PEGGY; MUTHOHAR, M. Pengaruh Brand Equity terhadap Niat Beli Konsumen: Studi pada Konsumen Samsung. Selekta Manajemen: Jurnal Mahasiswa Bisnis & Manajemen, [S. l.], v. 2, n. 5, p. 178–193, 2024. Disponível em: https://journal.uii.ac.id/selma/article/view/32957. Acesso em: 18 may. 2024.