, production, and post-production stages to ensure consistent content quality. Theoretically, this research's implications contribute to the study of creative communication management within the new media ecosystem, particularly regarding the adaptation of traditional production workflows to dynamic short-form video formats. Practically, the results of this research provide a model for creative industry practitioners and other fashion brands to integrate structured production management with the flexibility of digital trends to optimize brand engagement.

Female gaze dan negosiasi agensi perempuan dalam struktur patriarki: Analisis atas film Yuni (2021)

Haura Jauza Aprillia, Ni’ma Raasyidatun Nazia Munasiz, Firdaus Noor — Sun, 31 May 2026 00:00:00 +0000

This study analyzes the negotiation of female agency amid the constraints of patriarchal structures in the film Yuni (2021) through the lens of the female gaze. The method used is a descriptive qualitative one, integrating analyses by David Bordwell and Kristin Thompson, as well as Roland Barthes’s semiotics, across three levels of meaning: denotation, connotation, and myth. The results indicate that patriarchal structures operate through the normalization of early marriage, restrictions on educational opportunities, and communal mythical terror manifested in taboos, rejection of marriage proposals, and the myth of virginity. Based on the narrative causal chain, female agency is proven not to be static but rather an active agent. The process begins with symbolic negotiation to maintain autonomy—represented through an obsession with the color purple—which then accumulates into open resistance. The pinnacle of agency is manifested in the protagonist’s subversive act of consciously sabotaging the virginity myth and fleeing a forced marriage. From a female-gaze perspective, the camera rejects the male gaze and positions women as central subjects, intimately

Membangun citra akademik: Kerangka kerja SMART sebagai model yang efektif untuk komunikasi strategis

Nabilla Tri Rahayu Utami — Sun, 31 May 2026 00:00:00 +0000

Increasing competition among universities calls for structured, measurable communication strategies, particularly for building a strong academic identity. Although the literature on university branding continues to grow, research on the implementation of strategic frameworks within Marcomm units at private universities in Indonesia remains limited. This study analyzes the communication strategies of the Marketing Communication (Marcomm) team at the Faculty of Psychology and Social and Cultural Sciences (FPSB) of the Islamic University of Indonesia (UII) in building the institution’s academic image. The study employs a case study approach. Data were collected through in-depth interviews with FPSB Marcomm managers and analyzed using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound). The findings indicate that FPSB’s Marcomm strategies specifically target high school students, use digital metrics as indicators of success, align programs with available resource capacity, and design activities based on the academic calendar. This study concludes that the SMART framework is an effective model for guiding strategic communication in higher education institutions with limited resources.