Zarkasi IR, Kulau F, Karolina CM, Intana L. Collaboration as a co-creation strategy to create a market niche in the media industry. J. Commun. [Internet]. 2025 Apr. 24 [cited 2025 Dec. 5];19(2):181-98. Available from: https://journal.uii.ac.id/jurnal-komunikasi/article/view/37006