Main Article Content
Abstract
Purpose − This study aims to analyze the factors influencing the buying intention of halal products at Private Islamic Religious College (PTKIS) Lecturers in West Java.
Methodology − The population in this study were Private Islamic Religious College (PTKIS) lecturers located in the West Java region of West Priangan, including the Cianjur Regency, Sukabumi Regency, and Bogor Regency. The number of PTKIS Lecturers in the Cianjur Regency filled out the questionnaire was 78. 83 Lecturers in Sukabumi District and 105 in Bogor District were used as research samples. Meanwhile, the data analysis technique used multiple linear regression.
Findings − Halal certification affects buying intention of halal products at PTKIS Lecturers in Cianjur, Sukabumi, and Bogor Regencies. Halal awareness only affects Cianjur and Bogor Regencies. Meanwhile, in Sukabumi Regency, the effect was not significant. Food composition has an impact in Sukabumi District, but it does not substantially influence Cianjur and Bogor Regencies.
Implication − Producing or selling food for producers needs to consider three factors: halal certification, awareness, and food ingredients. Consumers must pay attention to the halal logo to ensure that the products consumed are truly halal and follow Islamic teachings.
Originality − Halal certification is an essential key for business product development. Meanwhile, most lecturers do not use food composition as the primary reference in choosing halal products to buy. Halal awareness of PTKIS lecturers has different perceptions.
Article Details
Copyright (c) 2022 Uus Ahmad Husaeni, Selviana Zakiah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution ShareAlike License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
References
- Ajzen, I. (2005). Attitude, personality, and behavior (2nd ed.). Open University Press.
- Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015. https://doi.org/10.1108/BFJ01-2019-0011
- Destiana, A. R., & Tairas, D. R. (2021). Determinants of Indonesian consumer’s intention to purchase halal food in overseas: Modified theory planned behavior model with religiosity. Journal of Strategic and Global Studies, 4(1), 71-83. https://doi.org/10.7454/jsgs.v4i1.1039
- Efendi, A. (2020). The effect of halal certification, halal awareness and product knowledge on purchase decisions for halal fashion products. Journal of Digital Marketing and Halal Industry, 2(2), 145-154. https://doi.org/10.21580/jdmhi.2020.2.2.6160
- Fadlullah, A. K., Soetjipto, B.E., & Rahayu, W.P. (2021). The effect of halal label, halal awareness, food ingredients, advertising and purchase interest on the decision to buy “Samyang Noodles” (Study on universities students in Malang city). South East Asia Journal of Contemporary Business, Economics and Law, 24(2), 107-113. https://seajbel.com/wp-content/uploads/2021/05/SEAJBEL24_557.pdf
- Firdausi, A.S.M., Farahdiba, D., Munthe, A.M. (2020). Determining consumers’ willingness to buy halal meat. Jurnal Bisnis Strategi, 9(2), 143-162. https://doi.org/10.14710/jbs.29.2.143-162
- Fitria, M.R., Aji, H., & Heryawan, A.Y. (2019). The effect of halal awareness, halal certification and halal marketing toward halal purchase intention of fast food among Muslim millenials generation. Russian Journal of Agricultural and Socio-Economic Sciences, 6(90), 76-83. https://rjoas.com/issue-2019-06/article_11.pdf
- Gerungan, K., & Karina, P. (2019). Analisa pengaruh kesadaran halal terhadap minat beli pelanggan di restoran Surabaya. Jurnal Hospitality dan Manajemen Jasa, 7(2), 171-182. https://publication.petra.ac.id/index.php/manajemen-perhotelan/article/view/10189
- Harminingtyas, H., & Noviana, R. (2021). Pengaruh sertifikasi halal, kesadaran halal, dan bahan makanan terhadap minat beli produk makanan halal di Semarang. Jurnal Ekonomika dan Bisnis, 8(2), 103-112. https://doi.org/10.51792/jeb.Vol8.Jeb2.88
- Hidayati, N., & Sunaryo, H. (2021). The role of halal label to increase the effect of attitude toward halal product on brand image and purchase intention. International Journal of Entrepreneurship and Business Development, 4(5), 744-752. https://doi.org/10.29138/ijebd.v4i5.1496
- Izzuddin, A. (2018). Pengaruh label halal, kesadaran halal dan bahan makanan terhadap minat beli makanan kuliner. Jurnal Penelitian Ipteks, 3(2), 100-114. https://doi.org/10.32528/ipteks.v3i2.1886
- Karimah, N., & Darwanto. (2021). Effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on purchase intention of imported food products. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2), 177-191. https://doi.org/10.47467/alkharaj.v3i2.319
- Millatina, A.N., Hakimi, F., Budiantoro, R.A., Arifandi, M.R. (2022). The impact of halal label in halal food buying decisions. Journal of Islamic Economic Laws, 5(1), 159-176. https://journals.ums.ac.id/index.php/jisel/article/view/17139
- Mutmainah, L. (2018). The Role of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food. Shirazz: Journal of Islamic Economics Finance and Banking, 33-50. https://doi.org/10.12928/ijiefb.v1i1.284
- Najmudin, N., Syihabudin, S., & Fatoni, A. (2021). The effect of halal awareness and food ingredients on consumer interests of culinary seafood beach tourism. Islamiconomic: Jurnal Ekonomi Islam, 12(1), 23-38. https://doi.org/10.32678/ijei.v12i1.273
- Najmudin, N., & Syihabudin, S. (2021). Religiosity and halal certification: its effect on interest in buying traditional food. Li Falah-Jurnal Studi Ekonomi dan Bisnis Islam, 6(2), 79-96. http://dx.doi.org/10.31332/lifalah.v6i2.2994
- Novita, Y., Annisa, A.A., Bawono, A., Umar, A.U.A., Rachmawati, A.K., & Safaah, N. (2022). The effect of halal awareness and halal certification on interest in buying halal products during covid-19 pandemic. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 3(3), 415-419. https://doi.org/10.47065/ekuitas.v3i3.1173
- Nugroho, A. A., Pratala, E., & Atikah, A. (2021). Halal certification models in increasing community purchase intention for halal products in Indonesia. International Journal of Business, Technology, and Organizational Behavior (IJBTOB), 1(1), 23-34. https://doi.org/10.52218/ijbtob.v1i1.4
- Nur, M.R.T., Fathoni, M.A., & Sari, L.P. (2021). The impact of awareness, lifestyle, and halal certification on the buying interests of MSME’S halal food products in DKI Jakarta. el Barka: Journal of Islamic Economic and Business, 4(2), 156-189. https://doi.org/10.21154/elbarka.v4i2.3207
- Ozturk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127-141. https://doi.org/10.20409/berj.2022.365
- Purwanto, A., Ardiyanto, J., & Sudargini, Y. (2020). Intention factors of halal food purchase among student consumers: An explanatory sequential mixed methods study. Journal of Industrial Engineering & Management Research, 2(2), 21-34. https://doi.org/10.7777/jiemar.v2i2.124
- Purwanto, A., Haque, M.G., Sunarsih, D., & Asbari, M. (2021). The role of brand image, food safety, awareness, certification on halal food purchase intention: An empirical study on Indonesian consumers. Journal of Industrial Engineering & Management Research, 2(3), 42-52. https://doi.org/10.7777/jiemar.v2i
- Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: implication for marketers in UAE. Journal of Islamic Marketing, 2(2), 132-153. https://doi.org/10.1108/17590831111139857
- Septiani, D., & Ridlwan, A.A. (2020). The effects of halal certification and halal awareness on purchase intention of halal food products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55-60. https://doi.org/10.15575/ijhar.v2i2.6657
- Setyaningsih, E.D., & Marwansyah, S. (2019). The effect of halal certification and halal awareness through interest in decisions on buying halal food products. Journal of Islamic Economics, Finance and Banking, 3(1), 64-79. http://dx.doi.org/10.35448/jiec.v3i1.5515
- Sudarsono, H., & Nugrohowati, R. N. I. (2020). Determinant of the intention to consume halal food, cosmetics, and pharmaceutical products. Journal of Asian Finance Economics and Business, 7(10), 831-841. https://doi.org/10.13106/jafeb.2020.vol7.no10.831
- Usmandani, A.L., & Darwanto, D. (2021). Factors affecting purchase decision of halal processed meat for muslim consumers in Semarang. AL-AMWAL: Jurnal Ekonomi dan Perbankan Syari’ah, 13, 46-63. https://doi.org/10.24235/amwal.v13i1.7969
- Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The effect of halal awareness on purchase intention of halal food: A case study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 0441–0453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
- Wirakurnia, A. B., Nuanmark, P., Sudarsono, H., & Ramadhana, A. (2021). Do religiosity, halal knowledge, and halal certification affect Muslim students' intention to purchase halal packaged food?. Asian Journal of Islamic Management, 3(2), 97-110. https://doi.org/10.1108/AJIM.vol3.iss2.art3.
References
Ajzen, I. (2005). Attitude, personality, and behavior (2nd ed.). Open University Press.
Bashir, A. M. (2019). Effect of halal awareness, halal logo and attitude on foreign consumers’ purchase intention. British Food Journal, 121(9), 1998-2015. https://doi.org/10.1108/BFJ01-2019-0011
Destiana, A. R., & Tairas, D. R. (2021). Determinants of Indonesian consumer’s intention to purchase halal food in overseas: Modified theory planned behavior model with religiosity. Journal of Strategic and Global Studies, 4(1), 71-83. https://doi.org/10.7454/jsgs.v4i1.1039
Efendi, A. (2020). The effect of halal certification, halal awareness and product knowledge on purchase decisions for halal fashion products. Journal of Digital Marketing and Halal Industry, 2(2), 145-154. https://doi.org/10.21580/jdmhi.2020.2.2.6160
Fadlullah, A. K., Soetjipto, B.E., & Rahayu, W.P. (2021). The effect of halal label, halal awareness, food ingredients, advertising and purchase interest on the decision to buy “Samyang Noodles” (Study on universities students in Malang city). South East Asia Journal of Contemporary Business, Economics and Law, 24(2), 107-113. https://seajbel.com/wp-content/uploads/2021/05/SEAJBEL24_557.pdf
Firdausi, A.S.M., Farahdiba, D., Munthe, A.M. (2020). Determining consumers’ willingness to buy halal meat. Jurnal Bisnis Strategi, 9(2), 143-162. https://doi.org/10.14710/jbs.29.2.143-162
Fitria, M.R., Aji, H., & Heryawan, A.Y. (2019). The effect of halal awareness, halal certification and halal marketing toward halal purchase intention of fast food among Muslim millenials generation. Russian Journal of Agricultural and Socio-Economic Sciences, 6(90), 76-83. https://rjoas.com/issue-2019-06/article_11.pdf
Gerungan, K., & Karina, P. (2019). Analisa pengaruh kesadaran halal terhadap minat beli pelanggan di restoran Surabaya. Jurnal Hospitality dan Manajemen Jasa, 7(2), 171-182. https://publication.petra.ac.id/index.php/manajemen-perhotelan/article/view/10189
Harminingtyas, H., & Noviana, R. (2021). Pengaruh sertifikasi halal, kesadaran halal, dan bahan makanan terhadap minat beli produk makanan halal di Semarang. Jurnal Ekonomika dan Bisnis, 8(2), 103-112. https://doi.org/10.51792/jeb.Vol8.Jeb2.88
Hidayati, N., & Sunaryo, H. (2021). The role of halal label to increase the effect of attitude toward halal product on brand image and purchase intention. International Journal of Entrepreneurship and Business Development, 4(5), 744-752. https://doi.org/10.29138/ijebd.v4i5.1496
Izzuddin, A. (2018). Pengaruh label halal, kesadaran halal dan bahan makanan terhadap minat beli makanan kuliner. Jurnal Penelitian Ipteks, 3(2), 100-114. https://doi.org/10.32528/ipteks.v3i2.1886
Karimah, N., & Darwanto. (2021). Effect of halal awareness, halal certification, food ingredients composition, halal marketing and religiosity on purchase intention of imported food products. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah, 3(2), 177-191. https://doi.org/10.47467/alkharaj.v3i2.319
Millatina, A.N., Hakimi, F., Budiantoro, R.A., Arifandi, M.R. (2022). The impact of halal label in halal food buying decisions. Journal of Islamic Economic Laws, 5(1), 159-176. https://journals.ums.ac.id/index.php/jisel/article/view/17139
Mutmainah, L. (2018). The Role of religiosity, halal awareness, halal certification, and food ingredients on purchase intention of halal food. Shirazz: Journal of Islamic Economics Finance and Banking, 33-50. https://doi.org/10.12928/ijiefb.v1i1.284
Najmudin, N., Syihabudin, S., & Fatoni, A. (2021). The effect of halal awareness and food ingredients on consumer interests of culinary seafood beach tourism. Islamiconomic: Jurnal Ekonomi Islam, 12(1), 23-38. https://doi.org/10.32678/ijei.v12i1.273
Najmudin, N., & Syihabudin, S. (2021). Religiosity and halal certification: its effect on interest in buying traditional food. Li Falah-Jurnal Studi Ekonomi dan Bisnis Islam, 6(2), 79-96. http://dx.doi.org/10.31332/lifalah.v6i2.2994
Novita, Y., Annisa, A.A., Bawono, A., Umar, A.U.A., Rachmawati, A.K., & Safaah, N. (2022). The effect of halal awareness and halal certification on interest in buying halal products during covid-19 pandemic. Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS), 3(3), 415-419. https://doi.org/10.47065/ekuitas.v3i3.1173
Nugroho, A. A., Pratala, E., & Atikah, A. (2021). Halal certification models in increasing community purchase intention for halal products in Indonesia. International Journal of Business, Technology, and Organizational Behavior (IJBTOB), 1(1), 23-34. https://doi.org/10.52218/ijbtob.v1i1.4
Nur, M.R.T., Fathoni, M.A., & Sari, L.P. (2021). The impact of awareness, lifestyle, and halal certification on the buying interests of MSME’S halal food products in DKI Jakarta. el Barka: Journal of Islamic Economic and Business, 4(2), 156-189. https://doi.org/10.21154/elbarka.v4i2.3207
Ozturk, A. (2022). The effect of halal product knowledge, halal awareness, perceived psychological risk and halal product attitude on purchasing intention. Business and Economics Research Journal, 13(1), 127-141. https://doi.org/10.20409/berj.2022.365
Purwanto, A., Ardiyanto, J., & Sudargini, Y. (2020). Intention factors of halal food purchase among student consumers: An explanatory sequential mixed methods study. Journal of Industrial Engineering & Management Research, 2(2), 21-34. https://doi.org/10.7777/jiemar.v2i2.124
Purwanto, A., Haque, M.G., Sunarsih, D., & Asbari, M. (2021). The role of brand image, food safety, awareness, certification on halal food purchase intention: An empirical study on Indonesian consumers. Journal of Industrial Engineering & Management Research, 2(3), 42-52. https://doi.org/10.7777/jiemar.v2i
Rajagopal, S., Ramanan, S., Visvanathan, R., & Satapathy, S. (2011). Halal certification: implication for marketers in UAE. Journal of Islamic Marketing, 2(2), 132-153. https://doi.org/10.1108/17590831111139857
Septiani, D., & Ridlwan, A.A. (2020). The effects of halal certification and halal awareness on purchase intention of halal food products in Indonesia. Indonesian Journal of Halal Research, 2(2), 55-60. https://doi.org/10.15575/ijhar.v2i2.6657
Setyaningsih, E.D., & Marwansyah, S. (2019). The effect of halal certification and halal awareness through interest in decisions on buying halal food products. Journal of Islamic Economics, Finance and Banking, 3(1), 64-79. http://dx.doi.org/10.35448/jiec.v3i1.5515
Sudarsono, H., & Nugrohowati, R. N. I. (2020). Determinant of the intention to consume halal food, cosmetics, and pharmaceutical products. Journal of Asian Finance Economics and Business, 7(10), 831-841. https://doi.org/10.13106/jafeb.2020.vol7.no10.831
Usmandani, A.L., & Darwanto, D. (2021). Factors affecting purchase decision of halal processed meat for muslim consumers in Semarang. AL-AMWAL: Jurnal Ekonomi dan Perbankan Syari’ah, 13, 46-63. https://doi.org/10.24235/amwal.v13i1.7969
Vizano, N. A., Khamaludin, K., & Fahlevi, M. (2021). The effect of halal awareness on purchase intention of halal food: A case study in Indonesia. Journal of Asian Finance, Economics and Business, 8(4), 0441–0453. https://doi.org/10.13106/jafeb.2021.vol8.no4.0441
Wirakurnia, A. B., Nuanmark, P., Sudarsono, H., & Ramadhana, A. (2021). Do religiosity, halal knowledge, and halal certification affect Muslim students' intention to purchase halal packaged food?. Asian Journal of Islamic Management, 3(2), 97-110. https://doi.org/10.1108/AJIM.vol3.iss2.art3.