Article Sidebar
Main Article Content
Abstract
Integrated Marketing Communicationplay a key role in managing marketing strategies. IMC itself focuses on marketing its product, services and facilities to gain good public opinion and maintance a positive image.the purpose of this study is to describe the work system of IMC at sharia Syafaat Marcomm Digital Agency itself. The constructivist paradigm is the mainstay of this research because the truth of reality which is seen as a result of social construction and the truth of realyty are relative. This is support by a target sampling technique, namely looking for relevant informants such as directors and general managers to ensure the data obtained are valid. This study use qualitative research, which describes the problem under study obtained through interviews with interview tehniques, observation and collection of documentation. Syafaat Marcomm uses IMC such as advertising, Consumer Sales Promotion, Trade Sales Promotion, Public Relation, and Publications, Sponsorship and Event, Direct Marketing in serving clients and applaying to clients. In accordance with thw vision and mission of improving product quality and quality to develop following technological civilization and becoming a creative company in every information technology service.
Keywords
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
References
- Hidayat, F. N. (2018). Teori dan Praktis : Riset Komunikasi Pemasaran Terpadu.
- Isnaini, S. (2018). Implementasi Komunikasi Pemasaran Terpadu sebagai Penyampai Pesan Promosi Usaha Kecil Menengah (UKM) di Indonesia. Masyarakat Kebudayaan dan Politik, Volume 4, 2018, 9.
- Kennedy, J. E. (2006). Marketing Communication. Jakarta: PT Bhuana Ilmu Populer.
- kotler, p. d. (2007). Manajemen Pemasaran (kedua belas ed.). Jakarta: PT Indeks.
- Landra, S., & Abhirama. (2017). Integrated Marketing Communication Strategies : A Case Of Telkomsel As The Best Mobile Operator In Indonesia.
- Lestari, N. T., & Sirine, H. (2019). Komunikasi Pemasaran Terpadu dan Ekuitas Merek Gojek Indonesia Cabang Yogyakarta. Bisnis dan Manajemen, Volume 9(1), 2019, 8.
- Meldi, T. (2016). Principles and Criteria of Advertising From an Islamic Perspective.
- Noor, H. F. (2013). Ekonomi Manajerial. Jakarta: Rajawali Pers.
- Nugroho, H. S. (2022). Penerapan Strategi IMC Syariah hotel solo. 8 no. 1.
- Nuhidayat, F. (2015). Analisis Penerapan Bauran Pemasaran Berbasis Syariah Pada Keputusan Pembelian (Studi Kasus PT Wiyati Developer Mandiri Pada Perumahan Sambibulu Regency di Sdoarjo).
- Rahardy. (2017). Strategi Komunikasi Pemasaran Terpadu (Studi Deskriptif Kualitatif Mengenai Aktivitas Komunikasi Pemasaran Terpadu Kafe Gulo Jowo).
- Sandra Moriarty, N. M. (2015). Advertising. Jakarta:
References
Hidayat, F. N. (2018). Teori dan Praktis : Riset Komunikasi Pemasaran Terpadu.
Isnaini, S. (2018). Implementasi Komunikasi Pemasaran Terpadu sebagai Penyampai Pesan Promosi Usaha Kecil Menengah (UKM) di Indonesia. Masyarakat Kebudayaan dan Politik, Volume 4, 2018, 9.
Kennedy, J. E. (2006). Marketing Communication. Jakarta: PT Bhuana Ilmu Populer.
kotler, p. d. (2007). Manajemen Pemasaran (kedua belas ed.). Jakarta: PT Indeks.
Landra, S., & Abhirama. (2017). Integrated Marketing Communication Strategies : A Case Of Telkomsel As The Best Mobile Operator In Indonesia.
Lestari, N. T., & Sirine, H. (2019). Komunikasi Pemasaran Terpadu dan Ekuitas Merek Gojek Indonesia Cabang Yogyakarta. Bisnis dan Manajemen, Volume 9(1), 2019, 8.
Meldi, T. (2016). Principles and Criteria of Advertising From an Islamic Perspective.
Noor, H. F. (2013). Ekonomi Manajerial. Jakarta: Rajawali Pers.
Nugroho, H. S. (2022). Penerapan Strategi IMC Syariah hotel solo. 8 no. 1.
Nuhidayat, F. (2015). Analisis Penerapan Bauran Pemasaran Berbasis Syariah Pada Keputusan Pembelian (Studi Kasus PT Wiyati Developer Mandiri Pada Perumahan Sambibulu Regency di Sdoarjo).
Rahardy. (2017). Strategi Komunikasi Pemasaran Terpadu (Studi Deskriptif Kualitatif Mengenai Aktivitas Komunikasi Pemasaran Terpadu Kafe Gulo Jowo).
Sandra Moriarty, N. M. (2015). Advertising. Jakarta: