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Abstract
This community service activity (PKM) is a business management mentorship that aims to increase efficiency and effectiveness in the productivity of the selected partner business, namely Banana Bobs. Banana Bobs' product is banana chips, and has great potential because it is in the tourist area. Business management mentoring consists of identifying problems and offering solutions to Banana Bobs in terms of operations, marketing, human resources and finance. The methods used in this activity include field observations, interviews, training, and practicing directly with Banana Bobs' partners. This PKM activity contributes to Banana Bobs to increase competitiveness in competition with other micro, small, and medium enterprises (MSMEs) so that it can grow rapidly and become a product that is well recognized by the public in Indonesia.
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References
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References
Akrimi, Y., & Khemakem, R. (2012) . What Drive Customers to Spread The Word in Social Media. Journal of Marketing Research and Case Studies.
Andarsari, P.R., & Dura, J. (2018). Implementasi Pencatatan Keuangan pada Usaha Kecil dan Menengah (Studi pada Sentra Industri Keripik Tempe Sanan di Kota Malang).
Diana, D., Hakim, L., & Fahmi, M. (2022). Analisis Faktor yang Mempengaruhi Kinerja UMKM di Tangerang Selatan. Jurnal Muhammadiyah Manajemen Bisnis; Vol 3, No 2 (2022): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Floros.J.D. ,V. Gnanasekharan, V.( 1993). Shelf Life Prediction of Packaged Foods. Chemical, Biological, Physical And Nutrisional Aspects, (G.Charalambous, ed.)
Gomes, Cardoso F. (2003). Manajemen Sumber Daya Manusia, 155-157. Jogjakarta: Andi Offset
Handoko, H. (2002). Manajemen Personalia dan Sumberdaya Manusia, 160-163. Jogjakarta: BPFE
Kaplan, A,M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, Vol. 53 No. 1
Kotler, P. (2005). Product and Branding Strategy. Principles of Marketing, 6, 552-554
Powers, T., Advincula, D., Austin M, Graiko S., & Snyder, J.( 2012). Digital and Social Media in The Purchase Decision Process. Journal of Advertising Research
Robbins, & Stephens P. (2007). Organizational Behavior, 343-347
Tewary, A.K & Mehta, R. (2021). Brand Development and Entrepreneur’s Role in Small Business. Journal of Research in Marketing and Entrepreneurship, Vol. 23 No.1, 159-174.
Vedhathiri, Thanikachalam. (2020). Collaborative Dissertation Based on Human Resources Needs of MSMES to Improve Their Competitiveness and to Overcome the Disruption. Procedia Computer Science, Vol. 172, 551-558.
Winardi, J. (2007). Motivasi dan Pemotivasian dalam Manajemen, 124