Article Sidebar
Submitted
October 31, 2017
Published
October 31, 2017
Download
Statistic
Read Counter :
752
Download : 1071
Main Article Content
Abstract
Enterprises that can be directly executed properly without having to market from the beginning is to buy products or services that have become, namely Franchise. It is the licensing of an overall business format in which the franchisor grants a license to a number of dealers or franchisee to market a product / service and conduct a business developed by franschisor using a name brand, Trademarks, specialist merchandising services and how to do business that the franchisor owns. This data analysis technique is by using quantitative technique with path analysis. Variable there are 6, which consists of Management Ability, Motivation Franchise, Brand Image and Promotion Strategy. These variables are called independent variables. Performance Franchise enter the dependent variable, while Franchise Cooperation entered variable factor. The sample in this research is 120 respondents, with data collection technique through questionnaire with likert scale. The result of this research is that the variable of Management Capability, Franchise Motivation, Brand Image and Promotion Strategy have direct influence to Franchise Cooperation, but have no direct effect on Knelan Franchise.
Article Details
License
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).