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Abstract
The rapid development of technology has a significant impact on human resources. Not only does it simplify and help, but it also forces human resources to have highly competitive power. In addition, developing a guaranteed world shifts the market from traditional to more digital. In the current digital era, marketing expertise in managing social media is essential. It also aligns with the needs explored by teachers at Vocational High Schools (SMK) in Jakarta, where students must be equipped with special skills to be a competitive attraction when continuing their education or entering the professional world. Therefore, social media optimization and content creation training was provided to SMK students in Jakarta. This training is hoped to open up insights and improve students' soft skills related to social media management optimization and content marketing creation.
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Copyright (c) 2023 Nofriska Krissanya, Dewi Agustin Pratama Sari, Sholikhah, Ika Febrilia, Agung Kresnamurti Rivai Prabumenang, Andi Muhammad Sadat, Ryna Parlina, Raihanisa Dara Dhinanty
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Economic Journal of Emerging Markets by Center for Economic Studies, Universitas Islam Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
- Berliana, E., Nurhalizah, N., Wahyuni, N., Hertati, L., Terttiaavini, T., & Asmawati, A. (2022). Peran Dunia Digital Sistem Informasi Manajemen Pembelanjaan Online Dan Offline Yang Bekerja Melayani Konsumen. Glow: Jurnal Pengabdian Kepada Masyarakat, 2(2), 44–55.
- Caniago, A., & Hero, E. (2022). Fenomena Mengunggah Film Pendek di Media Sosial pada Mahasiswa Komunikasi Universitas Islam Riau. Journal of Social Media and Message, 1(1), 24–35.
- Krissanya, N., Sholikhah, S., Berutu, M., & Sari, D. (2023). Exploring the role of green brand positioning in determining green product purchase intention. International Journal of Applied Economics, Finance and Accounting, 15(2), 88–95. http://onlineacademicpress.com/index.php/IJAEFA/article/view/838/719
- Nurussofiah, F. F., Karimah, U., Khodijah, S., & Hidayah, U. (2022). Penerapan Media Sosial Sebagai Media Pemasaran Online Di Era Globalisasi. DEVELOPMENT: Journal of Community Engagement, 1(2), 127–143.
- Sari, D. A. P., Respati, D. K., & Musyaffi, A. M. (2022). What Drives People Visit Restaurants During COVID-19 Pandemic? Findings in Indonesia. Quality-Access to Success, 23(186).
- Sarita, M., & Suprianto, S. (2022). Analisis Strategi Bisnis Dalam Meningkatkan Daya Saing Pada Lapak Taman Genang Genis Sumbawa Besar. Samalewa: Jurnal Riset & Kajian Manajemen, 2(1), 50–58.
- Toruan, E. P. L. (2022). Literature Review Faktor-Faktor Yang Mempengaruhi E-Commerce: Bisnis, Internet Dan Teknologi (Literature Review Perilaku Konsumen). Jurnal Ekonomi Manajemen Sistem Informasi, 3(6), 621–628.
- Wahyu Setiawan, A., & Ariani, M. . N. (2022). Determinasi Faktor Yang Mempengaruhi Indeks Pembangunan Manusia Provinsi Jawa Barat Tahun 2015 – 2019. Jurnal Indonesia Sosial Sains, 3(1), 1–9. https://doi.org/10.36418/jiss.v3i1.505
References
Berliana, E., Nurhalizah, N., Wahyuni, N., Hertati, L., Terttiaavini, T., & Asmawati, A. (2022). Peran Dunia Digital Sistem Informasi Manajemen Pembelanjaan Online Dan Offline Yang Bekerja Melayani Konsumen. Glow: Jurnal Pengabdian Kepada Masyarakat, 2(2), 44–55.
Caniago, A., & Hero, E. (2022). Fenomena Mengunggah Film Pendek di Media Sosial pada Mahasiswa Komunikasi Universitas Islam Riau. Journal of Social Media and Message, 1(1), 24–35.
Krissanya, N., Sholikhah, S., Berutu, M., & Sari, D. (2023). Exploring the role of green brand positioning in determining green product purchase intention. International Journal of Applied Economics, Finance and Accounting, 15(2), 88–95. http://onlineacademicpress.com/index.php/IJAEFA/article/view/838/719
Nurussofiah, F. F., Karimah, U., Khodijah, S., & Hidayah, U. (2022). Penerapan Media Sosial Sebagai Media Pemasaran Online Di Era Globalisasi. DEVELOPMENT: Journal of Community Engagement, 1(2), 127–143.
Sari, D. A. P., Respati, D. K., & Musyaffi, A. M. (2022). What Drives People Visit Restaurants During COVID-19 Pandemic? Findings in Indonesia. Quality-Access to Success, 23(186).
Sarita, M., & Suprianto, S. (2022). Analisis Strategi Bisnis Dalam Meningkatkan Daya Saing Pada Lapak Taman Genang Genis Sumbawa Besar. Samalewa: Jurnal Riset & Kajian Manajemen, 2(1), 50–58.
Toruan, E. P. L. (2022). Literature Review Faktor-Faktor Yang Mempengaruhi E-Commerce: Bisnis, Internet Dan Teknologi (Literature Review Perilaku Konsumen). Jurnal Ekonomi Manajemen Sistem Informasi, 3(6), 621–628.
Wahyu Setiawan, A., & Ariani, M. . N. (2022). Determinasi Faktor Yang Mempengaruhi Indeks Pembangunan Manusia Provinsi Jawa Barat Tahun 2015 – 2019. Jurnal Indonesia Sosial Sains, 3(1), 1–9. https://doi.org/10.36418/jiss.v3i1.505