Main Article Content
Abstract
Cosmic Heaven, a Micro, Small, and Medium Enterprise (MSME), specializes in creating beaded accessories and merchandise. However, it faces constraints in digitalization and brand identity strengthening, making it difficult to reach a broader market. This Student Community Service (KKN) program was implemented to address these challenges through comprehensive brand strengthening, digital marketing optimization, and the provision of promotional media. The implementation methods included field observation, interviews, intensive mentoring, hands-on practice, and the production of marketing media. Activities ranged from problem identification and branding strategy design to creating a Shopee account, producing a Company Profile video, and developing physical banners for offline promotion. The results showed a significant improvement in the MSME's professional appearance, the establishment of a clearer visual identity, an increase in both digital and physical marketing materials, and enhanced understanding by the owner in managing content and utilizing digital platforms. Through this program, Cosmic Heaven gained a strong foundation to enhance its competitiveness, expand its marketing reach, and independently develop the business after the KKN program concludes.
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Copyright (c) 2026 Aprilla Putri Pertiwi, Ahmad Muntaha
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Economic Journal of Emerging Markets by Center for Economic Studies, Universitas Islam Indonesia is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
References
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References
BINUS University. (2022). Implementasi dari strategi marketing dan keuntungannya bagi perusahaan Shopee. https://binus.ac.id/bandung/creativepreneurship/2022/04/10/implementasi-dari-strategi-marketing-dan-keuntungannya-bagi-perusahaan-shopee/
Citra Mandiri Percetakan Jakarta. (2024). Apa saja manfaat penggunaan banner? https://citramandiri.id/blog/manfaat-banner/
Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing. UK: Pearson.
Darmaningrum, Umiyati, Lautania, Sudirman, Burhanudin, Setyawati, Chairiyah, Awaludin, dan Ridwan (2025). Transformasi Digital pada UMKM. Widina Media Utama. 590468-transformasi-digital-pada-umkm-bcb678fc.pdf
Parasmul-eli (2020 ). Fungsi company profile bagi bisnis, serta komponen, dan cara membuatnya. https://prasmul-eli.co/id/articles/Fungsi-Company-Profile-bagi-Bisnis-serta-Komponen-dan-Cara-Membuatnya
Paputungan, F. (2023). Implementasi KKN sebagai kegiatan pengabdian kepada masyarakat sesuai dengan bidang ilmu. Media Online) Journal of Education and Culture (JEaC), 3(1), 2986-1012.
Sundari, Afwa, Pratama (2025). The Impact Of Digital Marketing On Marketing Outcomes Of Smes The Mediating Role Of Innovative Product Development. Jurnal Riset Bisnis Dan Manajemen, vol 18, 152–162. https://journal.unpas.ac.id/index.php/jrbm/article/view/19444 DOI: https://doi.org/10.23969/jrbm.v18i1.19444
Syukron, S., Zarkasih, A., Nasution, S. L., Siregar, M. R., & Munthe, R. S. (2022). Strategi pemasaran produk di era digital pada UMKM. COMSEP: Jurnal Pengabdian Kepada Masyarakat, 3(2), 160–167. https://doi.org/10.54951/comsep.v3i2.282 DOI: https://doi.org/10.54951/comsep.v3i2.282
Segarawasesa, F. S., & Hafni, D. A. (2025). Peningkatan kualitas manajemen keuangan UMKM melalui literasi keuangan dan go-digital. Ruang Lingkup: Jurnal Literasi Akuntansi, 5(2), 99–105. https://journal.uii.ac.id/rla/article/view/44511/19143 DOI: https://doi.org/10.20885/RLA.Vol5.iss2art4
ARAINDO. (2025). Company Profile PT ARAINDO Smart Tani. https://vt.tiktok.com/ZSugCjE8G/