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Abstract
This community service activity aims to analyze and provide strategic recommendations for optimizing MSME business management based on SWOT analysis. This community service was carried out on October 1-31, 2024 at Angkringan Asli Jogja, Batu City. The method used is discussion and mentoring with 6 stages of activities. This community service has resulted in the original Angkringan of Jogja having the potential for strengths in the form of an experienced and trained team, a varied and affordable menu and an efficient operational process. The weaknesses in this angkringan are the limited number of employees, product innovation that is still lacking, and financial management that is not optimal. Angkringan Asli Jogja has opportunities, namely increasing interest in local culinary and consumer trends that prioritize cheap food and culinary experiences. The threats that need to be considered for this angkringan are fierce competition in the culinary sector and rapid changes in consumer tastes. Based on the results of the satisfaction survey for this activity, it was obtained that 61% of the participants were very satisfied with the delivery of the material and the relevance of the strategic recommendations to the conditions of MSMEs, while 39% of the participants were satisfied with the Community Service activities carried out.
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Copyright (c) 2025 Nika Esti Rahayu, Rosida Ibrahim, Asri Primasiwi
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References
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References
Andriani, F., Tasa, N. N., Nurhasanah, S., Oktaviani, S., & Putri, A. M. (2021). Penerapan Analisis SWOT Terhadap Penentuan Strategi Pemasaran (Studi Kasus Seblak dan Baso Aci Wak Acan Pekanbaru). Jurnal Pendidikan Tambusai, 5(2), 2904–2910.
Anisah, T. N., Fitriyadi, B. A., Husnaeni, E. R., Purba, A. A. J., Aji, W. S. N., Setiawan, F. L., & Heryanto, A. (2023). Analisis Potensi dan Tantangan Pengembangan UMKM Angkringan sebagai Komponen Ekonomi Kreatif di Kecamatan Kemantren, Yogyakarta. ADARMA: Jurnal Pengabdian Masyarakat Universitas Janabadra, 10/XII(2), 54–59.
Christanti, S. A., & Heningtyas, O. S. (2022). Edukasi dan Penerapan Analisis SWOT untuk Melihat Performa Kinerja Pelaku UMKM di Kelurahan Penggilingan. J-Abdi: Jurnal Pengabdian Kepada Masyarakat, 1(12), 3243–3248.
Delicia, E., Ambarwati, D. A. S., Dalimunthe, N. P., Hasnawati, S., & Sari, A. (2023). Kegiatan Pendampingan dalam Meningkatkan Penjualan Pada Badan BUMDES Barokah Kecamatan Gadingrejo Kabupaten Pringsewu. SAFARI :Jurnal Pengabdian Masyarakat Indonesia, 3(4), 192–203. https://doi.org/10.56910/safari.v3i4.929
Ilyas, A., Nofritar, N., & Khairi, A. (2024). Pelatihan Manajemen Usaha Mikro melalui Strategi SWOT pada Koperasi Simpan Pinjam dan Pembiayaan Syariah di Kota Padang. Jurnal Pengabdian UNDIKMA: Jurnal Hasil Pengabdian & Pemberdayaan Kepada Masyarakat, 5(2), 273–282.
Koesurya, A., Kang, A., Angelo, B., Rahardja, C. M., Felicia, F., Carissa, L., William, O., & Pranoto, T. (2023). Pendampingan Manajemen Bisnis untuk Usaha Mikro Kecil dan Menengah Keripik Pisang Banana Bobs. Rahmatan Lil ’Alamin Journal of Community Services, 3(1), 55–63. https://doi.org/10.20885/rla.vol3.iss1.art7
Mangundjaya, W. L., & Pendjol, I. (2024). Pendampingan Pengembangan Organisasi Melalui Pendekatan Swot dan Appreciative Inquiry Pada Panti Asuhan di Jakarta. Amaliah: Jurnal Pengabdian Kepada Masyarakat, 6(2), 206–219. https://doi.org/10.32696/ajpkm.v6i2.1628
Maryani, N., Paramita, V. S., Prabowo, J., & Adialita, T. (2022). Pemberdayaan Masyarakat Berbasis Pariwisata pada Destinasi Wisata Stone Garden dan Gua Pawon. Rahmatan Lil ’Alamin Journal of Community Services, 2(1), 1–14. https://doi.org/10.20885/rla.vol2.iss1.art1
Mutmainah, A. S., Handaru, J. R., Desthantri, D., Alif, S. E. N., & Pradesa, H. A. (2024). Pendampingan usaha mikro kecil dan menengah Angkringan Sadulur dengan mengoptimalkan pemanfaatan marketplace serta media sosial. SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan, 8(2), 1526–1538.
Nasrullah, M., & Rahmadanik, D. (2023). Pemberdayaan UMKM Kota Batu (Malang) Di Era Transformasi Bisnis Pada Industri E-Commerce. Jurnal Manajemen Administrasi Bisnis Dan Publik Terapan, 1(4), 176–188. https://doi.org/10.59061/masip.v1i4.482
Pratiwi, A., Welkom, S. S., Riyansa, D., & Hadi, K. (2024). Pengabdian Masyarakat Penerapan Analisis SWOT Dalam Mendukung UMKM Pasca. Gudang Jurnal Pengabdian Masyarakat, 2(2), 90–94.
Wahyudin, W., Herwanto, D., Nugraha, B., Hamdani, H., & Putra, C. G. G. (2021). Pemberdayaan Strategi UMKM Melalui Pengabdian Kepada Masyarakat Dengan Pendekatan Analisis SWOT. SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan, 5(1), 236. https://doi.org/10.31764/jpmb.v5i1.6225