Main Article Content
Abstract
Purpose – This study aims to examine the role of religiosity and knowledge in influencing subjective attitudes and norms. Then the influence of religion, knowledge, brand image, and product quality on the intention to buy Halal cosmetics products in the cosmetics industry in Indonesia.
Methodology – This study used a purposive sampling method to collect data. As many as 522 young Muslim consumers in 32 provinces in Indonesia have previously used halal cosmetic products.
Findings – The study results show that religiosity and Halal product knowledge significantly influence attitudes, subjective norms, and intentions to buy halal cosmetic products. Interestingly, the findings reveal that product knowledge has a higher impact on religiosity on attitudes, subjective norms, and intentions to buy in terms of cosmetics. Meanwhile, attitudes, brand image, and product quality affect intention, but subjective norms do not affect the intention of the young Muslim generation to buy cosmetic products.
Implications – Halal cosmetic companies need to increase promotion to the younger generation of Muslims to introduce halal cosmetic products. This promotion will increase the knowledge of the young Muslim generation about halal cosmetics to increase the intention of the young Muslim generation to buy halal cosmetic products.
Originality – Research develops the influence of knowledge and religiosity on attitudes and intention, and subjective norms to buy halal cosmetic products. The object of this research is the young Muslim generation, aged between 15 and 30 years, with mostly high school and university education.
Keywords
Article Details
Copyright (c) 2022 Widjiarti Nur Riswandi, Heri Sudarsono, Asri Noer Rahmi, Ali Hamza
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References
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References
Abd Rahman, A., Asrarhaghighi, E., & Ab Rahman, S. (2015). Consumers and halal cosmetic products: Knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148–163. https://doi.org/10.1108/JIMA-09-2013-0068
Ackaradejruangsri, P. (2012). The effect of product quality attributes on Thai consumers buying decisions. Ritsumeikan Journal of Asia Pacific Studies, 33(c), 14–24.
Adriani, L., & Ma’ruf. (2020a). Pengaruh Islamic religiosity dan halal knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. Al-Muzara’Ah, 8(1), 57–72. https://doi.org/10.29244/jam.8.1.57-72
Adriani, L., & Ma’ruf. (2020b). Pengaruh islamic religiosity dan halal knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. Al-Muzara’Ah, 8(1), 57–72. https://doi.org/10.29244/jam.8.1.57-72
Afendi, N. A., Azizan, F. L., & Darami, A. I. (2014). Determinants of halal purchase intention: Case in Perlis. International Journal of Business and Social Research, 4(5), 118–123. https://doi.org/10.18533/ijbsr.v4i5.495
Agag, G., & Colmekcioglu, N. (2020). Understanding guests’ behavior to visit green hotels: The role of ethical ideology and religiosity. International Journal of Hospitality Management, 91(March), 102679. https://doi.org/10.1016/j.ijhm.2020.102679
Ago, G., Suharno, Mintarti, S., & Hariyadi, S. (2015). Effect of product quality perception, trust , and brand image on generic drug buying decision and consumer satisfaction of hospital patientsi in East Kalimantan. European Journal of Business and Management, 7(14), 50–69. https://www.iiste.org/Journals/index.php/EJBM/article/view/22482
Ahmad, A. N., Rahman, A. A., & Rahman, S. A. (2015). Assessing knowledge and religiosity on consumer behavior towards halal food and cosmetic products. International Journal of Social Science and Humanity, 5(1), 10–14. https://doi.org/10.7763/IJSSH.2015.V5.413
Al-Otoum, D. F. J., & Nimri, R. S. (2015). Antecedents of consumers’ behavior towards halal food among Jordanian customers: A structural equation modeling (SEM) approach. Journal of Marketing and Consumer Research, 12. https://doi.org/10.1016/0016-5085(91)90613-p
Alam, S. S., Janor, H., Zanariah, Wel, C. A. C., & Ahsan, M. N. (2012). Is religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley? World Applied Sciences Journal, 19(7), 1030–1041. https://doi.org/10.5829/idosi.wasj.2012.19.07.392
Al-Shinqiti, M. M. (2011). Fiqh al-adiyyah wa al-adab al-mufradah. Dar al-Kitab al-Islami.
Al-Qaradawi, Y. (2009). The lawful and the prohibited in Islam. Islamic Book Trust
Aryadhe, T., Suryani, A., & Sudiksa, I. B. (2018). Pengaruh sikap dan norma subjektif terhadap niat beli dan keputusan pembelian, E-Jurnal Manajemen Unud, 7(3), 1452-1480. https://doi.org/10.24843/EJMUNUD.2018.v7.i03.p012
Bachdar, S. (2017). Menganalisis konsumsi kosmetik perempuan millennials Indonesia. Marketeers. https://www.marketeers.com/menganalisa-konsumsi-kosmetik-perempuan-milenial-indonesia/
Balques, A., Noer, B. A., & Nuzulfah, V. (2017). Analisis sikap, norma subjektif, dan niat beli produk kosmetik halal pada konsumen muslimah di Surabaya. Jurnal Sains dan Seni ITS, 6(2). https://doi.org/10.12962/j23373520.v6i2.25472
Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 22(4), 176–184. https://doi.org/10.1016/j.apmrv.2017.07.012
Das Guru, R. R. & Paulssen, M. (2020). Customers’ experienced product quality: scale development and validation, European Journal of marketing, 54(4), 645-670. https://doi.org/10.1108/EJM-03-2018-0156
Divianjela, M., Muslichah, I. & Ariff, Z. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? Evidence from Indonesia. Asian Journal of Islamic Management, 2(2), 71-81. https://doi.org/10.1108/AJIM.vol2.iss2.art1
Ekawati, T., & Utami, T. (2020). Kajian faktor-faktor yang mempengaruhi niat beli produk organik. Journal of Business and Information Systems, 2(1). https://doi.org/10.36067/jbis.v2i1.35
Farooq, S., & Rafiuddin, M. (2018). Islamic marketing and branding: Halal cosmetics industry in focus. Journal of Islamic Marketing, 9(2), 369-381. https://doi.org/10.1108/JIMA-04-2017-0041
Fordian, D., & Ramadiawati, A. A. (2020). Pengaruh brand orientation dan co-creation value terhadap marketing capability studi pada make-up artist (MUA) di kota Bandung. Jurnal Riset Akuntansi Dan Manajemen, 9(1), 1–15. http://ojs.itb-ad.ac.id/index.php/LQ/article/view/348/226
Fishbein, M., & Ajzen, I. (1975). Belief, attitude, intention, and behavior: An introduction to theory and research. Addison-Wesley Publishing.
Fishbein, M., Jaccard, J., Davidson, A. R., Ajzen, I., & Loken, B. (1980). Predicting and understanding family planning behaviors. In Understanding attitudes and predicting social behavior. Prentice Hall.
Graafland, J. (2017). Religiosity, attitude, and the demand for socially responsible products. Journal of Business Ethics, 144(1), 121–138. https://doi.org/10.1007/s10551-015-2796-9
Ikhsan, R. R. N., & Sukardi, S. (2020). Pengaruh religiusitas, sikap, norma subjektif, dan kontrol perilaku terhadap niat membeli produk kosmetik halal di fakultas ekonomi dan bisnis Universitas Ahmad Dahlan Yogyakarta. Jurnal Ilmiah Ekonomi Global Masa Kini, 11(1), 49. https://doi.org/10.36982/jiegmk.v11i1.1061
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M., & Zailani, S. (2019). Muslims’ willingness to pay for certified halal food: An extension of the theory of planned behaviour. Journal of Islamic Marketing, 11(1), 14–30. https://doi.org/10.1108/JIMA-03-2018-0049
Jaelani, A. (2017). Halal tourism industry in Indonesia: Potential and prospects. International Review of Management and Marketing, 7(3). http://dx.doi.org/10.2139/ssrn.2899864
Jalil, I., Wahyuningsih, Y. E., & Ansari, L. P. (2019). Applied of reasoned action theory (TRA) yang berdampak pada intention to purchase herbal cosmetics. Jurnal Bisnis dan Kajian Strategi Manajemen, 3(2), 105–118. https://doi.org/10.35308/jbkan.v3i2.1376
Karimi, S., Liobikienė, G., & Alitavakoli, F. (2022). The effect of religiosity on pro-environmental behavior based on the theory of planned behavior: A cross-sectional study among Iranian rural female facilitators. Frontiers in Psychology, 13(February). https://doi.org/10.3389/fpsyg.2022.745019
Khan, M. N., Aabdean, Z. ul., Salman, M., Nadeem, B., & Rizwan, M. (2016). The impact of product and service quality on brand loyalty: An exploratory investigation of quick-service restaurants. Journal of Foodservice Business Research, 2(3), 84–94. https://doi.org/10.1300/J369v08n03_04
Khotimah, N. (2018). Pengaruh religiusitas, kepercayaan, citra perusahaan, dan sistem bagi hasil terhadap minat nasabah menabung dan loyalitas di bank syariah Mandiri (Studi kasus pada nasabah bank syariah Mandiri Gresik. JMM17: Jurnal Ilmu Ekonomi dan Manajemen, 5(01), 37–48. https://doi.org/10.30996/jmm17.v5i01.1712
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Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability, 8(10), 1–20. https://doi.org/10.3390/su8101077
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